How We Made a Black Friday Music Video for $0! 🤯 | Meta Smart Glasses + AI Tools Giveaway

Quick Overview

The video documents how the creator produced a music video for The Black Friday Boiz' song "Never Going Back" with an actual budget of $0 by leveraging existing resources, friends' help, and AI tools like Suno and ElevenLabs, culminating in an AppSumo Black Friday giveaway for creators.

Key Points: The music video for "Never Going Back" by The Black Friday Boiz was produced with an effective budget of $0. The video theme centered around 'Pop Punk' nostalgia, referencing early 2000s bands like Sum 41 and Fat Lip. Filming locations included the outskirts of a Walmart parking lot and a friend's music rehearsal studio. AI tools, specifically Suno for music generation and ElevenLabs for voiceovers, were integral to the production. The creator used his Blackmagic Pocket Cinema Camera 6K for filming, noting that an iPhone could achieve similar quality with proper execution. The project relied heavily on favors from friends who acted, played instruments, and helped with the shoot, eliminating crew and wardrobe costs. The video promotes an AppSumo Black Friday giveaway featuring software suites (like Suno, Higgsfield, ElevenLabs) and Ray-Ban Meta Smart Glasses.

Context: The video is a behind-the-scenes look at how the creator produced a music video for the band 'The Black Friday Boiz' to promote AppSumo's Black Friday event. The theme chosen was 'Pop Punk' nostalgia, drawing inspiration from early 2000s aesthetics, which required creative solutions to maintain high production value despite having zero budget for talent, wardrobe, or external resources.

Detailed Analysis

The video details the process of shooting a music video for The Black Friday Boiz' song "Never Going Back" with an actual budget of $0, aligning with AppSumo's Black Friday theme which focused on AI tools and creator giveaways. The theme was early 2000s pop-punk nostalgia, necessitating creative workarounds for visuals and music. The music itself was created using the AI tool Suno, and the voiceover parts were generated using ElevenLabs, which the creator found highly effective. For filming, the creator used his Blackmagic Pocket Cinema Camera 6K, emphasizing that high quality is achievable even with an iPhone if the vision is strong. The primary cost savings came from utilizing favors: friends acted, played instruments, and helped crew the shoot, and the wardrobe was sourced from existing personal items, like a shirt referencing The 1975. The filming utilized two main locations: the parking lot of a Walmart and a friend's music rehearsal studio. The creator stresses that the success hinged on leveraging existing relationships and being resourceful, allowing them to create high-quality content that could visually outperform other, more expensive shoots. The video concludes by heavily promoting the AppSumo Black Friday giveaway, which includes prizes like the AI tools used (Suno, Higgsfield, ElevenLabs), Ray-Ban Meta Smart Glasses, and exclusive Black Friday merch.