# How We Made a Black Friday Music Video for $0! 🤯 | Meta Smart Glasses + AI Tools Giveaway

Source: https://www.youtube.com/watch?v=Z4mEdZ2Qm28
Recap page: https://rapidrecap.app/video/Z4mEdZ2Qm28
Generated: 2025-11-13T16:06:05.16+00:00

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## Quick Overview

The video documents how the creator produced a music video for The Black Friday Boiz' song "Never Going Back" with an actual budget of $0 by leveraging existing resources, friends' help, and AI tools like Suno and ElevenLabs, culminating in an AppSumo Black Friday giveaway for creators.

**Key Points:**
- The music video for "Never Going Back" by The Black Friday Boiz was produced with an effective budget of $0.
- The video theme centered around 'Pop Punk' nostalgia, referencing early 2000s bands like Sum 41 and Fat Lip.
- Filming locations included the outskirts of a Walmart parking lot and a friend's music rehearsal studio.
- AI tools, specifically Suno for music generation and ElevenLabs for voiceovers, were integral to the production.
- The creator used his Blackmagic Pocket Cinema Camera 6K for filming, noting that an iPhone could achieve similar quality with proper execution.
- The project relied heavily on favors from friends who acted, played instruments, and helped with the shoot, eliminating crew and wardrobe costs.
- The video promotes an AppSumo Black Friday giveaway featuring software suites (like Suno, Higgsfield, ElevenLabs) and Ray-Ban Meta Smart Glasses.

![Screenshot at 00:02: The lead vocalist for The Black Friday Boiz is shown performing outdoors against a bright, sunny sky, embodying the energetic, slightly rebellious aesthetic of the pop-punk theme.](https://ss.rapidrecap.app/screens/Z4mEdZ2Qm28/00-00-02.png)

**Context:** The video is a behind-the-scenes look at how the creator produced a music video for the band 'The Black Friday Boiz' to promote AppSumo's Black Friday event. The theme chosen was 'Pop Punk' nostalgia, drawing inspiration from early 2000s aesthetics, which required creative solutions to maintain high production value despite having zero budget for talent, wardrobe, or external resources.

## Detailed Analysis

The video details the process of shooting a music video for The Black Friday Boiz' song "Never Going Back" with an actual budget of $0, aligning with AppSumo's Black Friday theme which focused on AI tools and creator giveaways. The theme was early 2000s pop-punk nostalgia, necessitating creative workarounds for visuals and music. The music itself was created using the AI tool Suno, and the voiceover parts were generated using ElevenLabs, which the creator found highly effective. For filming, the creator used his Blackmagic Pocket Cinema Camera 6K, emphasizing that high quality is achievable even with an iPhone if the vision is strong. The primary cost savings came from utilizing favors: friends acted, played instruments, and helped crew the shoot, and the wardrobe was sourced from existing personal items, like a shirt referencing The 1975. The filming utilized two main locations: the parking lot of a Walmart and a friend's music rehearsal studio. The creator stresses that the success hinged on leveraging existing relationships and being resourceful, allowing them to create high-quality content that could visually outperform other, more expensive shoots. The video concludes by heavily promoting the AppSumo Black Friday giveaway, which includes prizes like the AI tools used (Suno, Higgsfield, ElevenLabs), Ray-Ban Meta Smart Glasses, and exclusive Black Friday merch.

### Project Overview & Theme

- Music video production for The Black Friday Boiz' "Never Going Back"
- Theme was 'Pop Punk' nostalgia mirroring early 2000s style
- Goal was to demonstrate high-quality, low-budget creation.

### AI Integration

- Music track generated using Suno AI
- Voiceovers created using ElevenLabs AI voice platform
- This allowed for quick iteration on lyrics and song structure.

### Filming & Locations

- Shot using a Blackmagic Pocket Cinema 6K camera
- Primary locations were a Walmart parking lot and a friend's rehearsal studio
- Crewing and wardrobe were handled via favors from friends, keeping costs at $0.

### Creative Strategy

- Relied on utilizing existing resources and strong personal relationships (friends helping with acting/performing)
- Focused on strong visual direction to outweigh limited budget constraints
- AI tools proved superior to some of the team's previous low-budget efforts.

### AppSumo Promotion

- Video promoted the AppSumo Black Friday giveaway (Nov 17 - Dec 2)
- Giveaway included top AI software (Suno, Higgsfield, ElevenLabs) and Ray-Ban Meta Smart Glasses
- 100 winners also received exclusive Black Friday Pop-Punk merch.

![Screenshot at 00:01: The band, The Black Friday Boiz, performing inside a venue with red walls and graffiti, establishing the 'pop-punk' performance aesthetic.](https://ss.rapidrecap.app/screens/Z4mEdZ2Qm28/00-00-01.png)
![Screenshot at 00:02: A shot of the vocalist outside in a parking lot during golden hour, capturing the energetic, non-studio visual component of the video.](https://ss.rapidrecap.app/screens/Z4mEdZ2Qm28/00-00-02.png)
![Screenshot at 00:05: The video producer \(speaker\) in his studio environment, introducing the breakdown of the $0 music video project.](https://ss.rapidrecap.app/screens/Z4mEdZ2Qm28/00-00-05.png)
![Screenshot at 00:14: Screenshot of the AppSumo Black Friday deals page, highlighting the context for the promotional giveaway.](https://ss.rapidrecap.app/screens/Z4mEdZ2Qm28/00-00-14.png)
![Screenshot at 00:31: A visual reference slide showing an early 2000s-style emo kid, illustrating the aesthetic inspiration for the video's theme.](https://ss.rapidrecap.app/screens/Z4mEdZ2Qm28/00-00-31.png)
![Screenshot at 01:04: The Suno Song Editor interface displaying the detailed style prompt used to generate the music track.](https://ss.rapidrecap.app/screens/Z4mEdZ2Qm28/00-01-04.png)
![Screenshot at 02:23: An inset image of the Blackmagic Pocket Cinema 6K camera, which was the primary camera used for filming the music video.](https://ss.rapidrecap.app/screens/Z4mEdZ2Qm28/00-02-23.png)
![Screenshot at 03:03: Visual reference clip from an early 2000s music video \(resembling Sum 41 or similar bands\) used as inspiration for the style.](https://ss.rapidrecap.app/screens/Z4mEdZ2Qm28/00-03-03.png)
![Screenshot at 04:17: A scene of two band members sitting by a shipping container, showing the low-budget, outdoor filming locations.](https://ss.rapidrecap.app/screens/Z4mEdZ2Qm28/00-04-17.png)
![Screenshot at 05:58: The AppSumo Black Friday giveaway graphic detailing the prizes, including AI tools and Ray-Ban Meta Smart Glasses.](https://ss.rapidrecap.app/screens/Z4mEdZ2Qm28/00-05-58.png)