Framer Update: Ticker Effect

Quick Overview

Framer introduced the new Ticker effect, which allows designers to create infinitely repeating, smoothly animated horizontal content strips sourced directly from the Framer CMS, offering full compatibility with existing effects, stacks, and breakpoints for highly responsive design.

Key Points: The new Framer Ticker effect enables infinitely repeating, continuous animation of content sourced from the Framer CMS. The animation speed is customizable, demonstrated by setting the hover speed to 60% and the non-hover speed to 0% for a paused state on hover. The Ticker effect is fully compatible with existing Framer effects, like the hover effect, which slows down the animation upon mouse-over. The component supports drag interactions, allowing users to manually drag the content strip for immediate feedback. The design seamlessly adapts across different breakpoints (Desktop, Tablet, Phone) using fixed width for items, ensuring responsive behavior. The new Ticker rebuilds the previous Ticker functionality but integrates it with Framer's modern features, including CMS sourcing and breakpoint customization. The height of the items within the Ticker defaults to 'Auto' but can be manually set, as demonstrated by changing the height to 250px.

Context: This video serves as a feature announcement and brief tutorial demonstrating the newly released 'Ticker Effect' within the Framer design and prototyping tool. The presenter, Benjamin, showcases how this updated component integrates with Framer's Content Management System (CMS) and responsive design features, contrasting it with older implementations to highlight improvements in animation control and adaptability.

Detailed Analysis

Benjamin introduces the new Ticker effect in Framer, emphasizing that it is now a component that works directly with the Framer CMS, unlike previous iterations. He first demonstrates the effect using a collection list containing several project posters of varying heights, showing how the Ticker provides an infinitely repeating, continuous animation. Key properties like 'Speed' (set to 100% initially, then slowed to 60% on hover) and 'Direction' are adjustable. The presenter highlights that the effect is compatible with existing Framer effects, such as the hover animation that slows the ticker down. Furthermore, the component supports being 'Draggable,' allowing users to intuitively drag the content strip. A major advantage is its responsiveness; the design maintains its layout across Desktop (1280px), Tablet (1024px), and Phone breakpoints, with items retaining a fixed width but auto-sizing height, although height can be manually set to 250px. The video concludes by showing that the new Ticker is a complete rebuild, offering improved performance, accessibility, and new drag interactions, making it highly customizable for landing pages and portfolios.