# The Entreprenuerial Audacity to Begin | Dr. Maggie Kigozi | TEDxMakerere University Business School Source: https://www.youtube.com/watch?v=yToPM0QeNBs Recap page: https://rapidrecap.app/video/yToPM0QeNBs Generated: 2026-02-25T20:04:40.501+00:00 --- ## Quick Overview Dr. Maggie Kigozi advocates for audacious action in business and life, emphasizing the generational gift of audacity that involves beginning boldly, learning loudly through experience and humility, and leading with impact, citing her own journey from being told she could not be a director to leading the Uganda Manufacturers Association (UMA) board and growing her family's business, Crown Beverages Limited (now SBCK), from producing 5 million crates annually to 100 million crates. **Key Points:** - Audacity is described as a generational gift that builds confidence, opportunity, and wealth across generations. - The first step of audacity is "The Audacity to BEGIN," encapsulated by the mantra, "Let me sit in the office and learn. I'll work it out." - The second step is "The Audacity to 'LEARN LOUDLY,'" which involves seeking knowledge through evening classes, on-the-job lessons, and maintaining humility. - Dr. Kigozi faced resistance when she wanted to be Chairman of Crown Beverages Limited (now SBCK), but she insisted, "I am here and I'm going to work." - She recounted her company, Crown Beverages, growing from producing 5 million crates annually when she started to 100 million crates, while also taking on leadership roles like the UMA Board and UIA Executive Director. - The third step is "The Audacity to LEAD," exemplified by her progression from the UMA Board to UIA Executive Director. - The final stage is "Building a LEGACY of Audacity," demonstrated by her family's ventures like Zuri Model Farm, real estate, and Zuri Palm, producing 100M crates. ![Screenshot at 00:04: The opening graphics sequence emphasizes key attributes required for founders: "WHERE FOUNDERS TAKE FORM WITH VISION WITH HEART WITH BOLDNESS WITH CURIOSITY WITH IMPACT!"](https://ss.rapidrecap.app/screens/yToPM0QeNBs/00-00-04.jpg) **Context:** This TEDx talk, delivered by Dr. Maggie Kigozi at the TEDxMakerere University Business School event, focuses on the power of having audacity—defined as fearless daring or aggressive boldness—as a trait that should be cultivated and passed down through generations to drive success in business and leadership. Dr. Kigozi shares personal anecdotes about overcoming skepticism regarding her capabilities in business and leadership roles, particularly within her family's beverage company, Crown Beverages Limited (SBCK), and in national industry associations. ## Detailed Analysis Dr. Maggie Kigozi opens her talk by establishing that audacity is a generational gift essential for success, contrasting those who see things as they are and ask 'why' with those who dream of what never was and ask 'why not,' quoting George Bernard Shaw. She outlines a three-step process for cultivating this audacity: Begin, Learn Loudly, and Lead. For 'The Audacity to BEGIN,' she emphasizes overcoming initial reluctance with the mantra, "Let me sit in the office and learn. I'll work it out." She recounts her own experience joining her family's business, Crown Beverages Limited (which she later renamed SBCK), despite others' doubts about her qualifications in marketing, public relations, and finance, noting that she had to fight to get the role of Chairman. For 'Learn Loudly,' she stresses continuous learning through evening classes, on-the-job lessons, and humility, even after achieving a doctorate. Her 'Audacity to LEAD' is shown through her progression from the UMA (Uganda Manufacturers Association) Board to becoming the Executive Director of UIA (Uganda Investment Authority). Finally, she discusses 'Building a LEGACY of Audacity,' highlighting the massive growth of Crown Beverages from 5 million crates to 100 million crates annually, alongside other ventures like Zuri Model Farm and real estate, proving that the audacity to try new things leads to tangible results, like her children pursuing careers in medicine and music despite her father's initial wish for her to be a doctor. ### Introduction of Audacity - Audacity is a generational gift - Audacity builds generational confidence, opportunity and wealth - People either ask 'why' or 'why not' (George Bernard Shaw quote) ### The Audacity to BEGIN - Demonstrated by her early request to work in the office and learn, despite lacking formal business training (finance, marketing, PR) initially - She insisted on becoming Chairman of Crown Beverages despite pushback. ### The Audacity to 'LEARN LOUDLY' - Involves evening classes, on-the-job lessons, and humility - She pursued an MBA in Australia and learned from every manager, including her secretary. ### The Audacity to LEAD - Shown by her leadership roles, moving from the UMA Board to UIA Executive Director. ### Building a LEGACY of Audacity - Crown Beverages grew from 5 million crates to 100 million crates - They also established Zuri Model Farm and real estate ventures - Her children are pursuing their passions (doctor and musician). ![Screenshot at 00:08: The closing title card of the introduction sequence listing the core tenets: "WITH RESILIENCE WITH IDEAS MOVING WORLDS WITH AUDACITY!"](https://ss.rapidrecap.app/screens/yToPM0QeNBs/00-00-08.jpg) ![Screenshot at 00:11: The event sponsors and organizers are displayed, including TEDx Makerere University Business School and Turkish Airlines as the presenter.](https://ss.rapidrecap.app/screens/yToPM0QeNBs/00-00-11.jpg) ![Screenshot at 02:34: The first key concept slide appears: "The Audacity to BEGIN" with the supporting quote, "Let me sit in the office and learn. I'll work it out."](https://ss.rapidrecap.app/screens/yToPM0QeNBs/00-02-34.jpg) ![Screenshot at 03:26: The second key concept slide appears: "The Audacity to 'LEARN LOUDLY'" supported by "Evening classes, on-the-job lessons, humility."](https://ss.rapidrecap.app/screens/yToPM0QeNBs/00-03-26.jpg) ![Screenshot at 05:03: The third and fourth key concept slides are shown sequentially, detailing "The Audacity to LEAD" and "Building a LEGACY of Audacity."](https://ss.rapidrecap.app/screens/yToPM0QeNBs/00-05-03.jpg)