Cómo innovar desde la pasión | Rogelio Arosemena | TEDxUEES

Quick Overview

Rogelio Arosemena, a former athlete who transitioned into sports journalism, shares his professional journey illustrating the necessity of continuous reinvention, achieved by balancing dreaming, taking risks, innovating, and self-reinvention, which led him to create Ecuador's most visited digital sports media outlet, Ecuagol.com, despite early failures and industry skepticism.

Key Points: Rogelio Arosemena initially dreamed of being a professional soccer player but pursued law, eventually finding passion in sports journalism. His early career in sports journalism (starting in 1998) was challenging due to the limited media landscape (few digital outlets, no OTT streaming). He attributes his success in creating Ecuagol.com, the most visited sports media in Latin America, to consistently applying four key principles: Dream, Risk, Innovate, and Reinvent. A major early failure involved creating a scouting website for soccer players that did not sell any players, leading him to realize the need to pivot. When launching Ecuagol, they chose to treat digital media as a primary source rather than a secondary print extension, which was contrary to industry norms at the time (2001-2002). The speaker emphasizes that reinvention is about opening up to what is possible tomorrow, not clinging to what worked yesterday, as illustrated by the butterfly graphic. Despite early struggles, including financial debt from the media venture, they persisted, eventually gaining traction and credibility by focusing on comprehensive coverage, even minute-by-minute updates for major events like the 2014 World Cup.

Context: The video features a TEDx talk by Rogelio Arosemena, who recounts his evolution from a failed attempt at being a soccer agent/sports media founder to building one of Latin America's leading digital sports platforms, Ecuagol.com. The talk centers on the theme of 'Creatio: El origen de toda posibilidad' (Creation: The origin of all possibility), emphasizing the mindset required—dreaming, risking, innovating, and reinventing—to achieve success in a changing landscape.