Meet the artists behind Figma's international billboard campaign

Quick Overview

The video features several international artists—Nolan Perkins (New York), Marisa Chentakul (New York), Anatole Ayadi (Paris), Ayaneshu (Singapore), Michael Alexander (Singapore), Miwa Kuramitsu (Tokyo), and Sho Kuwahara (Tokyo)—showcasing how they used Figma and Figma Make to create unique, interactive, or large-scale digital art pieces displayed on major international billboards.

Key Points: Nolan Perkins created an interactive animation in Figma that could be controlled via the Times Square billboard, demonstrating dynamic, real-time interaction. Marisa Chentakul transformed a video clip of herself eating pizza into a large-scale, pixelated emoji art display on the Times Square billboard. Anatole Ayadi designed a vertical illustration of stairs that matched the building's architecture and used layers and textures, which was displayed on the Citadium screen in Paris. Ayaneshu created a prototype that simulated the weather by growing flowers based on user interaction, simplifying complex data visualization. Michael Alexander, a pixel artist, designed a character generator displayed on the Singapore billboard, emphasizing the ease of using Figma Make for complex tasks. Miwa Kuramitsu and Sho Kuwahara from Tokyo created animations, with Kuramitsu using Figma Draw and prototyping features to create a 15-second animated video based on the theme of an 'autumn walk' in Shibuya. The artists universally expressed excitement and honor over seeing their digital creations displayed publicly on massive, real-world screens across New York, Paris, Singapore, and Tokyo.

Context: This video documents a global campaign where artists from different international locations—New York City, Paris, Singapore, and Tokyo—used Figma, particularly leveraging Figma Make's capabilities for large-scale and interactive digital art installations on prominent urban billboards. The featured creators discussed their specific artistic concepts, the tools within Figma they employed (like Figma Draw, prototyping, variants, and variables), and their emotional reactions to seeing their work displayed publicly in iconic locations like Times Square and Shibuya Crossing.