Behind the Design: Integrating 3D into a Modern Branding Workflow

Quick Overview

Dmitry Lepisov and Arthur Skripnik of LepisovBranding detail their creative process for developing the visual identity and promotional assets for the fintech company Hermetica, emphasizing the use of Spline for creating complex 3D, interactive, and high-quality visual elements like animated logos and website graphics.

Key Points: Dmitry Lepisov has 20 years of design background, starting as a generalist designer and later founding LepisovBranding studio with Arthur Skripnik as Co-Creative Director. The studio handled the entire visual system for Hermetica, a Bitcoin-backed yield product company, including logo design, website graphics, and animated banners. Dmitry used Spline to create complex 3D assets, such as the animated hBTC coin, which involved creating micro, meso, and macro variations of the coin's appearance. The team created an interactive website featuring animated graphics, including a dynamic particle wave element that visualizes asset volatility. The process involved rapid iteration, sharing Spline files directly with the client for immediate feedback, which significantly sped up the design process. The final deliverables included various promotional videos and social media assets, showcasing the new UI and features of Hermetica 2.0.

Context: The video features Dmitry Lepisov, Founder of LepisovBranding, and Arthur Skripnik, Co-Creative Director, discussing their branding and motion design collaboration with Hermetica, a fintech platform offering yield on Bitcoin. They explain how they leveraged the 3D design tool Spline to rapidly create a comprehensive, modern visual system for Hermetica, moving from initial concepts to final production assets for social media and the website.

Detailed Analysis

Dmitry Lepisov and Arthur Skripnik from LepisovBranding discuss their extensive work on the visual branding for Hermetica, a platform focused on Bitcoin-backed yield products like hBTC and USDh. Dmitry, with 20 years of design experience, founded the studio, with Arthur serving as Co-Creative Director. They utilized Spline extensively, finding it intuitive for quickly creating complex 3D elements, such as the highly detailed, multi-level coin assets (macro, meso, micro variations) for hBTC and USDh. They created an entire visual system, including the website's interactive elements, like the particle wave graphic representing asset volatility, and animated social media banners. The collaboration process was highly efficient because they could share Spline source files directly with the client, allowing for immediate feedback and rapid iteration on designs, which Dmitry noted significantly sped up development time compared to traditional methods. They successfully delivered high-quality animated assets, including explainer videos for social media promoting Hermetica 2.0 and its features like non-custodial, transparent yield.