# مؤتمر عالمي.. صناع الفرصة يرصد تفاصيل مهمة

Source: https://www.youtube.com/watch?v=dVs0mozVgrw
Recap page: https://rapidrecap.app/video/dVs0mozVgrw
Generated: 2025-07-21T17:37:33.907+00:00

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## Quick Overview

Deli, a leading global stationery and office supplies manufacturer, announced its strategic expansion into the Egyptian market by establishing its first integrated factory in Egypt and activating an exclusive partnership with 3A company. This move aims to leverage Egypt's promising market, produce over 3,000 items locally, and export 70% of its production globally, enhancing product availability and quality while creating job opportunities.

**Key Points:**
- Deli, a global leader in office and school supplies, launched its first factory in Egypt.
- The company activated an exclusive partnership with 3A company for the Egyptian market.
- The new factory will be integrated, producing over 3,000 types of office and school supplies, including printers and shredders.
- 90% of the products manufactured in Egypt are currently not produced by anyone else in the country.
- Deli aims to export 70% of its Egyptian production to global markets, including Europe, Turkey, the Middle East, and Africa.
- The investment includes a large land area of approximately 106,000 square meters for the factory in the New Administrative Capital.
- This initiative seeks to boost the Egyptian economy by reducing imports, saving foreign currency, and creating numerous job opportunities.

![Screenshot at 0:43: A speaker presents on stage in front of a large screen displaying "Deli, Printing Your Life Innovation" and various office machines, symbolizing the company's product range and innovation.](https://ss.rapidrecap.app/screens/dVs0mozVgrw/00-00-43.png)

**Context:** Deli is a prominent global company specializing in the manufacturing of office and school supplies, with a presence in over 140 countries. For the past 20 years, Deli has operated in the Egyptian market through a local agent. Recognizing the significant potential and large size of the Egyptian market, Deli decided to deepen its commitment by establishing a local manufacturing presence and forming a strategic partnership with 3A company to serve as its exclusive agent, aiming to transform the traditional market approach.

## Detailed Analysis

Deli, a global giant in office and school supplies, held a significant conference in Egypt to announce its latest commercial activities, marking a pivotal shift in its strategy for the Egyptian market. The company, which has operated in Egypt through an agent for two decades, is now establishing its first integrated factory in the Arab Republic of Egypt. This strategic move includes activating an exclusive partnership with 3A company to be its sole agent in the Egyptian market. Officials from both Deli and 3A highlighted the immense potential of the Egyptian market, describing it as large and promising, warranting a local manufacturing presence. The new factory aims to produce over 3,000 different items, including office and school supplies, printers, and shredders, with a significant portion (90%) of these products currently not being manufactured in Egypt. This local production will not only cater to the domestic market but also serve as a major export hub, with 70% of the output destined for global markets across Europe, Turkey, the Middle East, and Africa. This initiative is expected to reduce import reliance, conserve foreign currency, and create substantial employment opportunities, contributing significantly to Egypt's economic growth and transforming the traditional wholesale and retail market into a more modern e-commerce and modern trade-focused landscape.

### Strategic Expansion in Egypt

- Deli, a global leader in office and school supplies, announced the establishment of its first integrated factory in Egypt
- The company also formalized an exclusive partnership with 3A company to be its sole agent in the Egyptian market
- This move signifies a deeper commitment to the large and promising Egyptian market.

### Manufacturing Capabilities and Product Range

- The new factory will produce over 3,000 different items, including a wide array of office and school supplies
- Production will also encompass advanced products like printers and shredders
- Notably, 90% of the items planned for local manufacturing are currently not produced in Egypt, addressing a significant market gap.

### Market Vision and Export Ambitions

- Deli aims to transform the traditional Egyptian market, which primarily relies on wholesale and retail, by focusing on e-commerce and modern trade
- The Egyptian factory is envisioned as a major export base, with 70% of its production targeted for international markets
- Key export regions include Europe, Turkey, the Middle East, and Africa, leveraging Egypt's strategic geographical position.

### Economic Impact and Job Creation

- The investment in the new factory, spanning approximately 106,000 square meters in the New Administrative Capital, is substantial
- This initiative is expected to significantly reduce Egypt's reliance on imports, thereby saving valuable foreign currency
- The project will also create numerous job opportunities for Egyptians, contributing to local economic growth.

### Deli's Global Presence and Product Quality

- Deli is recognized as one of the largest global companies in stationery and school supplies, exporting to over 180 countries
- The company's products are known for their European quality standards in terms of pricing, packaging, and overall quality
- Over 3.1 billion people worldwide use Deli products, underscoring its global reach and market acceptance.

![Screenshot at 0:37: The entrance to the Deli conference, featuring the company logo and event branding.](https://ss.rapidrecap.app/screens/dVs0mozVgrw/00-00-37.png)
![Screenshot at 0:41: Mahmoud Elmihy, Regional Manager of Deli for Northern Africa, speaks on stage with his name and title displayed.](https://ss.rapidrecap.app/screens/dVs0mozVgrw/00-00-41.png)
![Screenshot at 0:51: Mohamed Mekawy, Sales Manager of Deli Egypt, is interviewed in front of a "Pioneering The Best" banner.](https://ss.rapidrecap.app/screens/dVs0mozVgrw/00-00-51.png)
![Screenshot at 1:15: Attendees browse and examine Deli products displayed on tables at the conference.](https://ss.rapidrecap.app/screens/dVs0mozVgrw/00-01-15.png)
![Screenshot at 1:30: Mahmoud Elmihy is interviewed again, emphasizing the factory's integrated production capabilities.](https://ss.rapidrecap.app/screens/dVs0mozVgrw/00-01-30.png)
![Screenshot at 2:07: Ashraf Ali, Chairman of 3A company and exclusive agent for Deli in Egypt, speaks about Deli's global presence and product quality.](https://ss.rapidrecap.app/screens/dVs0mozVgrw/00-02-07.png)
![Screenshot at 2:32: Mahmoud Abdelwahed, Sales Manager of 3A company, discusses Deli's long-standing presence in Egypt and the new factory's role.](https://ss.rapidrecap.app/screens/dVs0mozVgrw/00-02-32.png)
![Screenshot at 2:58: Hollis Song, Deli International Department-Egypt Country Manager, speaks about Egypt being a friendly country and future opportunities.](https://ss.rapidrecap.app/screens/dVs0mozVgrw/00-02-58.png)
![Screenshot at 3:55: A speaker on stage points to a map showing the factory's location and key benefits of "Made in Egypt" production.](https://ss.rapidrecap.app/screens/dVs0mozVgrw/00-03-55.png)
![Screenshot at 4:16: Attendees examine various office and school supplies displayed on tables, including staplers and other tools.](https://ss.rapidrecap.app/screens/dVs0mozVgrw/00-04-16.png)