# Postman’s Public API Network Centralizes HubSpot APIs - Case Study

Source: https://www.youtube.com/watch?v=lndgHR02Cuk
Recap page: https://rapidrecap.app/video/lndgHR02Cuk
Generated: 2026-02-01T06:46:05.852+00:00

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## Quick Overview

HubSpot successfully leveraged Postman's Public API Network to centralize documentation and implementation guides for nearly 70 public APIs, resulting in a more than tripling of API coverage implementation over three to four months and reducing the time for updating collections manually by 90%.

**Key Points:**
- HubSpot more than tripled its coverage of how its APIs were implemented over a period of about three to four months by streamlining the creation of Postman collections.
- HubSpot now has close to 70 different public APIs represented on the Public API Network, ensuring real-time updates are available to consumers.
- The time for updating a collection manually has been reduced by 90% because consumers only need to push a singular button to get the latest version.
- HubSpot chose Postman to create a centralized location for understanding how to use their many APIs for specific use cases via Postman collections.
- Brian Gorbbit is the vice president of ecosystem product line at HubSpot, and Hannah Selixson is a senior developer advocate at HubSpot.
- Developer relations at HubSpot focuses on connecting the company to developers who help solve customer problems.

**Context:** HubSpot, described as a customer-centric business platform that helps companies grow better, faced challenges in engaging external developers and ensuring they could easily understand and implement their numerous APIs. Key personnel involved include Brian Gorbbit, VP of Ecosystem Product Line, Chris Riley, who leads the developer advocacy team, and Hannah Selixson, a senior developer advocate, all focusing on solving customer problems through technology and developer engagement.

## Detailed Analysis

HubSpot approached its API strategy by prioritizing solutions for documented customer problems, with Developer Relations focused on connecting the company with developers to solve these issues. The primary challenge was providing a centralized, accessible method for external developers to understand how to use HubSpot's many APIs for specific applications. HubSpot selected Postman because it offered a solution for centralization and utilization of content via Postman collections that demonstrate API usage for specific use cases. By streamlining the creation of these collections, HubSpot achieved 100% coverage and more than tripled its implementation coverage of APIs within three to four months. HubSpot now features close to 70 public APIs on Postman's Public API Network, making them highly accessible. This integration enables real-time updates, where consumers can get the latest version with a single button push, leading to a 90% reduction in the time required for manual collection updates. The HubSpot team views this partnership with Postman as just the beginning of deeper developer engagement.

### HubSpot's API Strategy

- Approaching APIs by solving customer problems
- Prioritizing APIs based on identified customer needs
- Utilizing technology to accelerate customer interactions

### Motivation for Postman Adoption

- Seeking a centralized location for API usage understanding
- Utilizing Postman for content delivery via use-case specific collections
- Engaging target external developers effectively

### Key Results and Metrics

- More than tripled API implementation coverage in three to four months
- Achieved 100% coverage through streamlined collection creation
- Reduced manual collection update time by 90%

### Public API Network Integration

- Representing close to 70 different public APIs on the network
- Providing real-time updates directly to consumers
- Enhancing accessibility through the Postman workspace and network