From His Parents’ Backyard To A $660K/Year Food Truck Business

Quick Overview

Fatboy Fried Rice achieved a revenue of $650,000 in 2025, driven primarily by their food trucks (80% of revenue), and they started their business by selling food out of a backyard for just $250 in startup costs.

Key Points: Fatboy Fried Rice projects $650,000 in revenue for 2025, with food trucks accounting for 80% of that income. The business began by selling food out of the owners' parents' backyard with only $250 in startup costs. The owners initially sourced supplies from local meat markets before transitioning to Restaurant Depot for better pricing on bulk items like meat and rice. The current food cost for their popular Cheeseburger Fried Rice dish is estimated to be $6 - $7 per order, selling for $22 - $23 per order. The owners have expanded to four food trucks and one brick-and-mortar location (Lee's Carroll's Meat Shop, which they now operate/supply) to maintain consistent food quality. Their success is attributed to consistency, leveraging social media heavily, and maintaining strong relationships with suppliers like Restaurant Depot. The owners aim to achieve $1,800 in revenue during a five-hour challenge on the day of filming.

Context: This video features an interview with the owners of Fatboy Fried Rice, a successful Asian fusion food truck business based in Jacksonville, Florida. The interview covers their humble beginnings selling food from a backyard setup, their growth strategy which included expanding to four food trucks and a brick-and-mortar meat shop, their sourcing practices, menu highlights, and their revenue projections.

Detailed Analysis

Fatboy Fried Rice projects $650,000 in revenue for 2025, with 80% coming from their four food trucks, 10% from online orders, and 5% each from catering and merchandise. The business started small, selling food from the owner's parents' backyard with only $250 in initial startup costs covering food ($150) and dry goods ($100). They initially sourced ingredients from local meat markets but switched to Restaurant Depot to buy supplies in bulk for better pricing, noting this saves significant money compared to other distributors like Sysco. The owners emphasize consistency in both product quality (using high-quality meats like prime beef short ribs) and operations, even when dealing with multiple trucks and locations. They actively use social media to promote their business. During the filming, they tested their ability to hit a $1,800 sales goal in five hours. The Cheeseburger Fried Rice costs $6-$7 to make and sells for $22-$23 per order, demonstrating strong profit margins. They also run a second food truck concept called 'Silogan by Fatboy,' specializing in Filipino-Hawaiian fusion food. The owners attribute their success to hard work, community relationships, and maintaining high standards across all their operations.