Facebook Paid Me $150,628 for Posting 😳 (It Started With $137)

Quick Overview

The creator generated over $150,000 in 2024 from Facebook Reels monetization, starting with an initial payout of $137 in May 2024, by cross-posting content originally successful on Instagram and strategically increasing posting frequency, eventually leading to performance bonuses and high monthly earnings.

Key Points: The creator earned $137 from their first Facebook Reels payout period (May 18 - June 18, 2024). By late 2024, the creator was earning over $150,000 annually from Facebook Reels, with one month (December 2024) yielding payouts totaling $39,177.37 and $30,208.99. The initial success stemmed from cross-posting content that was already performing well on Instagram, starting with one Reel per day. The creator discovered that posting high-performing images/screenshots (like the Temu warehouse fire meme) directly to Facebook Reels, rather than just videos, drove significant reach. After the initial success, the creator increased posting frequency from 1-2 Reels per day to 8-12 times per day, resulting in massive growth and higher payouts. The creator notes that the initial success occurred despite using copyrighted music in early viral posts, which Facebook did not penalize at the time, but later flagged content. The key strategy involved testing content types, realizing that image/screenshot posts performed exceptionally well, and increasing volume dramatically.

Context: The video details the creator's journey monetizing Facebook Reels, which began accidentally after they started cross-posting content from their successful Instagram account to Facebook. The creator initially had no expectation of being paid by Facebook for these posts, believing their primary focus should remain on other online businesses like blogging and YouTube. The video serves as a case study showing the initial small payouts, the subsequent massive growth driven by specific content types (like reposting viral screenshots), and the eventual high earnings achieved through aggressive, consistent posting.