# AI FOR GOOD INTERVIEWS: Bret Kinsella (TELUS) Source: https://www.youtube.com/watch?v=s527sO3kAkM Recap page: https://rapidrecap.app/video/s527sO3kAkM Generated: 2025-12-18T21:03:33.912+00:00 --- ## Quick Overview Bret Kinsella, General Manager of Fuel iX at TELUS, attended the AI for Good Global Summit to discuss how TELUS is embedding humanity into AI development, specifically through their generative AI platform, Fuel iX, which they use internally with over 50,000 employees and externally with many customers worldwide. **Key Points:** - Bret Kinsella is the General Manager of Fuel iX, the generative AI platform used at TELUS. - TELUS is a leading technology company in Canada with large divisions in health and agriculture. - Kinsella attended the summit because TELUS sponsored a workshop called 'Indigenous Intelligence' (00:40), based on work from their data and trust office and reconciliation office. - The goal of the workshop was to work closely with Indigenous communities in Canada to ensure AI models are representative and provide context relevant to the Indigenous experience (1:02, 1:44). - Fuel iX was designed because previous AI capabilities were missing humanity, focusing instead on productivity or automation (2:16, 2:28). - The summit experience was positive for Kinsella, marking his first visit to the AI for Good Summit in Geneva in ten years (2:52). - TELUS prioritizes a 'humanity in the loop' and 'humanity-centered AI' approach (2:05). ![Screenshot at 00:01: Bret Kinsella, General Manager of Fuel iX at TELUS, introduces himself at the AI for Good Global Summit, setting the stage for his discussion on ethical AI implementation.](https://ss.rapidrecap.app/screens/s527sO3kAkM/00-00-01.png) **Context:** Bret Kinsella, General Manager of Fuel iX at TELUS, is interviewed at the AI for Good Global Summit. TELUS is identified as a major Canadian technology company with significant operations in health and agriculture, alongside its core telecom business. Kinsella's discussion centers on TELUS's commitment to ethical AI development, exemplified by their internal generative AI platform, Fuel iX, and their specific focus on incorporating Indigenous perspectives into AI model training. ## Detailed Analysis Bret Kinsella, General Manager of Fuel iX at TELUS, explained his presence at the AI for Good Global Summit was due to TELUS sponsoring a workshop titled 'Indigenous Intelligence'. This initiative stems from the work done by TELUS's data and trust office and reconciliation office to engage more closely with Indigenous communities in Canada. The purpose is to ensure that AI models and capabilities, which often lack information about Indigenous people or present only a third-party perspective, are made more representative and contextually correct regarding the Indigenous experience. Kinsella highlighted that their generative AI platform, Fuel iX, used internally by over 50,000 employees and externally by many customers, was specifically designed to address this gap, as previous AI efforts were missing humanity and focused too heavily on productivity or automation. He noted that the summit aligns with TELUS's core view of maintaining 'humanity in the loop' and promoting 'humanity-centered AI'. The workshop provided an opportunity to discuss tools and techniques used to work closely with Indigenous communities and integrate their feedback to improve AI models, ultimately aiming to augment human capability and effectiveness. ### Introduction and TELUS Context - Bret Kinsella introduced himself as GM of Fuel iX, TELUS's generative AI platform - TELUS is a leading Canadian tech company with divisions in health and agriculture - Fuel iX is used internally by over 50,000 employees and externally by customers globally. ### Reason for Attending Summit - Attending because TELUS sponsored the 'Indigenous Intelligence' workshop (00:40) - Workshop based on work from Data and Trust/Reconciliation offices - Goal was to collaborate with Canadian Indigenous communities. ### AI Philosophy and Fuel iX Design - Previous AI lacked humanity and focused on productivity/automation (2:16) - Fuel iX was designed to put humanity first (2:28) and elevate human capability using AI (2:26) - Focus is on 'humanity-centered AI' (2:06). ### Workshop Outcomes and Goals - Discussed tools/techniques used to work closely with Indigenous communities (3:37) - Aim to make AI more representative of the Indigenous experience (3:43) and learn from community feedback (3:44) - The experience of Indigenous people differs globally, requiring localized context (3:49). ### Summit Experience - This was Kinsella's first time at the AI for Good Summit in 10 years, and he enjoyed being back (2:55). ![Screenshot at 00:01: Bret Kinsella, General Manager of Fuel iX at TELUS, introduces himself at the AI for Good Global Summit.](https://ss.rapidrecap.app/screens/s527sO3kAkM/00-00-01.png) ![Screenshot at 00:37: Kinsella explains his presence at the summit is linked to TELUS sponsoring the 'Indigenous Intelligence' workshop.](https://ss.rapidrecap.app/screens/s527sO3kAkM/00-00-37.png) ![Screenshot at 01:01: Kinsella elaborates on the problem: most AI models lack information about Indigenous people or present only a third-party view.](https://ss.rapidrecap.app/screens/s527sO3kAkM/00-01-01.png) ![Screenshot at 02:00: Kinsella discusses TELUS's commitment to aligning with a 'humanity in the loop' view for AI development.](https://ss.rapidrecap.app/screens/s527sO3kAkM/00-02-00.png) ![Screenshot at 03:53: End screen displaying event details for the AI for Good Global Summit in Geneva, Switzerland, July 8-11, 2025.](https://ss.rapidrecap.app/screens/s527sO3kAkM/00-03-53.png)