How top brands ship 60 designs assets a month

Quick Overview

Top brands ship up to 60 design assets a month by utilizing a centralized design system within Vidico that incorporates pre-built templates, 3D objects, and structured content blocks for rapid customization across social posts, ads, PDFs, and YouTube thumbnails.

Key Points: The system allows top brands to ship up to 60 design assets per month, specifically mentioning up to 20 design assets per week. The workflow involves building templates, including color ways (Primary, Secondary, Tertiary) and various 3D objects, all organized in one place. Content creation relies on copy-pasting templates, replacing imagery, changing copy/CTAs, and swapping logos to maintain brand consistency. The system supports diverse content formats including emails, ads, general social posts, carousels (LinkedIn/Instagram), PDFs, and YouTube thumbnails. The core principle is standardization: using the same layers and templates across all asset types ensures everything remains 'on brand' for both the agency (Vidico) and the client. The process simplifies creation for various asset types by allowing users to duplicate files, replace the main image, and adjust CTAs or logos as needed.

Context: The video features a representative from Vidico explaining the internal design system used to maintain brand consistency and scale content production efficiently for their clients, enabling high output volumes like shipping up to 60 design assets monthly.

Detailed Analysis

The presenter details Vidico's design system, which facilitates the creation of up to 60 design assets monthly, or 20 per week, across various media like social posts, emails, ads, PDFs, and YouTube thumbnails. The system is built around pre-defined templates organized by color ways (Primary, Secondary, Tertiary) and includes a library of standardized 3D objects and backgrounds/textures. The core efficiency comes from the ability to copy and paste existing templates, then quickly replace the main image, text copy, CTAs, or logos while ensuring all elements remain strictly on brand for both Vidico and the client. The system also includes specific sections for building out LinkedIn thumbnails and YouTube thumbnails, using pre-defined layers that can be copied, pasted, and customized instantly, ensuring scalability and consistency across all output formats.