# How AI Is Changing The Ad Creation Across Platforms - Apoorva Govind - CEO of Bestever.ai Source: https://www.youtube.com/watch?v=x7QiYyEXlt8 Recap page: https://rapidrecap.app/video/x7QiYyEXlt8 Generated: 2025-07-17T04:02:24.457+00:00 --- ## Quick Overview Apoorva Govind, CEO of Bestever.ai, discusses how her company leverages AI to revolutionize ad creation and analysis across multiple platforms, enabling businesses to generate data-driven ad creatives, analyze competitor performance, and gain instant insights to optimize campaigns, ultimately streamlining the advertising workflow and driving conversion. **Key Points:** - Bestever.ai, founded by Apoorva Govind, uses AI to help businesses create and analyze ad campaigns, including generating creative content, images, and text, and performing analytics. - The inspiration for Bestever.ai came from Apoorva's experience at Uber, where small changes in ad creatives significantly impacted conversion rates, highlighting the need for measurable ad performance. - Bestever.ai's platform offers AI ad analysis, data-driven creative generation, and competitor ad analysis at scale, integrating with platforms like Meta, Google, LinkedIn, and TikTok. - The target audience includes agencies, growth marketers, D2C brands with small teams, and large enterprises seeking efficiency in creative production, even if conversion isn't their primary metric. - A surprising use case emerged where a large Australian client uses Bestever.ai as a sales tool to quickly generate production-ready ad creatives for pitches, saving significant time and cost on offshore designers. - Bestever.ai aims to provide users with all supported AI models, allowing them to choose the best fit for their creative needs, and is continuously evolving with new LLM releases. - The platform automates the analysis of ad performance across platforms, identifying effective hooks and visual elements, and then uses these insights to generate new, optimized ad variants. ![Screenshot at 1:38: Bestever.ai website showing customer testimonials and the platform's core offering as an AI Ad Generator](https://ss.rapidrecap.app/screens/x7QiYyEXlt8/00-01-38.png) **Context:** Apoorva Govind, CEO of Bestever.ai, joins the SVIC podcast to discuss her entrepreneurial journey and the innovative AI solutions her company provides for the advertising industry. With a background that includes internships at NVIDIA and roles at Apple and Uber Eats, Govind brings a wealth of experience in tech and product development. Bestever.ai focuses on leveraging large language models (LLMs) and other AI technologies to streamline and optimize the ad creation and analysis process for various businesses. ## Detailed Analysis Apoorva Govind, CEO of Bestever.ai, details the evolution and capabilities of her AI-powered ad generation and analysis platform. Inspired by her experience at Uber, where even minor creative adjustments significantly impacted conversion, Govind recognized the need for a tool that could measure and optimize ad performance. Bestever.ai emerged from this vision, initially leveraging GPT-3 even before its widespread adoption, to automate the creation of ad creatives, including images and text, and provide comprehensive analytics across multiple platforms like Facebook, Instagram, YouTube, and Meta. The platform's core functionality involves connecting ad accounts, tagging and analyzing existing ads to understand what drives performance, and then scaling data-driven ad variants. Bestever.ai serves a diverse clientele, from growth marketers and agencies seeking efficiency gains to D2C brands with lean teams, and notably, large enterprises that prioritize rapid creative production over immediate conversion metrics. A unique and unexpected application of Bestever.ai has been its use as a sales tool by an Australian print business, enabling them to quickly generate high-quality ad mock-ups for clients, drastically reducing the need for extensive human design teams. Govind emphasizes the company's agile approach to integrating new LLM releases, viewing each update as an opportunity to enhance the product. The platform aims to act as an "AI Ad Data Analyst," allowing users to query their ad performance and generate new creatives based on data-backed insights, moving beyond manual tagging and analysis. While challenges remain, particularly with image models and integrating brand-specific requirements, Bestever.ai is committed to continuously improving its ability to generate realistic and effective ad content, including video, by leveraging cross-platform insights and automating complex analytical tasks that traditionally require full-time human effort. ### Bestever.ai Genesis - Inspired by Uber's focus on conversion metrics - Realized need for automated ad creation and analysis - Started before widespread GPT-3 awareness - Raised funding to build the platform ### Product Capabilities - Analyzes winning ads frame-by-frame - Generates video ads based on real performance data - Tracks competitor performance - Creates on-brand variations - Connects to Meta, Google, LinkedIn, TikTok ad accounts ### Workflow & Features - Connects ad accounts for data pulling - Tags and analyzes ads to identify effective elements - Scales data-driven ad variants for better ROAS - Functions as an AI Ad Data Analyst for performance queries - Automates creative tagging and analysis ### Target Audience - Agencies and growth marketers seeking efficiency - D2C brands with small teams - Enterprises needing high-volume creative production - Businesses prioritizing production readiness over direct conversion ### Unexpected Use Cases - Used as a sales tool by an Australian print business - Generates production-ready ad creatives for client pitches - Reduces reliance on large offshore design teams - Drives new business by showcasing immediate creative possibilities ### AI Model Integration - Constantly evolves with new LLM releases - Exposes all supported models to users for choice - Aims to leverage insights from competitor data and market trends - Focuses on automating human-intensive analysis tasks ### Challenges & Future - Image models struggle with text overlays and realism - Video models are better but expensive - Difficulty in taking image/video references for brand consistency - Balancing building new features vs. refining existing ones based on ROI ![Screenshot at 1:28: Bestever.ai landing page promoting "The AI Ad Generator" for Facebook, Instagram, YouTube, and Meta](https://ss.rapidrecap.app/screens/x7QiYyEXlt8/00-01-28.png) ![Screenshot at 1:50: Bestever.ai website section detailing "AI Ad Analysis", "Data-Driven AI Creative Generator", and "Competitor Ad Analysis at Scale"](https://ss.rapidrecap.app/screens/x7QiYyEXlt8/00-01-50.png) ![Screenshot at 1:58: Bestever.ai dashboard showing ROAS graph with negative performance indicators like "High CPC!", "Low Engagement!", "Winner stopped converting!", "Campaign performance declining!", "Ad Fatigue Detected!"](https://ss.rapidrecap.app/screens/x7QiYyEXlt8/00-01-58.png) ![Screenshot at 2:12: Bestever.ai workflow diagram: "1. Connect Your Ads Accounts", "2. We Tag + Analyze your Ads", "3. Scale Data-Driven Ad Variants"](https://ss.rapidrecap.app/screens/x7QiYyEXlt8/00-02-12.png) ![Screenshot at 7:15: Bestever.ai Home dashboard with "Discover" (Build Reports, Ask Data Analyst, Ask Creative Analyst, Analyze Competitors) and "Make" (Brand Ads, Ads from Scratch, Ads from Inspiration, Ads from Reports) options](https://ss.rapidrecap.app/screens/x7QiYyEXlt8/00-07-15.png)