# How I Used Reddit to Build a $34K/Month SaaS Source: https://www.youtube.com/watch?v=pvjalHFNM9Q Recap page: https://rapidrecap.app/video/pvjalHFNM9Q Generated: 2026-01-25T18:35:57.527+00:00 --- ## Quick Overview Roman Czerny built his SaaS, Gojiberry, to $30,000 MRR in just six months by leveraging Reddit as the primary acquisition channel, generating over 11 million views through a specific playbook that involved collaborating with ChatGPT, securing initial upvotes quickly, avoiding direct product links, providing proof of his journey (including Y Combinator rejection), and actively engaging with the community. **Key Points:** - Gojiberry achieved $30,000 MRR in six months, growing from $7,895 MRR previously. - The primary acquisition channel utilized was Reddit, which generated over 11.6 million organic views in the last five months with $0 ad spend. - The viral Reddit playbook involves 8 steps, starting with creating a fresh Reddit account using an older email address and warming it up for 7-14 days. - Key steps for posting include collaborating with ChatGPT for content/translation, ensuring the post gets at least 10 upvotes in the first 5-10 minutes, and never linking the SaaS directly to trigger curiosity. - The creator also shared proof of his Y Combinator rejection to build authenticity and actively replied to every comment to drive visibility. - The Gojiberry tech stack for marketing includes Instantly.ai ($800/month) for cold email, Outrank.so ($99/month) for SEO, Gojiberry.ai ($99/month) for LinkedIn outreach, Calendly ($20/month) for booking calls, Framer ($49/month) for landing pages, and ChatGPT/Gemini ($40/month) for content generation. - The creator advocates for sharing progress publicly, even setbacks like rejections, as a valuable marketing strategy. ![Screenshot at 00:01: The video immediately highlights Reddit as the best channel for getting users, featuring the Reddit logo and text overlay stating, "This is by far the best channel to get users on your product."](https://ss.rapidrecap.app/screens/pvjalHFNM9Q/00-00-01.jpg) **Context:** The video features an interview between Pat Walls, founder of Starter Story, and Roman Czerny, co-founder of Gojiberry, an intent-based outreach tool. Roman shares his journey of rapidly scaling his SaaS business, emphasizing the crucial role that organic marketing on Reddit played in achieving significant MRR growth in a short timeframe. The discussion focuses heavily on the specific, calculated strategy Roman employed to make his Reddit posts go viral and drive traffic to his product. ## Detailed Analysis Roman Czerny details how he scaled his SaaS, Gojiberry, to $30,000 MRR in six months primarily through an aggressive, calculated organic marketing strategy centered on Reddit. He achieved over 11.6 million views from Reddit in five months with zero ad spend. The strategy, termed the "Complete Reddit Playbook," consists of eight steps. Step 1 involves creating a fresh Reddit account and warming it up for 7-14 days by engaging naturally. Step 2 is optimizing the profile by adding a profile photo, linking the SaaS in the bio, and hiding the activity feed to maintain anonymity. Step 3 is crucial: never link the SaaS directly in the initial post; instead, use curiosity-triggering language (like sharing a Y Combinator rejection story) to encourage clicks. Step 4 is starting to post only after the 7-14 day warm-up. Step 5 is the marketing phase, which involves using a specific tech stack: Instantly.ai ($800/month) for cold email, Outrank.so ($99/month) for SEO, Gojiberry.ai ($99/month) for LinkedIn outreach, Calendly ($20/month) for bookings, Framer ($49/month) for landing pages, and ChatGPT/Gemini ($40/month) for content generation. Step 6 is changing the angle with every post, for example, linking to a YouTube video or a Twitter post to redirect traffic. Step 7 requires getting at least 10 upvotes in the first 5-10 minutes to signal momentum to the Reddit algorithm. Step 8 mandates replying to every comment to boost engagement, as interactions drive visibility. Roman stresses that this method works even for early-stage founders without proven results, citing his own initial YC rejection experience as proof that transparency builds trust. ### Gojiberry Growth Metrics - MRR grew from $7,895 to $30,000 in six months - 11.6M organic views from Reddit in 5 months - $0 ad spend ### The Reddit Playbook (8 Steps) - 1. Collaborate with ChatGPT - 2. Upvotes in first 5-10 minutes - 3. Don't link SaaS directly (trigger curiosity) - 4. Include proof (e.g., rejection email) - 5. Start marketing after 7-14 days warm-up - 6. With every post, change the angle (redirects) - 7. Get at least 10 upvotes in the first 10 minutes - 8. Reply to every comment (Interactions drive visibility) ### Account Setup/Warming - Create a fresh account for every browser used, sign up with an older email address, and wait 7-14 days before posting. ### Tech Stack Costs - Instantly.ai ($800/mo) for cold email - Outrank.so ($99/mo) for SEO - Gojiberry.ai ($99/mo) for LinkedIn outreach - Calendly ($20/mo) for booking calls - Framer ($49/mo) for landing pages - ChatGPT/Gemini ($40/mo) for content creation. ### Handling Negative Feedback - Show proof (like the YC rejection) to validate stories and block trolls/negative comments to maintain momentum. ![Screenshot at 00:01: Initial claim that Reddit is the best channel for user acquisition, featuring the Reddit logo.](https://ss.rapidrecap.app/screens/pvjalHFNM9Q/00-00-01.jpg) ![Screenshot at 00:07: MRR growth chart showing the trajectory from $7,895 to $30,000 over six months.](https://ss.rapidrecap.app/screens/pvjalHFNM9Q/00-00-07.jpg) ![Screenshot at 00:11: Reach statistics showing 11.6M post views generated organically from Reddit in the past 6 months.](https://ss.rapidrecap.app/screens/pvjalHFNM9Q/00-00-11.jpg) ![Screenshot at 00:47: Visual representation of the 3-step Reddit playbook: Warming up account, optimizing visibility, and completing the playbook.](https://ss.rapidrecap.app/screens/pvjalHFNM9Q/00-00-47.jpg) ![Screenshot at 03:36: Timeline showing key business milestones: 2016 \(Mechanical Engineer\), 2018 \(Affiliate Marketing Success\), 2023 \(Launched Coco AI\), and 2025 \(Acquired Coco AI\).](https://ss.rapidrecap.app/screens/pvjalHFNM9Q/00-03-36.jpg)