# Matomo: Free Open Source GDPR Analytics Platform Source: https://www.youtube.com/watch?v=l3KLobnbohU Recap page: https://rapidrecap.app/video/l3KLobnbohU Generated: 2025-12-26T09:02:57.722+00:00 --- ## Quick Overview The video demonstrates a complete, self-hosted installation and initial configuration of the Matomo open-source analytics platform using the Elestio DevOps platform, covering the provisioning process, initial setup steps, goal creation, and verification of real-time tracking. **Key Points:** - Matomo, a free, open-source, and GDPR-compliant analytics platform, is installed using the Elestio fully managed DevOps platform. - The Elestio provisioning process takes minutes and includes selecting the Matomo service, choosing a cloud provider (Netcup was selected), region (Nuremberg), and service plan (Medium-2C-4G). - The installation wizard guides the user through 8 steps, including System Check, Database Setup, Superuser creation (using wass08@gmail.com), and setting up the first website ('My Website'). - The system automatically generates the JavaScript tracking code, which must be pasted into the website's HTML header/footer for tracking to begin. - After installation, the Matomo dashboard shows initial real-time visits and allows users to set up Goals (e.g., 'Made a purchase' goal triggered by a specific URL) and explore features like Funnels and Form Analytics (which require starting a free trial for premium plugins). - The video confirms that the single visitor tracked originated from Higashikurume, Japan, using Chrome on macOS, and visited the home page and twitter.com. - Matomo offers extensive features out-of-the-box, with additional functionality available via its Marketplace, including both free and paid plugins like Form Analytics, Heatmap & Session Recording, and various integrations. ![Screenshot at 00:04: The initial Matomo landing page is displayed, highlighting its value proposition as 'Web & app analytics for teams who demand accuracy' and offering a free trial, setting the stage for the installation process.](https://ss.rapidrecap.app/screens/l3KLobnbohU/00-00-04.jpg) **Context:** This video serves as a tutorial demonstrating how to deploy the self-hosted version of Matomo, a privacy-focused alternative to Google Analytics, using the Elestio platform as the hosting and deployment manager. The demonstration covers the entire deployment lifecycle, from selecting resources on Elestio to the final configuration of the Matomo application itself, emphasizing GDPR compliance and data ownership. ## Detailed Analysis The video walks through deploying Matomo on-premise via the Elestio platform. First, the user navigates to Elestio, selects Matomo, chooses Netcup as the provider, selects a server plan (Medium-2C-4G), and initiates deployment (01:01-01:10). Upon completion, Elestio emails the service details, including the admin URL and password (01:22). The user accesses the Matomo installation wizard, which proceeds through steps like System Check (01:45), Database Setup (02:01), and Superuser creation (02:07). After setting up the first website, 'My Website,' the user receives the JavaScript tracking code (02:56). The user then manually pastes this code into the HTML 'before end of body' tag of their sample website hosted on Elestio (04:04). Upon reloading the site, Matomo begins tracking, evidenced by the real-time visitor data showing one visit from Japan on Chrome (04:32-04:41). The video then navigates the Matomo interface, showing how to set up a conversion goal, 'Started checkout,' triggered by a URL visit (05:39). Finally, the presenter shows the Marketplace, noting that while core features are free and open source, advanced features like Form Analytics and Session Recording are premium plugins requiring a trial or purchase (06:28). ### Elestio Deployment - Selecting Matomo service on Elestio platform - Choosing Netcup provider, Europe/Nuremberg region, and Medium-2C-4G plan - Waiting for service deployment confirmation (00:04-01:10) ### Matomo Initial Setup - Using credentials from Elestio email to log into the Matomo installer - Completing 8 installation steps including System Check, Database Setup, and Superuser creation (01:22-02:28) ### Tracking Code Implementation - Receiving the JavaScript tracking code on step 7 - Copying the code and pasting it into the HTML body tag of the hosted website via the Elestio project settings (02:56-04:06) ### Verification and Goal Setup - Checking the Matomo dashboard to confirm real-time tracking of the visit from Japan on Chrome (04:29-04:41) - Navigating to Goals to set up a conversion goal named 'Made a purchase' triggered by a URL visit (05:37-06:14) ### Matomo Marketplace Features - Exploring the Marketplace to see available free and premium plugins like Form Analytics (which requires a trial) and other features like Funnels and Form Analytics (06:20-06:43) ![Screenshot at 00:05: The Matomo homepage showcasing its primary offering as an accurate Web & app analytics platform trusted by over 1 million websites.](https://ss.rapidrecap.app/screens/l3KLobnbohU/00-00-05.jpg) ![Screenshot at 01:30: The Elestio dashboard showing the newly deployed Matomo instance \('matomo-h824r'\) with administrative credentials displayed, ready for initial login.](https://ss.rapidrecap.app/screens/l3KLobnbohU/00-01-30.jpg) ![Screenshot at 02:56: The Matomo installation step showing the generated JavaScript tracking code snippet, which is necessary to start collecting analytics data.](https://ss.rapidrecap.app/screens/l3KLobnbohU/00-02-56.jpg) ![Screenshot at 04:33: The Matomo dashboard displaying real-time visitor data, confirming one visit from Japan originating via Direct Entry on December 23, 2025.](https://ss.rapidrecap.app/screens/l3KLobnbohU/00-04-33.jpg) ![Screenshot at 06:28: The Matomo Marketplace window open, detailing the 'Form Analytics' premium plugin, which requires a free trial to access advanced features.](https://ss.rapidrecap.app/screens/l3KLobnbohU/00-06-28.jpg)