# Meet the artists behind Figma's international billboard campaign

Source: https://www.youtube.com/watch?v=xdiTHcc79yc
Recap page: https://rapidrecap.app/video/xdiTHcc79yc
Generated: 2026-01-23T12:37:40.106+00:00

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## Quick Overview

Figma collaborated with a global group of designers and artists, including Nolan Perkins, Marissa, Eningga, Noah (NBA Paints), Justin, AOA, a designer from India, Mercedes Affleck, Mac.txt, Rachel, and Edward, to transform their digital "makes" into large-scale, motion-enabled international billboard advertisements.

**Key Points:**
- Nolan Perkins created a 7,000 pixel x 5,000 pixel prototype in Figma, rigged it, and recorded it to turn static art into a three-screen motion billboard.
- Marissa asked the internet for clips of people eating their favorite food and turned them into Animoji art, noting she used about 250 props and storyboarded the beats.
- Eningga expressed excitement about seeing her art in Times Square and aims to do more portrait and artistic painting within Figma.
- Noah, who runs NBA Paints, designed a figure for the billboard featuring New York City rats, noting the excitement of seeing something small scaled up for a massive screen.
- Justin, a product designer and illustrator from Bordeaux, was surprised to see his illustration featuring an autumnal bag with pumpkins on such a large screen.
- Mercedes Affleck, specializing in 3D artwork, built an organic weather visualizer prototype without prior coding experience, which encouraged her to learn Figma design and understand developer collaboration.
- Rachel and Edward created a procrastination-busting tool where focusing on a timer grows a flower, using Figma to design the assets and Figma M to build the prototype in hours.

**Context:** The video showcases the artists and designers who contributed their unique digital creations, referred to as "makes," to be featured on a massive, international billboard campaign sponsored by Figma. The featured creators come from various global locations, including the US, France, Indonesia, Malaysia, and India, and they describe their specific processes within Figma, often leveraging its prototyping capabilities to bring static or conceptual designs to life for large-scale motion displays.

## Detailed Analysis

The video captures the excitement and diverse processes of multiple creators whose work was selected for Figma's international billboard campaign. Nolan Perkins animated static art using large Figma prototypes recorded as motion. Marissa translated user-submitted eating clips into Animoji art, focusing heavily on storyboarding the visual beats. Eningga created abstract portrait work, expressing a desire to paint more creatively in Figma. Noah (NBA Paints) brought New York City elements like rats to life on the large screen, highlighting the scale shift. Justin from France designed a seasonal shopping bag illustration. AOA created a vertical illustration matching a building's stairs using layers and textures. A designer from India emphasized how Figma provided easy visual feedback and allowed interaction with code, calling the experience "out of the world." Mercedes Affleck, a 3D artist, used Figma prototyping to build a weather visualizer without coding knowledge, which taught her about the development process. Finally, Rachel and Edward designed a rewarding focus timer application where successful focus grows a flower, noting how they used Figma to design assets and Figma M to prototype the entire application quickly.

### Creator Experiences and Location

- Nolan Perkins (animator)
- Marissa (Animoji art)
- Eningga (portrait focus)
- Noah (NBA Paints, NYC theme)
- Justin (Bordeaux illustrator)
- AOA (Paris, architectural match)
- Designer from India (Singapore witness)
- Mercedes Affleck (3D weather visualizer)
- Mac.txt (pixel artist)
- Rachel & Edward (Jakarta, focus app)

### Figma Tool Utilization

- Nolan built a 7000x5000 pixel prototype and recorded it
- Marissa storyboarded beats for her animation
- Mercedes built an initial framework without coding experience
- Rachel and Edward used Figma M to build their prototype in hours

### Emotional Impact and Scale

- Eningga stated she "would have never thought that my art was going to be in Time Square"
- Noah noted it was "Super cool seeing something that started off this small now get to a size that fits on that screen"
- Mercedes called seeing her work at that scale "life-changing"

### Design Philosophies Shared

- Eningga likes to "just sit down and I draw and I kind of lose myself in it"
- Mercedes learned about the collaboration process by talking to developers
- Rachel and Edward concluded not to judge ideas too early and to have fun experimenting in the process