# The NEW Way to Scale Ads On Meta After Andromeda (10x faster)

Source: https://www.youtube.com/watch?v=qdbLNpHCwL0
Recap page: https://rapidrecap.app/video/qdbLNpHCwL0
Generated: 2025-11-24T20:08:41.472+00:00

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## Quick Overview

The optimal scaling structure post-Andromeda update involves creating distinct ad sets for five key personas within a single campaign, utilizing Ad Set Budget Optimization (ABO) to allow Meta's algorithm budget liquidity, and leveraging a dedicated ad management tool like Admanage.ai to handle the creation and management of up to 20 unique ads per ad set (50 ads total) across various placements, thereby maximizing creative diversity and minimizing manual ad setup time.

**Key Points:**
- The recommended scaling strategy post-Andromeda involves a single campaign structure with five distinct Ad Sets, each targeting a specific persona (The AI Enthusiast, The New Media Buyer, The Automation Nerd, Founders, Broad Evergreen Creative).
- The structure mandates creative diversity, with up to 20 unique ads per Ad Set, totaling 50 ads, which must be distinct from each other to avoid correlation issues.
- Budget Liquidity is achieved by setting the overall budget at the Campaign level and using Ad Set Budget Optimization (ABO) to allow Meta to dynamically allocate spend based on performance.
- The creator strongly recommends using an external tool like Admanage.ai to manage the creation and uploading of these 50 ads, which saves significant time compared to manual setup in Ads Manager.
- Admanage.ai features include default ad copy settings, dynamic naming conventions (using tags like {{filename}}), and granular control over Meta's Creative Enhancements, which can be toggled off.
- The tool facilitates multi-placement ad grouping (e.g., combining 1:1 and 9:16 formats) and bulk ad launching directly from the platform, significantly increasing efficiency.
- The speaker spent only about 5 minutes per ad set using this streamlined workflow, compared to 30-45 minutes manually, saving hours of tedious work.

![Screenshot at 0:01: The speaker presents a Miro board diagram illustrating the proposed 'Andromeda Update' structure: one Campaign feeding into five Ad Sets \(Personas\), each linked to up to 20 Ads, showcasing the high-volume testing framework.](https://ss.rapidrecap.app/screens/qdbLNpHCwL0/00-00-01.png)

**Context:** The video addresses the challenges faced by advertisers following Meta's 'Andromeda' update (fully rolled out since 2024), which has led to widespread reports of decreased ad performance and the need for new scaling strategies. The speaker, drawing on over 12 years of experience managing over $150 million in ad spend, introduces a specific, high-volume ad account structure designed to work within this new algorithmic environment, emphasizing creative diversity and leveraging automation tools to manage the complexity.

## Detailed Analysis

The content details an advanced Facebook/Meta Ads scaling framework designed to overcome performance drops associated with the Andromeda update. The core strategy is a high-volume, high-diversity approach executed within a single Campaign. This campaign targets five specific personas via five separate Ad Sets: The AI Enthusiast, The New Media Buyer, The Automation Nerd, Founders, and Broad Evergreen Creative. Crucially, each of these five Ad Sets must contain up to 20 unique ads, resulting in 50 total ads that must be entirely distinct from one another to maximize creative testing. To manage budget allocation effectively under Andromeda, the strategy relies on Campaign Budget Optimization (CBO) to allow Meta's algorithm 'budget liquidity'—deciding which ads get spent on dynamically. The speaker heavily promotes using Admanage.ai as the essential tool to execute this structure, noting that manually creating 50 unique ads with variations would take hours, whereas the tool reduces this to minutes per ad set. Key features highlighted include: setting default ad copy/variations/UTM parameters in settings, the ability to bulk duplicate entire ad sets (e.g., duplicating the 'Boosted Reels' ad set five times for the five personas), seamless media loading from Google Drive, and granular control over Meta's Creative Enhancements (which can be toggled off). The table-editing mode in the tool allows for mass updates across all ads, and the ability to use Post ID Creative ID ensures that creatives are correctly mapped to the new ad sets, streamlining the launch process dramatically.

### Andromeda Context

- Andromeda update fully rolled out since 2024
- Many advertisers report performance tanks
- The core solution is a system that enables budget liquidity and creative diversity.

### Recommended Ad Account Structure

- Single Campaign feeding five Ad Sets (Personas)
- Each Ad Set gets up to 20 unique ads (50 total)
- Structure must allow Meta to decide spending based on performance (CBO/Budget Liquidity).

### Ad Setup & Creative Diversity

- Every ad must be completely different
- 5 Ad Sets * 10 ads/set = 50 unique ads
- Use Ad Set Budget Optimization (ABO) to ensure budget flows to best performers.

### Admanage.ai Settings Deep Dive

- Tool allows setting default Primary Text, Headlines, and UTM parameters
- Naming Convention feature uses dynamic tags like {{filename}} for organization
- Ability to toggle off all Meta Creative Enhancements individually or globally.

### Ad Launch Process

- Navigate to Launch tab
- Select Ad Sets to duplicate (e.g., duplicate one set 5 times for the 5 personas)
- Load creatives in bulk from Google Drive or existing assets
- Bulk assign creatives to ad sets and launch ads in seconds, saving hours of manual work.

![Screenshot at 0:00: Speaker introduces the topic while gesturing towards a Miro board showing the Andromeda ad structure hierarchy.](https://ss.rapidrecap.app/screens/qdbLNpHCwL0/00-00-00.png)
![Screenshot at 0:02: A comparison table showing high Impressions and Amount Spent figures, illustrating successful scaling examples.](https://ss.rapidrecap.app/screens/qdbLNpHCwL0/00-00-02.png)
![Screenshot at 0:21: A diagram showing the proposed campaign structure: Campaign -\> Ad Set \(Personas\) -\> Ads \(up to 20\), highlighting the five main persona groups.](https://ss.rapidrecap.app/screens/qdbLNpHCwL0/00-00-21.png)
![Screenshot at 3:54: A demonstration within Admanage.ai settings showing the ability to set minimum/maximum spend limits at the Ad Set level, enforcing budget liquidity.](https://ss.rapidrecap.app/screens/qdbLNpHCwL0/00-03-54.png)
![Screenshot at 6:05: The Admanage.ai Launch screen showing the ad setup area where ad copy and creative assets are managed prior to launching.](https://ss.rapidrecap.app/screens/qdbLNpHCwL0/00-06-05.png)