# TEDxITE College Central Youth Thu, 30 Oct 25. Speaker 1 | Movint Rao | TEDxITE College Central Youth

Source: https://www.youtube.com/watch?v=hO4NA7XIn00
Recap page: https://rapidrecap.app/video/hO4NA7XIn00
Generated: 2025-12-15T16:07:31.478+00:00

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## Quick Overview

Movint Rao, CEO of Crush Media Network, shares his transformative journey of personal weight loss and subsequent business growth, emphasizing that success, especially in media, comes from leading with authenticity, purpose, and genuine care (heart) rather than striving for impossible perfection, which led him from being 140kg to building an expanding regional business.

**Key Points:**
- Movint Rao started his journey by losing 70kg (from 140kg to 70kg) in five months, starting April 1st, which he calls a huge turning point in his life.
- He started his digital marketing journey at 17 by learning from YouTube, initially focusing on social media content creation.
- His initial sales efforts involved door-to-door marketing, receiving over 100 rejections before securing his first client.
- Crush Media Network was founded in 2019 as a branding and creative performance agency, now expanding across Southeast Asia with eight offices and 15 full-time employees in Singapore alone.
- Rao advocates for 'Leadership from the Heart,' emphasizing non-hierarchical management, working for the team, and focusing on creating collective elevation rather than individual success.
- The core message is to not seek perfection but to serve with HEART, take the first step, and follow the 80/20 rule (do your best 80% effort).

![Screenshot at 00:33: Movint Rao introduces his talk theme, 'Elevating Through Purposeful Media,' summarizing his journey as revealing the power of media done right: authentic, purposeful, and transformative.](https://ss.rapidrecap.app/screens/hO4NA7XIn00/00-00-33.png)

**Context:** Movint Rao, CEO and Founder of Crush Media Network, delivers a TEDx talk at TEDx ITE College Central Youth, outlining his personal transformation journey—specifically his significant weight loss—and how the lessons learned translated into building his successful digital media and creative performance agency across Southeast Asia.

## Detailed Analysis

Movint Rao details his personal and professional journey, beginning with a significant weight loss milestone: dropping from 140kg to 70kg in five months, starting April 1st, after suffering a heart attack scare while in IT. This transformation was a huge turning point, motivating him to share his story online and start learning digital marketing via YouTube. At 17, he aggressively pursued sales by knocking on over 100 business doors, facing rejection, but eventually secured clients by offering his services for $200-$300 per month. He credits his grandmother's advice to 'make every cent count' for instilling financial discipline early on. He founded Crush Media Network in 2019, a branding and creative performance agency, which has since expanded rapidly across Southeast Asia, now boasting around 40 employees and eight offices, with 15 full-time staff in Singapore. Rao stresses that elevating the business involves challenges, noting that all his initial 9 clients left during the COVID-19 period. His leadership philosophy, 'Leadership from the Heart,' dictates that he works for his team (not hierarchically), shows up to help shape solutions, and strives for collective elevation. The presentation concludes with the key takeaway: success does not require perfection; one must serve with HEART, take the first step, follow the 80/20 rule, and elevate together.

### Personal Transformation

- Lost 70kg (from 140kg to 70kg) in 5 months starting April 1st
- Suffered a heart attack scare while studying IT
- Started sharing his journey online and learning digital marketing from YouTube

### Entrepreneurial Beginnings

- Started selling services at age 17 after door-knocking over 100 businesses
- Faced 100% rejection initially
- Secured first clients by charging $200-$300/month
- Learned financial discipline from grandmother to save every cent

### Crush Media Network Growth

- Founded in 2019 as a branding/creative performance agency
- Expanded across Southeast Asia
- Now has around 40 employees total, with 15 full-time staff in Singapore alone
- Experienced all 9 beginning clients leaving during COVID-19

### Leadership Philosophy

- Leadership is 'from the Heart' and 'Working for the Team'
- Leadership style is non-hierarchical (the reverse of normal)
- Focuses on showing up, inviting solutions, and creating collective elevation
- Values kindness and empathy in business

![Screenshot at 00:01: Opening slide showing a sketch of a diverse group of young people, setting a theme related to youth and community.](https://ss.rapidrecap.app/screens/hO4NA7XIn00/00-00-01.png)
![Screenshot at 00:28: Introduction slide for the speaker, Movint Rao, CEO of Crush Media Network, against a high-tech, tunnel-like background.](https://ss.rapidrecap.app/screens/hO4NA7XIn00/00-00-28.png)
![Screenshot at 00:36: Movint Rao energetically presenting on stage to an audience, with a slide emphasizing the theme 'Elevate from the Heart'.](https://ss.rapidrecap.app/screens/hO4NA7XIn00/00-00-36.png)
![Screenshot at 01:25: Slide illustrating Rao's weight loss journey with cartoon depictions, highlighting the starting weight of 140 kg.](https://ss.rapidrecap.app/screens/hO4NA7XIn00/00-01-25.png)
![Screenshot at 10:00: Slide detailing the principles of 'Leadership from the Heart,' emphasizing service to the team over hierarchy.](https://ss.rapidrecap.app/screens/hO4NA7XIn00/00-10-00.png)