# I made $100k+ IN 4 DAYS (My Strategy That Made People Call Me A SCAMMER)

Source: https://www.youtube.com/watch?v=wr9EpyrWEcc
Recap page: https://rapidrecap.app/video/wr9EpyrWEcc
Generated: 2025-12-02T19:36:14.109+00:00

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## Quick Overview

The creator generated over $100,000 in revenue across multiple businesses during the four-day Black Friday window (excluding one e-commerce brand), achieving mid-six-figure results by heavily leveraging email marketing broadcasts, including sending approximately 20 emails over that period, which led to some subscriber complaints about perceived spamming.

**Key Points:**
- Total revenue across businesses for the four-day Black Friday period (excluding one e-commerce brand) reached the mid-six-figure range, slightly exceeding $100,000.
- The revenue breakdown for a specific episode (Dec 2 EP 702) showed a total of $101,639.63, with $3,884 coming from Indexsy Gross Revenue and $1,700 from Localrank Gross Revenue.
- The creator sent roughly 20 emails between Thursday and Sunday during the Black Friday period, although they deleted several of the later emails due to excessive sending.
- The email broadcast dashboard showed that some emails had high engagement, such as one with 18.8K recipients achieving a 34.2% open rate and a 2.35% click rate.
- The creator subsequently checked the subscriber list and removed 'complained' and 'unsubscribed' lists, noting one subscriber who complained about the high email volume.
- The creator mentioned that the revenue from their own products (excluding the e-commerce brand) was around $100K over the last four days, which is considered an 'absolute banger' performance.
- The creator concluded by thanking the audience for supporting them through the process and wishing them a great rest of the week.

![Screenshot at 00:04: The creator announces the final numbers for Black Friday, stating they made about $100k across all businesses over the last four days, excluding their e-commerce brand.](https://ss.rapidrecap.app/screens/wr9EpyrWEcc/00-00-04.png)

**Context:** The video serves as a public revenue report following a major sales event, specifically Black Friday. The creator, who appears to run multiple online businesses (including Localrank, Indexsy, and others listed on TrustMRR), shares the financial outcomes achieved during the four-day holiday sales period. The creator uses this update to thank their audience, detail their aggressive email marketing strategy during the sales, and show the raw data from their email broadcast platform, Kit.

## Detailed Analysis

The creator shares the results of their four-day Black Friday promotion, announcing over $100,000 in revenue generated across their businesses, excluding one specific e-commerce brand. They show a detailed breakdown from a Notion page for Episode 702, where the total revenue for that period was $101,639.63, with significant contributions from Indexsy Gross Revenue ($3,884) and Localrank Gross Revenue ($1,700). The creator attributes this success heavily to email marketing, showing their 'Kit' broadcast dashboard where they sent approximately 20 emails between Thursday and Sunday. They note that while some emails performed well, the high volume (around 20 emails) led to some viewer complaints, with people calling them a scammer or complaining about unsubscribing, which prompted the creator to clean up their 'complained' and 'unsubscribed' lists by deleting those subscribers. The creator also briefly looks at the TrustMRR database, comparing their performance to other startups, noting that while some of their own business metrics might look 'soft' compared to the very top performers, the overall result was still excellent, especially considering the aggressive email sending during the holiday period.

### Black Friday Revenue Recap

- Over $100k generated in 4 days across businesses (excluding one e-com brand)
- Total revenue breakdown showed $101,639.63 for EP 702 alone
- Other revenue streams included $3,884 from Indexsy and $1,700 from Localrank

### Email Marketing Strategy

- Sent approximately 20 emails between Thursday and Sunday
- Showed the Kit Broadcast dashboard with various performance metrics (e.g., one email hit 34.2% open rate)
- Acknowledged deleting several later emails due to high volume.

### Subscriber Management

- Checked subscriber lists (Confirmed, Unconfirmed, Cancelled, Complained, Bounced, Blocked, Cold)
- Found and removed subscribers who complained about the aggressive sending schedule
- Noted that complaints occurred, but the strategy was effective overall.

### Market Context Check

- Briefly reviewed the TrustMRR leaderboard to benchmark performance
- Noted that while some of their own metrics were 'soft' compared to the top performers, the overall result was still a 'record year' for them.

![Screenshot at 00:04: The creator announces the final numbers for Black Friday, stating they made about $100k across all businesses over the last four days, excluding their e-commerce brand.](https://ss.rapidrecap.app/screens/wr9EpyrWEcc/00-00-04.png)
![Screenshot at 01:30: The creator takes a scoop of what appears to be creatine supplement powder directly from the container.](https://ss.rapidrecap.app/screens/wr9EpyrWEcc/00-01-30.png)
![Screenshot at 02:03: A screen capture of the creator's Notion page detailing the revenue breakdown for 'Dec 2 EP 702 \(We Just Made $100,000 in 4 Days... All Thanks to You!\)', showing total revenue of $101,639.63.](https://ss.rapidrecap.app/screens/wr9EpyrWEcc/00-02-03.png)
![Screenshot at 04:58: The creator displays the Kit email marketing dashboard, showing a list of recent broadcasts with metrics like recipients, open rate, and click rate.](https://ss.rapidrecap.app/screens/wr9EpyrWEcc/00-04-58.png)
![Screenshot at 06:45: The creator navigates the subscriber management screen within their email platform, showing a list of 'Cancelled Subscribers' and demonstrating how to filter the list.](https://ss.rapidrecap.app/screens/wr9EpyrWEcc/00-06-45.png)
