# Behind the Design: Integrating 3D into a Modern Branding Workflow Source: https://www.youtube.com/watch?v=sV4imbbCulE Recap page: https://rapidrecap.app/video/sV4imbbCulE Generated: 2026-02-19T21:31:34.099+00:00 --- ## Quick Overview Dmitry Lepisov and Arthur Skripnik of LepisovBranding detail their creative process for developing the visual identity and promotional assets for the fintech company Hermetica, emphasizing the use of Spline for creating complex 3D, interactive, and high-quality visual elements like animated logos and website graphics. **Key Points:** - Dmitry Lepisov has 20 years of design background, starting as a generalist designer and later founding LepisovBranding studio with Arthur Skripnik as Co-Creative Director. - The studio handled the entire visual system for Hermetica, a Bitcoin-backed yield product company, including logo design, website graphics, and animated banners. - Dmitry used Spline to create complex 3D assets, such as the animated hBTC coin, which involved creating micro, meso, and macro variations of the coin's appearance. - The team created an interactive website featuring animated graphics, including a dynamic particle wave element that visualizes asset volatility. - The process involved rapid iteration, sharing Spline files directly with the client for immediate feedback, which significantly sped up the design process. - The final deliverables included various promotional videos and social media assets, showcasing the new UI and features of Hermetica 2.0. ![Screenshot at 00:08: The LepisovBranding website footer is displayed, listing their services \(Logo Design, Branding Identity, etc.\), clients \(Raycast, Immutable, etc.\), and team members, establishing the agency's portfolio and capabilities before diving into the specific Hermetica project.](https://ss.rapidrecap.app/screens/sV4imbbCulE/00-00-08.jpg) **Context:** The video features Dmitry Lepisov, Founder of LepisovBranding, and Arthur Skripnik, Co-Creative Director, discussing their branding and motion design collaboration with Hermetica, a fintech platform offering yield on Bitcoin. They explain how they leveraged the 3D design tool Spline to rapidly create a comprehensive, modern visual system for Hermetica, moving from initial concepts to final production assets for social media and the website. ## Detailed Analysis Dmitry Lepisov and Arthur Skripnik from LepisovBranding discuss their extensive work on the visual branding for Hermetica, a platform focused on Bitcoin-backed yield products like hBTC and USDh. Dmitry, with 20 years of design experience, founded the studio, with Arthur serving as Co-Creative Director. They utilized Spline extensively, finding it intuitive for quickly creating complex 3D elements, such as the highly detailed, multi-level coin assets (macro, meso, micro variations) for hBTC and USDh. They created an entire visual system, including the website's interactive elements, like the particle wave graphic representing asset volatility, and animated social media banners. The collaboration process was highly efficient because they could share Spline source files directly with the client, allowing for immediate feedback and rapid iteration on designs, which Dmitry noted significantly sped up development time compared to traditional methods. They successfully delivered high-quality animated assets, including explainer videos for social media promoting Hermetica 2.0 and its features like non-custodial, transparent yield. ### Design Firm Background - Dmitry Lepisov (20 years design background, founder) and Arthur Skripnik (Co-Creative Director) run LepisovBranding - They focus on boosting brand recognition through aesthetic design across various media. ### Hermetica Branding Project - The studio handled the entire visual system for Hermetica, a Bitcoin yield platform - Key deliverables included logo concepts, website UI/UX, and animated promotional materials. ### 3D Asset Creation with Spline - Dmitry used Spline to create detailed 3D assets, specifically the hBTC and USDh coins, defining macro (full coin), meso (rotating views), and micro (particle/abstract) variations - They also created a dynamic particle wave graphic for the website to represent asset volatility. ### Workflow Efficiency - Direct sharing of Spline source files with the client allowed for immediate feedback and rapid iteration, which was much faster than traditional pipelines - This enabled quick adjustments based on client input. ### Promotional Content - The team created numerous animated assets for social media (Twitter/X) showcasing product features like hBTC, high APY figures, and the new Hermetica 2.0 interface. ![Screenshot at 00:04: Dmitry Lepisov, Founder at LepisovBranding, introduces the discussion alongside Arthur Skripnik.](https://ss.rapidrecap.app/screens/sV4imbbCulE/00-00-04.jpg) ![Screenshot at 00:09: A screenshot of the LepisovBranding website homepage showcasing their design work and services, including features on Dribbble, Spline, and other platforms.](https://ss.rapidrecap.app/screens/sV4imbbCulE/00-00-09.jpg) ![Screenshot at 00:47: A visual breakdown of the coin design process into Macro, Meso, and Micro levels, demonstrating the detail in the 3D asset creation.](https://ss.rapidrecap.app/screens/sV4imbbCulE/00-00-47.jpg) ![Screenshot at 01:10: The Hermetica landing page displaying key metrics like $5.2M TVL and 8% APY, backed by various investors, highlighting the product's credibility.](https://ss.rapidrecap.app/screens/sV4imbbCulE/00-01-10.jpg) ![Screenshot at 03:05: Demonstration of embedding a Spline scene directly into a website and using the performance tab to check export size \(8.99 kB\) and loading time score \(99/100\).](https://ss.rapidrecap.app/screens/sV4imbbCulE/00-03-05.jpg)