# Meet the artists behind Figma's international billboard campaign Source: https://www.youtube.com/watch?v=3fTN83QSHt8 Recap page: https://rapidrecap.app/video/3fTN83QSHt8 Generated: 2025-12-18T16:05:54.654+00:00 --- ## Quick Overview The video features several international artists—Nolan Perkins (New York), Marisa Chentakul (New York), Anatole Ayadi (Paris), Ayaneshu (Singapore), Michael Alexander (Singapore), Miwa Kuramitsu (Tokyo), and Sho Kuwahara (Tokyo)—showcasing how they used Figma and Figma Make to create unique, interactive, or large-scale digital art pieces displayed on major international billboards. **Key Points:** - Nolan Perkins created an interactive animation in Figma that could be controlled via the Times Square billboard, demonstrating dynamic, real-time interaction. - Marisa Chentakul transformed a video clip of herself eating pizza into a large-scale, pixelated emoji art display on the Times Square billboard. - Anatole Ayadi designed a vertical illustration of stairs that matched the building's architecture and used layers and textures, which was displayed on the Citadium screen in Paris. - Ayaneshu created a prototype that simulated the weather by growing flowers based on user interaction, simplifying complex data visualization. - Michael Alexander, a pixel artist, designed a character generator displayed on the Singapore billboard, emphasizing the ease of using Figma Make for complex tasks. - Miwa Kuramitsu and Sho Kuwahara from Tokyo created animations, with Kuramitsu using Figma Draw and prototyping features to create a 15-second animated video based on the theme of an 'autumn walk' in Shibuya. - The artists universally expressed excitement and honor over seeing their digital creations displayed publicly on massive, real-world screens across New York, Paris, Singapore, and Tokyo. ![Screenshot at 00:01: Nolan Perkins, identified as a designer and animator from New York, introduces himself in Times Square while the background billboard displays an early abstract animation, setting the stage for the international billboard showcase.](https://ss.rapidrecap.app/screens/3fTN83QSHt8/00-00-01.png) **Context:** This video documents a global campaign where artists from different international locations—New York City, Paris, Singapore, and Tokyo—used Figma, particularly leveraging Figma Make's capabilities for large-scale and interactive digital art installations on prominent urban billboards. The featured creators discussed their specific artistic concepts, the tools within Figma they employed (like Figma Draw, prototyping, variants, and variables), and their emotional reactions to seeing their work displayed publicly in iconic locations like Times Square and Shibuya Crossing. ## Detailed Analysis The video showcases five artists from four cities (New York, Paris, Singapore, Tokyo) who participated in a Figma billboard campaign, demonstrating how they utilized Figma tools to create massive digital displays. Nolan Perkins in New York created an interactive piece on the Times Square billboard, allowing real-time input manipulation. Marisa Chentakul also in New York, used video input to generate pixelated emoji art on a large screen. In Paris, Anatole Ayadi designed a vertical illustration of stairs that perfectly matched the building's structure, utilizing layers and textures. Ayaneshu in Singapore designed a timer that grew flowers based on user focus input, simplifying weather visualization. Michael Alexander, also in Singapore, created a character generator displayed on the One Ten Square tower, praising the ease of using Figma Make. Miwa Kuramitsu and Sho Kuwahara from Tokyo contributed work, with Kuramitsu using Figma Draw and advanced prototyping features to animate a 15-second piece themed around an 'autumn walk' in Shibuya. Kuwahara noted that his concept was inspired by Shibuya's role in attracting global visitors, even using fallen leaves as inspiration. All creators expressed deep gratitude and excitement over seeing their work, often created without coding or relying solely on Figma, realized on such huge public displays, calling the experience rewarding and moving. ### New York Showcase (Nolan Perkins & Marisa Chentakul) - Nolan Perkins created an interactive element on the Times Square screen, while Marisa Chentakul transformed a video of herself eating pizza into pixelated emoji art on the billboard. ### Paris Showcase (Anatole Ayadi) - Anatole Ayadi designed a vertical illustration of stairs for the Citadium screen, incorporating layers and textures to match the building's architecture. ### Singapore Showcase (Ayaneshu & Michael Alexander) - Ayaneshu built an interactive weather visualizer that grew flowers based on user input, and Michael Alexander created a character generator using Figma Make, emphasizing the tool's accessibility. ### Tokyo Showcase (Sho Kuwahara & Miwa Kuramitsu) - Sho Kuwahara's concept focused on Shibuya attracting global visitors, inspired by fallen leaves; he created the final piece entirely within Figma. Miwa Kuramitsu used Figma Draw and advanced prototyping to animate a 15-second video themed 'an autumn walk.' ### Creator Reflections - Artists highlighted the rewarding nature of seeing their work at scale, noting that Figma tools expanded their original ideas significantly and that the process felt like a positive chemical reaction between input and creation. ![Screenshot at 00:12: The Times Square billboard displaying an abstract, colorful animation, signifying the start of the global digital art showcase.](https://ss.rapidrecap.app/screens/3fTN83QSHt8/00-00-12.png) ![Screenshot at 00:56: The Shibuya Crossing billboard showing a complex, colorful grid of small icons and graphics, representing the intricate digital art created by the participating artists.](https://ss.rapidrecap.app/screens/3fTN83QSHt8/00-00-56.png) ![Screenshot at 03:06: Justine in Paris holding a small card, standing outside the Citadium building where her large-scale illustration was displayed.](https://ss.rapidrecap.app/screens/3fTN83QSHt8/00-03-06.png) ![Screenshot at 04:33: Mercedes Affleck standing at night in front of the Singapore tower displaying a vibrant, colorful grid of icons, showcasing the nighttime execution.](https://ss.rapidrecap.app/screens/3fTN83QSHt8/00-04-33.png) ![Screenshot at 07:40: Sho Kuwahara in Shibuya, Tokyo, standing in the busy crossing area before the video transitions to the nighttime display of his work.](https://ss.rapidrecap.app/screens/3fTN83QSHt8/00-07-40.png)