# Behind the Design: Integrating 3D into a Modern Branding Workflow Source: https://www.youtube.com/watch?v=3x-4tdA4Dqs Recap page: https://rapidrecap.app/video/3x-4tdA4Dqs Generated: 2026-02-24T15:34:13.76+00:00 --- ## Quick Overview Dmitry Lepisov and Arthur Skripnik detail how LepisovBranding integrated Spline's 3D design capabilities into their branding workflow, streamlining the creation of high-quality, animated visual assets like company presentations, social media graphics, and digital product interfaces for clients like Hermetica and Cashbox. **Key Points:** - Dmitry Lepisov, founder of LepisovBranding, discusses using Spline for over two years to design animated assets, including logos, banners, and UI/dashboard elements. - The team developed branding for the FinTech company Hermetica, focusing on creating a trustworthy and transparent visual system incorporating 3D elements. - Spline's real-time rendering and intuitive interface allowed the team to quickly iterate on complex 3D visual concepts, such as the animated waveform background seen in the Hermetica presentation (02:43). - The design process for Hermetica involved macro (coin appearance), meso (coin rotation sequences), and micro (waveform data visualization) levels of detail (02:40). - The team utilized Spline's collaboration features, sharing files directly on the web, which facilitated rapid feedback cycles with clients, as demonstrated by direct comments left on the project file (08:36). - The video showcases various projects created using Spline, including animations for Cashbox (00:15), Perplexity AI (00:20), and LevelUp (00:22), highlighting the tool's versatility across different brand aesthetics. - Key to their success was maintaining momentum in production by easily iterating on ideas and exporting optimized assets, often achieving high loading time scores (8.99 kB export size, 99/100 score shown at 03:44). ![Screenshot at 00:00: The initial title card establishing the partnership between Spline and LepisovBranding, setting the context for a discussion about leveraging Spline in professional branding work.](https://ss.rapidrecap.app/screens/3x-4tdA4Dqs/00-00-00.jpg) **Context:** The video features Dmitry Lepisov, Founder of LepisovBranding, and Arthur Skripnik, Co-Creative Director, discussing their experience integrating the 3D design tool Spline into their digital branding workflow. They explain how Spline helps them create complex, interactive, and high-fidelity visual assets for clients, particularly in the FinTech space, emphasizing the importance of speed, transparency, and collaboration in modern design processes. ## Detailed Analysis Dmitry Lepisov and Arthur Skripnik from LepisovBranding explain how they leverage Spline for creating sophisticated 3D animated branding assets, which has significantly improved their workflow speed and the quality of deliverables for clients. Dmitry notes he has been using Spline for about two years, finding it intuitive for tasks like creating animated banners, logos, and interactive dashboards, contrasting it favorably with other tools like Blender due to its simplicity and accessibility. They detail the branding work done for Hermetica, a FinTech company, where they established a visual identity based on macro (coin appearance), meso (rotation sequences), and micro (data visualization) elements to convey trust and transparency. Arthur highlights that Spline allows for real-time rendering and easy iteration, which speeds up feedback loops with clients, as evidenced by the direct commenting feature shown in the software interface (08:36). The presenters also show examples of other projects, such as animations for Cashbox and Perplexity AI, demonstrating the tool's flexibility across different visual styles, from dark, metallic crypto themes to bright, abstract shapes. The efficiency gained allows them to maintain creative momentum and deliver polished, high-quality results quickly. ### Introduction & Background - Dmitry Lepisov founded LepisovBranding 20 years ago as a generalist designer; Arthur Skripnik joined as lead designer (00:04-00:09) - The agency focuses on boosting brand recognition through aesthetic design, featuring work on platforms like Dribbble and Spline (00:09). ### Spline Workflow Integration - Dmitry has used Spline for two years, finding it easy to work with, especially for creating animated banners, logos, and UI elements (00:15, 01:51) - The tool allows for rapid iteration, exemplified by creating the Hermetica project elements (02:00-02:04). ### Hermetica Branding Project - The visual concept for Hermetica involved creating distinct macro (coin), meso (rotations), and micro (waveform data) assets to ensure trust and transparency (02:40-02:44) - The team received positive feedback on the modern design approach (06:33). ### Efficiency & Collaboration - Spline's collaborative features enable quick feedback, as demonstrated by comments left directly in the design file (08:36) - The speed of iteration allows them to maintain creative momentum (09:04). ### Showcase of Work - Examples include 3D logo animations for Cashbox (00:15), Perplexity AI (00:20), and LevelUp (00:22), showcasing diverse applications of Spline's capabilities. ![Screenshot at 00:00: Title card showing the partnership between Spline and LepisovBranding.](https://ss.rapidrecap.app/screens/3x-4tdA4Dqs/00-00-00.jpg) ![Screenshot at 00:04: Dmitry Lepisov \(Founder\) and Arthur Skripnik \(Co-Creative Director\) introducing themselves.](https://ss.rapidrecap.app/screens/3x-4tdA4Dqs/00-00-04.jpg) ![Screenshot at 00:08: A snapshot of the LepisovBranding website showcasing various projects and services.](https://ss.rapidrecap.app/screens/3x-4tdA4Dqs/00-00-08.jpg) ![Screenshot at 02:40: Diagram illustrating the Macro, Meso, and Micro levels of design complexity applied to the Hermetica coin/data visualization.](https://ss.rapidrecap.app/screens/3x-4tdA4Dqs/00-02-40.jpg) ![Screenshot at 03:44: The Spline performance metrics window showing an export size of 8.99 kB and a Loading Time Score of 99/100.](https://ss.rapidrecap.app/screens/3x-4tdA4Dqs/00-03-44.jpg)