# Behind the Design: Integrating 3D into a Modern Branding Workflow Source: https://www.youtube.com/watch?v=6xfxlahslJI Recap page: https://rapidrecap.app/video/6xfxlahslJI Generated: 2026-02-19T18:41:08.682+00:00 --- ## Quick Overview Dmitry Lepisov and Arthur Skripnik of LepisovBranding detail their transition from generalist design to specializing in 3D motion graphics for the financial technology sector, highlighting their successful collaboration with Hermetica on creating engaging, high-quality visual assets like animated coins (hBTC, USDh) and data visualizations using tools like Spline, which allowed for rapid iteration and client feedback integration. **Key Points:** - LepisovBranding transitioned from generalist design to specializing in 3D motion graphics, particularly for FinTech clients like Hermetica. - The collaboration with Hermetica involved creating visual assets for their Bitcoin yield products (hBTC and USDh), including animated coins and data graphics. - The team utilized Spline for creating complex 3D animations, appreciating its intuitive interface and features like 'remix' for learning from others' work. - Dmitry Lepisov started experimenting with 3D tools like Spline two years prior to this interview, initially focusing on logo animations. - A key goal for the Hermetica project was creating visuals that felt trustworthy and serious, leading to the development of macro, meso, and micro coin representations. - The process involved rapid iteration and sharing via Spline's real-time collaboration features, allowing clients to provide immediate feedback directly on the assets. - The final output included promotional videos and social media assets that effectively communicated Hermetica's core values of self-custodial, transparent Bitcoin yield. ![Screenshot at 00:08: Dmitry Lepisov introduces LepisovBranding as a design studio specializing in aesthetic design, setting the context for their specialized work showcased later in the video.](https://ss.rapidrecap.app/screens/6xfxlahslJI/00-00-08.jpg) **Context:** Dmitry Lepisov, Founder, and Arthur Skripnik, Co-Creative Director at LepisovBranding, discuss their design process and workflow, specifically detailing their recent work creating the visual identity and promotional materials for Hermetica, a FinTech company focused on institutional-grade Bitcoin yield products like hBTC and USDh. The interview emphasizes their increased focus on sophisticated 3D motion graphics and how tools like Spline facilitate rapid, collaborative visual development. ## Detailed Analysis Dmitry Lepisov, Founder of LepisovBranding, explains that after about 20 years in generalist design, he transitioned to specializing in 3D motion graphics, particularly for FinTech, which he found crucial for standing out in the financial niche. Arthur Skripnik, Co-Creative Director, manages the visual system for clients. Their recent project for Hermetica involved designing all visual assets, including animated coins for hBTC (Bitcoin-backed) and USDh (dollar-backed stablecoin), alongside interactive and static graphics for their website and social media. Dmitry noted that he began experimenting with 3D tools like Spline two years prior and found it intuitive, especially when remixing other users' work. For the Hermetica project, they developed visuals across three scales: macro (the full coin), meso (coin rotation sequences), and micro (data wave patterns) to represent concepts like volatility and transparency. The team utilized Spline's collaborative features to embed assets directly onto the client's website and receive immediate feedback, which significantly sped up the iteration process. They aimed for a trustworthy, serious, yet unique visual style, successfully implementing this across various promotional materials shared on Twitter, such as weekly updates and product announcements. ### LepisovBranding Focus - Transitioned from generalist design to specializing in 3D motion graphics, especially for FinTech - Dmitry Lepisov has 20 years of design background - Arthur Skripnik is the lead designer responsible for the entire visual system. ### Hermetica Project Assets - Created animated 3D coins for hBTC (Bitcoin-backed) and USDh (dollar-backed stablecoin) - Developed macro, meso, and micro visual elements to represent concepts like volatility and transparency. ### Workflow & Tools - Utilized Spline for 3D asset creation, appreciating its intuitive interface and 'remix' feature for learning - Implemented fast iteration cycles by embedding Spline scenes directly onto the Hermetica website for real-time client review. ### Client Collaboration - Shared assets via Spline links, allowing clients to leave comments directly on the design elements - The feedback loop was very fast, leading to rapid design adjustments and high-quality final results. ### Visual Goals - Aimed for a visual identity that was unique, creative, serious, and trustworthy to stand out in the financial space - Successfully translated these concepts into social media posts and website elements. ![Screenshot at 00:01: Introduction slide showing the partnership between Spline and LepisovBranding.](https://ss.rapidrecap.app/screens/6xfxlahslJI/00-00-01.jpg) ![Screenshot at 00:16: Showcase of the 3D Cashbox logo animation created by Dmitry Lepisov.](https://ss.rapidrecap.app/screens/6xfxlahslJI/00-00-16.jpg) ![Screenshot at 00:32: Demonstration of the USDh staking interface where users convert USDh to sUSDh, highlighting the 7-day unstaking period.](https://ss.rapidrecap.app/screens/6xfxlahslJI/00-00-32.jpg) ![Screenshot at 00:54: Display of the Hermetica dashboard showing key metrics like TVL \($2,933.21\), 25% APY, and a transaction history table.](https://ss.rapidrecap.app/screens/6xfxlahslJI/00-00-54.jpg) ![Screenshot at 01:29: Visual breakdown of the three levels of visual representation: Macro \(coin\), Meso \(coin rotation sequence\), and Micro \(data wave pattern\).](https://ss.rapidrecap.app/screens/6xfxlahslJI/00-01-29.jpg)