# How They Vibe Coded a $7k/Month UGC Platform Source: https://www.youtube.com/watch?v=58Ef3OCoHYc Recap page: https://rapidrecap.app/video/58Ef3OCoHYc Generated: 2026-01-13T17:07:31.338+00:00 --- ## Quick Overview The creators built the Avenyr UGC platform in two weeks by leveraging an external API (Appify) for data scraping, focusing on a core concept of enabling brands to post content beyond their own media and facilitating authentic creator marketing on TikTok by allowing hundreds of creators to post the same content simultaneously to create trends, eventually generating $6-7K monthly revenue. **Key Points:** - The Avenyr platform was built in just two weeks, leveraging an external API called Appify for scraping video and campaign data from social platforms like TikTok. - The founders proactively sought validation by asking brands if they would pay for the proposed service before building it, confirming demand for scaling creator marketing. - A core strategy involves creating trends on TikTok by having hundreds of creators post the same content simultaneously, reaching audiences outside the brand's immediate following. - The company currently supports 500+ creators, onboarding 20-30 new creators weekly, and they did not have prior programming experience, relying on Lovable for design iterations. - The founders are generating $6-7K monthly revenue from the platform, which automates the process of connecting brands with creators for UGC campaigns. - Their future vision is to make content marketing easy and authentic, educating brands on TikTok and fostering direct customer communication. - The development process involved quickly prototyping based on creator feedback, asking creators how they would want the platform to look and function. ![Screenshot at 00:11: The Avenyr analytics dashboard is displayed, showing key metrics like total views \(2,748,000\), likes \(215,259\), and campaign budget utilization for specific campaigns, demonstrating the platform's data aggregation capabilities for brands.](https://ss.rapidrecap.app/screens/58Ef3OCoHYc/00-00-11.jpg) **Context:** This video features a Q&A session with Leonardo Ljoljo and Markus Ljungcrantz, the co-founders of Avenyr, a platform designed to scale creator marketing, particularly on TikTok, by facilitating mass content creation to generate trends. The discussion covers their rapid development process, business model, initial challenges, monetization, and future vision for democratizing content marketing. ## Detailed Analysis The video details how the founders scaled creator marketing by building the Avenyr platform, which took only two weeks to develop using an external API (Appify) for data scraping from TikTok videos and campaigns. They validated their idea by asking brands if they would pay for a service that scales creator marketing to create trends, which they achieve by having hundreds of creators post identical content simultaneously. Currently, they have over 500 creators on board, onboarding 20-30 new creators weekly, and generate $6-7K monthly revenue. The founders, who admit to having no initial programming background, credit the platform Lovable for handling the full design, allowing them to iterate quickly based on creator feedback, such as asking creators how they would want the platform to look before building features. Their advice to builders is to always ask their niche what they need and build based on that feedback. Their long-term vision is to simplify and make authentic content marketing easier for brands. ### Platform Creation & Scaling - Built in 2 weeks using Appify API for scraping TikTok data - Initial success included a first campaign reaching 1.5M views - They now have 500+ creators, onboarding 20-30 weekly. ### Business Model & Monetization - Currently generating $6-7K per month - The process is win-win: companies get results, marketers earn easily, and Avenyr gains clients - They focus on enabling creators to post content across multiple platforms/spaces simultaneously. ### Development Philosophy - Asked creators for feedback before building anything, asking how they would want features designed - They used Lovable for design, which allowed them to move fast, adapt, and iterate rapidly. ### TikTok Strategy - Creating trends by having hundreds of creators post the same content about the same thing - Advise brands to educate on TikTok, talk to customers, and create as much authentic content as possible. ### Team Background & Challenges - Founders did not have a programming background initially, but learned by doing, focusing on building a scalable service - Early challenge was getting stuck due to lack of coding/platform experience, which they overcame by continuously prompting the AI for solutions. ### Future Vision - Content marketing made easy and authentic - Focus on creator activation and making the platform easier for creators to use, as they use Lovable daily. ![Screenshot at 00:05: Title card introducing the co-founders, Leonardo Ljoljo and Markus Ljungcrantz, alongside the Avenyr logo.](https://ss.rapidrecap.app/screens/58Ef3OCoHYc/00-00-05.jpg) ![Screenshot at 00:11: The Avenyr analytics dashboard showcases key campaign performance metrics like views, likes, and estimated earnings in a dark mode interface.](https://ss.rapidrecap.app/screens/58Ef3OCoHYc/00-00-11.jpg) ![Screenshot at 00:19: The Lovable brand logo is shown, highlighting the platform used for building the Avenyr service.](https://ss.rapidrecap.app/screens/58Ef3OCoHYc/00-00-19.jpg) ![Screenshot at 00:58: A text overlay indicates the founders are making $6-7K a month from their campaign efforts.](https://ss.rapidrecap.app/screens/58Ef3OCoHYc/00-00-58.jpg) ![Screenshot at 07:04: A demonstration of the Lovable platform interface showing a collaborative design process using a tool called Clario App, where dark mode support is being added.](https://ss.rapidrecap.app/screens/58Ef3OCoHYc/00-07-04.jpg)