How They Vibe Coded a $7k/Month UGC Platform

Quick Overview

The creators built the Avenyr UGC platform in two weeks by leveraging an external API (Appify) for data scraping, focusing on a core concept of enabling brands to post content beyond their own media and facilitating authentic creator marketing on TikTok by allowing hundreds of creators to post the same content simultaneously to create trends, eventually generating $6-7K monthly revenue.

Key Points: The Avenyr platform was built in just two weeks, leveraging an external API called Appify for scraping video and campaign data from social platforms like TikTok. The founders proactively sought validation by asking brands if they would pay for the proposed service before building it, confirming demand for scaling creator marketing. A core strategy involves creating trends on TikTok by having hundreds of creators post the same content simultaneously, reaching audiences outside the brand's immediate following. The company currently supports 500+ creators, onboarding 20-30 new creators weekly, and they did not have prior programming experience, relying on Lovable for design iterations. The founders are generating $6-7K monthly revenue from the platform, which automates the process of connecting brands with creators for UGC campaigns. Their future vision is to make content marketing easy and authentic, educating brands on TikTok and fostering direct customer communication. The development process involved quickly prototyping based on creator feedback, asking creators how they would want the platform to look and function.

Context: This video features a Q&A session with Leonardo Ljoljo and Markus Ljungcrantz, the co-founders of Avenyr, a platform designed to scale creator marketing, particularly on TikTok, by facilitating mass content creation to generate trends. The discussion covers their rapid development process, business model, initial challenges, monetization, and future vision for democratizing content marketing.

Detailed Analysis

The video details how the founders scaled creator marketing by building the Avenyr platform, which took only two weeks to develop using an external API (Appify) for data scraping from TikTok videos and campaigns. They validated their idea by asking brands if they would pay for a service that scales creator marketing to create trends, which they achieve by having hundreds of creators post identical content simultaneously. Currently, they have over 500 creators on board, onboarding 20-30 new creators weekly, and generate $6-7K monthly revenue. The founders, who admit to having no initial programming background, credit the platform Lovable for handling the full design, allowing them to iterate quickly based on creator feedback, such as asking creators how they would want the platform to look before building features. Their advice to builders is to always ask their niche what they need and build based on that feedback. Their long-term vision is to simplify and make authentic content marketing easier for brands.