Meet the artists behind Figma's international billboard campaign

Quick Overview

Figma collaborated with a global group of designers and artists, including Nolan Perkins, Marissa, Eningga, Noah (NBA Paints), Justin, AOA, a designer from India, Mercedes Affleck, Mac.txt, Rachel, and Edward, to transform their digital "makes" into large-scale, motion-enabled international billboard advertisements.

Key Points: Nolan Perkins created a 7,000 pixel x 5,000 pixel prototype in Figma, rigged it, and recorded it to turn static art into a three-screen motion billboard. Marissa asked the internet for clips of people eating their favorite food and turned them into Animoji art, noting she used about 250 props and storyboarded the beats. Eningga expressed excitement about seeing her art in Times Square and aims to do more portrait and artistic painting within Figma. Noah, who runs NBA Paints, designed a figure for the billboard featuring New York City rats, noting the excitement of seeing something small scaled up for a massive screen. Justin, a product designer and illustrator from Bordeaux, was surprised to see his illustration featuring an autumnal bag with pumpkins on such a large screen. Mercedes Affleck, specializing in 3D artwork, built an organic weather visualizer prototype without prior coding experience, which encouraged her to learn Figma design and understand developer collaboration. Rachel and Edward created a procrastination-busting tool where focusing on a timer grows a flower, using Figma to design the assets and Figma M to build the prototype in hours.

Context: The video showcases the artists and designers who contributed their unique digital creations, referred to as "makes," to be featured on a massive, international billboard campaign sponsored by Figma. The featured creators come from various global locations, including the US, France, Indonesia, Malaysia, and India, and they describe their specific processes within Figma, often leveraging its prototyping capabilities to bring static or conceptual designs to life for large-scale motion displays.