How to Use Kit Content Snippets to Save Time on Every Email You Send

Quick Overview

Kit's Content Snippets feature allows users to create reusable content blocks and inline variables, which can be saved once and instantly dropped into any broadcast or sequence email, ensuring consistency and saving significant time on edits across multiple communications.

Key Points: Content Snippets come in two types: Blocks (full formatted content) and Inline (variables added directly into text). Block snippets are created by navigating to Send > Snippets, clicking 'New Snippet', selecting 'Blocks', and designing the content using the block editor. Inline snippets function as variables, allowing personalization like subscriber first names or conditional logic using Liquid shortcodes (e.g., {{ subscriber.firstname }}). Once created, any update to a saved snippet is immediately reflected in all future emails (broadcasts and sequences) where it is used. Users can manage snippets by sorting them by 'Last updated' or 'Title', and they can 'Archive' or 'Duplicate' existing snippets for easy setup. The video demonstrates creating a block snippet with a two-column layout and an inline snippet using personalization shortcodes.

Context: The video features Sarina Wallace, Social Media Manager at Kit, demonstrating the Content Snippets feature within the Kit platform. This feature is designed to help content creators streamline their email marketing by saving frequently used content elements, such as promotional blocks, standard greetings, or personalization fields, for easy reuse across various email campaigns, including broadcasts and automated sequences.

Detailed Analysis

Kit's Content Snippets feature offers two primary ways to save reusable content for emails: Blocks and Inline snippets. Block snippets utilize the full block editor, allowing users to save complex, formatted content like promotional announcements (e.g., 'March 2026 Promo' example shown), complete with columns, images, and buttons. To create one, the user navigates to the 'Send' tab, selects 'Snippets', clicks 'New snippet', and chooses 'Blocks'. Inline snippets, conversely, function like variables, allowing for dynamic text insertion via Liquid shortcodes such as {{ subscriber.firstname }} for personalization, or conditional logic like 'If/Else'. The key benefit demonstrated is that editing a saved snippet instantly updates that content across every broadcast or sequence email where it is currently used, saving substantial time on repetitive tasks like updating dates or pricing. The interface allows sorting snippets by last updated time or title, and users can archive or duplicate existing snippets instead of starting from scratch. The video shows a block snippet being built with a two-column layout and an inline snippet being created using the 'First name' personalization shortcode, illustrating how both types can be integrated into emails for efficiency.