# Investigating the 8 Figure Jeweler That Just Started Selling Clothes Source: https://www.youtube.com/watch?v=mIRphLUfFq8 Recap page: https://rapidrecap.app/video/mIRphLUfFq8 Generated: 2025-12-18T17:04:59.756+00:00 --- ## Quick Overview Moses Jewelry, a high-end jewelry business operating in New York City's 47th Street diamond district, is expanding by launching a streetwear clothing line called Moses, which the founders believe will elevate the brand by leveraging their existing success and client base, allowing them to control product quality and capture a broader market segment, despite the inherent competition in the area. **Key Points:** - Moses Jewelry, located on 47th Street in New York City, reportedly generates $500,000 in revenue daily from its high-end watches and jewelry business. - The business is launching a streetwear clothing line called Moses, which is designed to elevate the brand beyond just jewelry and watches. - Moses' father, Ray, who started the jewelry business in 1987, advises Moses to 'shoot for the stars' and not let ego limit him, emphasizing the importance of supporting the family business. - Ben, a childhood friend of Moses, confirmed that the jewelry business has a strong culture of support, noting that they still socialize outside of work, which is 'healthy' for their dynamic. - The T-Designer, T, handles all aspects of the clothing line, including design, sourcing, and production, focusing on high-quality items like custom jackets and embroidered hats. - Yambo, the Creative Director, emphasizes that the clothing line's success is built on the strength of the core jewelry business and the positive relationships they foster, starting with high TikTok engagement (63.6k followers) and an early leap of faith. ![Screenshot at 0:06: The video displays a display case filled with numerous high-end watches, including Rolex models, highlighting the core business of Moses Jewelry before transitioning to the new streetwear venture.](https://ss.rapidrecap.app/screens/mIRphLUfFq8/00-00-06.png) **Context:** This video explores the strategic pivot of the established high-end jewelry retailer, Moses Jewelry, located in the heart of New York City's diamond district on 47th Street, into the competitive streetwear apparel market. The video features interviews with the founder, Moses, his father Ray, his brother Edan, his friend Ben, and the brand's Creative Director, Yambo, detailing the rationale behind launching the clothing line alongside their successful jewelry operations. ## Detailed Analysis The video documents the launch of a streetwear line by Moses Jewelry, a business reportedly making $500,000 daily from high-end jewelry and watches on 47th Street, NYC. Founder Moses explains that the move into clothing is to elevate the brand beyond its current scope and maintain quality control. Moses’ father, Ray, who started the jewelry business in 1987, advised Moses to aim high when he decided to pursue this new venture instead of college. Ray emphasizes that the key is to have a vision and not let ego or fear block progress, noting that he stepped back to let Moses run his own company. The brand's success is attributed to a strong family partnership (Moses and his brother Edan splitting profits 50/50) and a positive, supportive culture that avoids the typical drama seen in business partnerships. Ben, a childhood friend, confirms the supportive dynamic, noting they are like a 'big family.' The T-Designer, T, handles all aspects of clothing production, emphasizing high quality, such as custom jackets with flannel lining and embroidered details. The Creative Director, Yambo, credits their initial success, including 63.6k TikTok followers, to taking an early leap of faith and creating consistent content. The video concludes by showing the busy pop-up event for the clothing line, which runs parallel to the existing jewelry business hours, confirming that the clothing line is a significant, intentional expansion rather than just merchandise. ### Moses Jewelry Business Profile - Operates on 47th Street, NYC, dealing in high-end watches and jewelry; reportedly makes $500,000 daily. ### Streetwear Expansion (Moses Brand) - Launching a full clothing line (hoodies, jackets, hats) to elevate the brand beyond jewelry and maintain quality control; first collection featured custom pieces like a $50,000 custom-designed necklace. ### Family/Partnership Dynamics - Moses and his brother Edan split profits 50/50; Ray (father) supports Moses' vision to expand, advising him to aim high and not let ego limit him. ### Advice for Young Entrepreneurs (from Ray) - Keep going, follow God's footsteps, and don't let fear or ego block progress, especially when things get hard. ### Creative & Design Roles - T (T-Designer) handles design, sourcing, and production for the clothing line, focusing on quality over simple graphics; Yambo (Creative Director) focused on early growth via social media. ### Customer Experience Philosophy (from Ben) - The brand sells itself through quality and good vibes; the energy exchange with customers who buy is crucial, and the product is more than just the item itself. ![Screenshot at 0:01: A display case filled with numerous high-end watches, showcasing the core business of Moses Jewelry.](https://ss.rapidrecap.app/screens/mIRphLUfFq8/00-00-01.png) ![Screenshot at 0:06: Moses, the founder, is interviewed on the street next to luxury vehicles, discussing the launch of his streetwear brand.](https://ss.rapidrecap.app/screens/mIRphLUfFq8/00-00-06.png) ![Screenshot at 0:32: A display case showing items from the new Moses clothing line, including red hats embroidered with "THIS WAS GROWN IN A LAB."](https://ss.rapidrecap.app/screens/mIRphLUfFq8/00-00-32.png) ![Screenshot at 1:41: The interviewer questions Moses' father, Ray, about the origins of the jewelry business, which began in 1987.](https://ss.rapidrecap.app/screens/mIRphLUfFq8/00-01-41.png) ![Screenshot at 13:33: Edan, Moses' brother, is interviewed outside, discussing the family's history in jewelry and the importance of staying grounded.](https://ss.rapidrecap.app/screens/mIRphLUfFq8/00-13-33.png)