# Inside A Crazy Mutli-Million Dollar Clothing Brand Office Source: https://www.youtube.com/watch?v=noQqxpcD1iw Recap page: https://rapidrecap.app/video/noQqxpcD1iw Generated: 2025-11-26T20:33:27.19+00:00 --- ## Quick Overview The video provides an exclusive tour of the impressive, multi-million dollar office and archive room of the streetwear brand Lifted Research Group (LRG), currently licensed and operated by Damir Drip through Montage Brands, showcasing rare memorabilia like a McLaren 600LT, iconic G-Shock collaboration pieces, and original LRG artwork and apparel. **Key Points:** - Damir Drip, through his company Montage Brands, acquired the licensing rights for the iconic streetwear brand LRG (Lifted Research Group). - The LRG office features a custom-wrapped black and green McLaren 600LT valued at over $300,000. - The office tour highlights rare collectibles, including a fully functional LRG x G-Shock watch and the extremely rare LRG x Nike Mag sneakers, valued around $25,000. - The archive room contains original LRG pieces, including a heavily studded gold jacket worn by founder Jonas, and vintage Wu-Tang Clan merchandise from the 1990s. - The office space includes a creative area with a large collection of design magazines and art books used by founder Jonas for inspiration, a high-end golf simulator (valued at $60,000), and a lounge area with a large mural. - Damir Drip mentions that Travis Scott visited the office a year prior to acquire an LRG x T-Mobile Sidekick 3. - The archive room stores the brand's history, including framed photos from photoshoots and early promotional materials. ![Screenshot at 0:00: The host stands outside the LRG building next to a black and green custom-wrapped McLaren 600LT, setting the stage for the tour of the brand's headquarters.](https://ss.rapidrecap.app/screens/noQqxpcD1iw/00-00-00.png) **Context:** The video features a tour of the headquarters of the iconic streetwear brand Lifted Research Group (LRG), hosted by the current licensee, Damir Drip (Instagram: @damirdrip), who runs the brand under Montage Brands. The tour focuses on the company's current multi-million dollar office setup, showcasing high-value assets, rare collectibles, and the extensive archives that document LRG's history since its founding in 1999 by Jonas and Rob Wright. ## Detailed Analysis The video is an in-depth interview and office tour hosted by Superline, featuring Damir Drip, the current licensee of the historic streetwear brand Lifted Research Group (LRG). The tour begins outside, showcasing Damir Drip's LRG-branded McLaren 600LT, which he states is fully tuned to 1,250 horsepower and valued at over $300,000. Inside the office, they tour the creative space, which features a large, vibrant mural, plush white furniture, and a dedicated golf simulator valued at $60,000. They then enter the LRG Archive Room, characterized by bright green walls and racks of vintage apparel. Damir Drip shows off several highly valuable collectibles, including a pair of Nike Mag 'Back to the Future' sneakers (valued at $25,000) and a green LRG x T-Mobile Sidekick 3, noting that Travis Scott once visited to acquire one. The archive also holds rare, unreleased pieces like a heavily studded gold jacket and vintage Wu-Tang T-shirts printed on Alstyle blanks from the brand's early days in the late 1990s. Damir Drip explains that the brand's initial struggle was due to his inexperience, not a lack of coolness, and he meticulously curated the archive for inspiration. The tour concludes by showing the main office area with computers, design boards, and filing cabinets, emphasizing the successful evolution of LRG under the new license. ### Office Exterior & Vehicle - A custom LRG-wrapped McLaren 600LT (1,250 HP) is parked outside - The owner states its value is over $300,000 - A security guard is present during the interaction. ### Lounge & Creative Space - The main area features large contemporary art, white modular seating, and a large screen setup - A nearby area houses a $60,000 golf simulator and a bar stocked with liquor and branded cups. ### LRG Archive Room - This room has bright green walls and racks packed with vintage LRG clothing, including jackets and tees - Damir Drip shows off a gold studded jacket (estimated 10 pounds) and a vintage Wu-Tang T-shirt printed on an Alstyle blank from 1995. ### Memorabilia & History - The office displays rare items like an LRG x G-Shock watch and Nike Mags (valued at $25,000) - A framed photo collection documents the brand's history, including a picture of Travis Scott acquiring an LRG Sidekick 3. ### Design & Inspiration Area - A cluttered area contains floor-to-ceiling shelves filled with books and magazines used by founder Jonas for design inspiration - Photoshoots and design boards are displayed on a corkboard. ![Screenshot at 0:00: The host stands outside the LRG headquarters next to the LRG-branded McLaren 600LT.](https://ss.rapidrecap.app/screens/noQqxpcD1iw/00-00-00.png) ![Screenshot at 0:04: A display wall showcasing giant, color-coded pencils representing the 'Colors of the Season' theme for LRG.](https://ss.rapidrecap.app/screens/noQqxpcD1iw/00-00-04.png) ![Screenshot at 0:09: A wall display featuring framed photos from LRG's history, including photos of the founders and collaborators.](https://ss.rapidrecap.app/screens/noQqxpcD1iw/00-00-09.png) ![Screenshot at 0:50: The main lounge area featuring modern white furniture and a massive, colorful abstract mural.](https://ss.rapidrecap.app/screens/noQqxpcD1iw/00-00-50.png) ![Screenshot at 1:31: Damir Drip and the host inside the main office area, standing near the lounge and LRG artwork.](https://ss.rapidrecap.app/screens/noQqxpcD1iw/00-01-31.png)