Behind the Design: Integrating 3D into a Modern Branding Workflow

Quick Overview

Dmitry Lepisov and Arthur Skripnik of LepisovBranding detail their transition from generalist design to specializing in 3D motion graphics for the financial technology sector, highlighting their successful collaboration with Hermetica on creating engaging, high-quality visual assets like animated coins (hBTC, USDh) and data visualizations using tools like Spline, which allowed for rapid iteration and client feedback integration.

Key Points: LepisovBranding transitioned from generalist design to specializing in 3D motion graphics, particularly for FinTech clients like Hermetica. The collaboration with Hermetica involved creating visual assets for their Bitcoin yield products (hBTC and USDh), including animated coins and data graphics. The team utilized Spline for creating complex 3D animations, appreciating its intuitive interface and features like 'remix' for learning from others' work. Dmitry Lepisov started experimenting with 3D tools like Spline two years prior to this interview, initially focusing on logo animations. A key goal for the Hermetica project was creating visuals that felt trustworthy and serious, leading to the development of macro, meso, and micro coin representations. The process involved rapid iteration and sharing via Spline's real-time collaboration features, allowing clients to provide immediate feedback directly on the assets. The final output included promotional videos and social media assets that effectively communicated Hermetica's core values of self-custodial, transparent Bitcoin yield.

Context: Dmitry Lepisov, Founder, and Arthur Skripnik, Co-Creative Director at LepisovBranding, discuss their design process and workflow, specifically detailing their recent work creating the visual identity and promotional materials for Hermetica, a FinTech company focused on institutional-grade Bitcoin yield products like hBTC and USDh. The interview emphasizes their increased focus on sophisticated 3D motion graphics and how tools like Spline facilitate rapid, collaborative visual development.