Behind the Design: Integrating 3D into a Modern Branding Workflow

Quick Overview

Dmitry Lepisov and Arthur Skripnik detail how LepisovBranding integrated Spline's 3D design capabilities into their branding workflow, streamlining the creation of high-quality, animated visual assets like company presentations, social media graphics, and digital product interfaces for clients like Hermetica and Cashbox.

Key Points: Dmitry Lepisov, founder of LepisovBranding, discusses using Spline for over two years to design animated assets, including logos, banners, and UI/dashboard elements. The team developed branding for the FinTech company Hermetica, focusing on creating a trustworthy and transparent visual system incorporating 3D elements. Spline's real-time rendering and intuitive interface allowed the team to quickly iterate on complex 3D visual concepts, such as the animated waveform background seen in the Hermetica presentation (02:43). The design process for Hermetica involved macro (coin appearance), meso (coin rotation sequences), and micro (waveform data visualization) levels of detail (02:40). The team utilized Spline's collaboration features, sharing files directly on the web, which facilitated rapid feedback cycles with clients, as demonstrated by direct comments left on the project file (08:36). The video showcases various projects created using Spline, including animations for Cashbox (00:15), Perplexity AI (00:20), and LevelUp (00:22), highlighting the tool's versatility across different brand aesthetics. Key to their success was maintaining momentum in production by easily iterating on ideas and exporting optimized assets, often achieving high loading time scores (8.99 kB export size, 99/100 score shown at 03:44).

Context: The video features Dmitry Lepisov, Founder of LepisovBranding, and Arthur Skripnik, Co-Creative Director, discussing their experience integrating the 3D design tool Spline into their digital branding workflow. They explain how Spline helps them create complex, interactive, and high-fidelity visual assets for clients, particularly in the FinTech space, emphasizing the importance of speed, transparency, and collaboration in modern design processes.