The NEW Way to Scale Ads On Meta After Andromeda (10x faster)

Quick Overview

The optimal scaling structure post-Andromeda update involves creating distinct ad sets for five key personas within a single campaign, utilizing Ad Set Budget Optimization (ABO) to allow Meta's algorithm budget liquidity, and leveraging a dedicated ad management tool like Admanage.ai to handle the creation and management of up to 20 unique ads per ad set (50 ads total) across various placements, thereby maximizing creative diversity and minimizing manual ad setup time.

Key Points: The recommended scaling strategy post-Andromeda involves a single campaign structure with five distinct Ad Sets, each targeting a specific persona (The AI Enthusiast, The New Media Buyer, The Automation Nerd, Founders, Broad Evergreen Creative). The structure mandates creative diversity, with up to 20 unique ads per Ad Set, totaling 50 ads, which must be distinct from each other to avoid correlation issues. Budget Liquidity is achieved by setting the overall budget at the Campaign level and using Ad Set Budget Optimization (ABO) to allow Meta to dynamically allocate spend based on performance. The creator strongly recommends using an external tool like Admanage.ai to manage the creation and uploading of these 50 ads, which saves significant time compared to manual setup in Ads Manager. Admanage.ai features include default ad copy settings, dynamic naming conventions (using tags like {{filename}}), and granular control over Meta's Creative Enhancements, which can be toggled off. The tool facilitates multi-placement ad grouping (e.g., combining 1:1 and 9:16 formats) and bulk ad launching directly from the platform, significantly increasing efficiency. The speaker spent only about 5 minutes per ad set using this streamlined workflow, compared to 30-45 minutes manually, saving hours of tedious work.

Context: The video addresses the challenges faced by advertisers following Meta's 'Andromeda' update (fully rolled out since 2024), which has led to widespread reports of decreased ad performance and the need for new scaling strategies. The speaker, drawing on over 12 years of experience managing over $150 million in ad spend, introduces a specific, high-volume ad account structure designed to work within this new algorithmic environment, emphasizing creative diversity and leveraging automation tools to manage the complexity.