Noah Kagan Reacts to the BIGGEST AppSumo Black Friday Deals of 2025

Quick Overview

Noah Kagan reveals his top picks from the AppSumo Black Friday deals running from November 17th to December 2nd, highlighting tools like Subscriber (for YouTube content creation) and Meetn (for virtual meetings) and then demonstrates how to use NeuronWriter to analyze competitors and generate SEO-optimized content shells for a chosen topic.

Key Points: The AppSumo Black Friday sale runs from November 17th to December 2nd, featuring 27 of the best deals of the year. Kagan highly recommends the tool 'Subscriber' for generating viral YouTube scripts and outlines, noting its ability to structure content using the WHY-WHAT-HOW framework. He praises 'Meetn' as a slick alternative to Zoom for hosting meetings and webinars, noting its one-time fee deal is amazing. Kagan demonstrates using NeuronWriter, an AI content partner, by inputting 'AI software' and 'software deals' to analyze top competitors for SEO ranking. NeuronWriter shows competitor metrics like Content Score and Authority, allowing users to see who ranks for specific keywords. After analyzing competitors, the tool creates a content shell in the editor, providing necessary terms and outlines to ensure SEO optimization. Kagan founded AppSumo in 2010, 15 years prior to the video, and started creating content for it when he had hair.

Context: Noah Kagan, the founder of AppSumo, presents his favorite deals from the company's annual Black Friday sale, which takes place between November 17th and December 2nd. The video transitions from personal reflections on starting AppSumo in 2010 to showcasing specific software deals available during the promotion, focusing heavily on tools that aid content creation and online business operations, such as AI scripting tools and meeting platforms. A significant portion of the video is dedicated to demonstrating the features of NeuronWriter, an AI SEO content optimization tool.

Detailed Analysis

Noah Kagan kicks off by mentioning he started AppSumo in 2010, 15 years ago, and that the current Black Friday sale (Nov 17 - Dec 2) features 27 of the best deals of the year. He shares his top picks, starting with 'Subscriber,' an AI tool that writes viral YouTube scripts, noting it helps structure content using the WHY-WHAT-HOW framework, including specific sections like 'The Hook & The Dismissal' and 'The Network Multiplier.' Next, he highlights 'Meetn,' a meeting platform that serves as a great alternative to Zoom, which his sales team uses for hosting meetings and recording webinars, praising its smooth performance and one-time fee deal. Finally, he focuses on NeuronWriter, an AI content writing partner he calls the gold standard in the AI world. He demonstrates using NeuronWriter by inputting search queries like 'AI software' and 'software deals' for his domain (appsumo.com) to analyze competitors. The tool displays metrics like Content Score and Authority for top-ranking pages. Once a competitor is selected, NeuronWriter opens the Content Editor, pre-populating it with essential terms and outlines derived from the top-ranking content to help the user create an SEO-optimized article shell, which can then be edited or regenerated.