# What Do LLMs Think of Your Brand? | Amplitude AI Visibility

Source: https://www.youtube.com/watch?v=bcOXcYNBnNI
Recap page: https://rapidrecap.app/video/bcOXcYNBnNI
Generated: 2025-11-11T17:03:28.602+00:00

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## Quick Overview

Amplitude's AI Visibility tool, available for free, provides marketers with crucial insights into how LLMs like ChatGPT and Claude mention their brand across various topics and sources, allowing them to identify where their content is succeeding or failing in AI responses compared to competitors.

**Key Points:**
- Amplitude AI Visibility shows that Amplitude's brand appeared in 79.2% of AI responses this week, with an average rank of #3.9, indicating strong visibility.
- The tool allows comparison against competitors like Google Analytics, Mixpanel, Heap, Pendo, and Hotjar across specific topics using a Competition Topics Matrix.
- When compared to Pendo on 'In-App User Guidance Platforms', Pendo leads in that specific area (88.9% visibility), while Amplitude leads in broader areas like 'AI-Powered Product Analytics' (100%).
- The 'My Website Pages' section tracks real traffic data from AI chats, showing that Amplitude's blog pages receive significant AI Chat Traffic (e.g., 76.1K visits to the blog).
- Users can utilize the 'Simulate Changes' feature to test how content updates would affect LLM responses before deploying them live.
- The 'Generate Content' feature allows users to create new, SEO-optimized content based on tracked topics, referencing existing high-performing URLs.

![Screenshot at 00:29: The main dashboard of the AI Visibility tool displaying key metrics like 'Amplitude Mentions this Week' at 79.2% and a 'Visibility Over Time' chart showing Amplitude's rising trend compared to competitors.](https://ss.rapidrecap.app/screens/bcOXcYNBnNI/00-00-29.png)

**Context:** The video introduces Amplitude's AI Visibility feature, a tool designed to give marketers insight into how major Large Language Models (LLMs) such as ChatGPT and Claude reference their brand when answering user prompts. The presenter, Leo Ti, explains that previously marketers lacked visibility into which AI results their competitors were winning or losing on, but this tool closes that gap by providing data on brand mentions, ranking, and topic relevance within AI responses.

## Detailed Analysis

The presentation details the Amplitude AI Visibility tool, emphasizing its utility for monitoring brand performance in AI-generated search results. In the 'AI Visibility' overview, Amplitude achieved 79.2% mentions this week, up 15.7%, with an average rank of #3.9. The 'Visibility Over Time' chart demonstrates Amplitude's growing share of voice against competitors like Google Analytics, Mixpanel, and Heap. The 'Prompts' section reveals 22 topics related to Amplitude, generated from 469 LLM prompts, where 'User Behavioral Analytics' and 'Event Autocapture Tools' are key areas. The 'All Cited Sources' tab shows that Amplitude's website has been referenced 64 times out of 352 total unique web pages cited by AI chats. In the 'Competition Topics Matrix,' the tool visualizes Amplitude's visibility percentage against competitors across various topics; for instance, Amplitude scores 94% against Google Analytics for 'User Behavioral Analytics,' but Pendo scores 100% against Amplitude for 'In-App User Guidance Platforms.' Finally, the tool offers actionable features: 'Analyze Page' for specific URL insights, 'Simulate Changes' to test content edits, and 'Generate Content' to create new, SEO-optimized content using existing high-traffic pages as reference.

### AI Visibility Overview

- Amplitude Mentions this Week at 79.2% (+15.7%)
- Amplitude Average Rank this Week at #3.9 (+12.7%)
- 23 instances of monitoring Amplitude visibility this week

### Prompts Analysis

- 22 topics related to the brand
- 469 LLM prompts in all topics
- Top topics include User Behavioral Analytics (22 prompts) and Product Analytics Tools (26 prompts)

### Cited Sources Data

- 352 total unique webpages cited by AI chats
- Amplitude's website (amplitude.com) was referenced 64 times with a 100% mention rate
- Userpilot.com was the most cited source overall (82 responses)

### Competition Topics Matrix

- Amplitude visibility is 94% vs Google Analytics for User Behavioral Analytics
- Amplitude visibility is 53% vs Adobe Analytics for Product Analytics Tools
- Hotjar shows 100% visibility for Session Replay Software against Amplitude's 22%

### Competitive Deep Dive (Amplitude vs Pendo)

- Amplitude leads in 'AI-Powered Product Analytics' (100%) while Pendo leads in 'In-App User Guidance Platforms' (88.9%)

### Actionable Features

- Users can Analyze Page, Simulate Changes to test content impact, or Generate Content using tracked topics and reference URLs.

![Screenshot at 00:29: The main dashboard of the AI Visibility tool displaying key metrics like 'Amplitude Mentions this Week' at 79.2% and a 'Visibility Over Time' chart showing Amplitude's rising trend compared to competitors.](https://ss.rapidrecap.app/screens/bcOXcYNBnNI/00-00-29.png)
![Screenshot at 00:33: Close-up on the 'Amplitude Mentions this Week' card showing a 79.2% mention rate, up 15.7% week-over-week.](https://ss.rapidrecap.app/screens/bcOXcYNBnNI/00-00-33.png)
![Screenshot at 00:46: Navigation to the 'Prompts' tab, showing summary cards for 22 topics and 469 LLM prompts related to the brand.](https://ss.rapidrecap.app/screens/bcOXcYNBnNI/00-00-46.png)
![Screenshot at 01:33: The Competition Topics Matrix visualizing visibility percentages across various topics and competitors, highlighted by the blue heatmap.](https://ss.rapidrecap.app/screens/bcOXcYNBnNI/00-01-33.png)
![Screenshot at 02:04: The 'All Cited Sources' view showing that amplitude.com was cited in 64 responses with a 100% mention rate among sources mentioning Amplitude.](https://ss.rapidrecap.app/screens/bcOXcYNBnNI/00-02-04.png)
![Screenshot at 02:42: The 'Competitions' view showing side-by-side comparisons, here comparing Amplitude against Google Analytics across key topic areas.](https://ss.rapidrecap.app/screens/bcOXcYNBnNI/00-02-42.png)
![Screenshot at 02:47: A comparison breakdown against Pendo, illustrating that Amplitude leads in 'AI-Powered Product Analytics' \(100%\) while Pendo leads in 'In-App User Guidance Platforms' \(88.9%\).](https://ss.rapidrecap.app/screens/bcOXcYNBnNI/00-02-47.png)
![Screenshot at 03:32: The 'Analyze Page' screen, where users can input a URL to receive AI content visibility and optimization recommendations.](https://ss.rapidrecap.app/screens/bcOXcYNBnNI/00-03-32.png)
![Screenshot at 03:39: The 'Simulate Changes' tab, demonstrating the ability to test content modifications on selected sources before publishing them live.](https://ss.rapidrecap.app/screens/bcOXcYNBnNI/00-03-39.png)