What Do LLMs Think of Your Brand? | Amplitude AI Visibility

Quick Overview

Amplitude's AI Visibility tool, available for free, provides marketers with crucial insights into how LLMs like ChatGPT and Claude mention their brand across various topics and sources, allowing them to identify where their content is succeeding or failing in AI responses compared to competitors.

Key Points: Amplitude AI Visibility shows that Amplitude's brand appeared in 79.2% of AI responses this week, with an average rank of #3.9, indicating strong visibility. The tool allows comparison against competitors like Google Analytics, Mixpanel, Heap, Pendo, and Hotjar across specific topics using a Competition Topics Matrix. When compared to Pendo on 'In-App User Guidance Platforms', Pendo leads in that specific area (88.9% visibility), while Amplitude leads in broader areas like 'AI-Powered Product Analytics' (100%). The 'My Website Pages' section tracks real traffic data from AI chats, showing that Amplitude's blog pages receive significant AI Chat Traffic (e.g., 76.1K visits to the blog). Users can utilize the 'Simulate Changes' feature to test how content updates would affect LLM responses before deploying them live. The 'Generate Content' feature allows users to create new, SEO-optimized content based on tracked topics, referencing existing high-performing URLs.

Context: The video introduces Amplitude's AI Visibility feature, a tool designed to give marketers insight into how major Large Language Models (LLMs) such as ChatGPT and Claude reference their brand when answering user prompts. The presenter, Leo Ti, explains that previously marketers lacked visibility into which AI results their competitors were winning or losing on, but this tool closes that gap by providing data on brand mentions, ranking, and topic relevance within AI responses.

Detailed Analysis

The presentation details the Amplitude AI Visibility tool, emphasizing its utility for monitoring brand performance in AI-generated search results. In the 'AI Visibility' overview, Amplitude achieved 79.2% mentions this week, up 15.7%, with an average rank of #3.9. The 'Visibility Over Time' chart demonstrates Amplitude's growing share of voice against competitors like Google Analytics, Mixpanel, and Heap. The 'Prompts' section reveals 22 topics related to Amplitude, generated from 469 LLM prompts, where 'User Behavioral Analytics' and 'Event Autocapture Tools' are key areas. The 'All Cited Sources' tab shows that Amplitude's website has been referenced 64 times out of 352 total unique web pages cited by AI chats. In the 'Competition Topics Matrix,' the tool visualizes Amplitude's visibility percentage against competitors across various topics; for instance, Amplitude scores 94% against Google Analytics for 'User Behavioral Analytics,' but Pendo scores 100% against Amplitude for 'In-App User Guidance Platforms.' Finally, the tool offers actionable features: 'Analyze Page' for specific URL insights, 'Simulate Changes' to test content edits, and 'Generate Content' to create new, SEO-optimized content using existing high-traffic pages as reference.