# We Make $10k/Month With AI Automation

Source: https://www.youtube.com/watch?v=clingtkNTs4
Recap page: https://rapidrecap.app/video/clingtkNTs4
Generated: 2025-12-12T15:04:12.679+00:00

---
## Quick Overview

Co-founders Jacob Zundel and Grant Hillam built their AI automation product, Instance AI, in four weeks using Lovable, projecting $10,000 in monthly revenue after securing initial clients in electrical contracting, local university, and nonprofit sectors.

**Key Points:**
- Instance AI was built in just four weeks by co-founders Jacob Zundel and Grant Hillam, who had no prior coding experience.
- The product uses an AI automation platform similar to Lovable, allowing users to build workflows by describing them in plain text.
- The founders secured initial clients in industries including electrical contracting, a local university (Brigham Young University), and nonprofits.
- Pricing for custom automations ranges from $5,000 to $8,000 per project, with a value-based proposition of saving clients 3 to 5 hours per week.
- They charge $1,000 to $2,000 monthly for initial build plus value-based management for smaller, price-sensitive clients.
- The founders advise aspiring builders to focus on solving a specific problem, be passionate, and not take criticism personally, emphasizing that Lovable accelerates development 100x.
- The tool is built using Lovable's core structure (frontend, backend, connectivity) but is fully independent of the Lovable platform once deployed.

![Screenshot at 00:01: The title slide appears, stating "0 coding experience" and introducing the two co-founders, Jacob Zundel and Grant Hillam, who built an AI product in four weeks using Lovable.](https://ss.rapidrecap.app/screens/clingtkNTs4/00-00-01.png)

**Context:** The video features an interview with Jacob Zundel and Grant Hillam, the co-founders of Instance AI, a company that builds custom AI automation solutions for businesses. They discuss how they achieved significant early success, including projecting $10,000 in monthly revenue within four weeks, despite having no formal technical or coding backgrounds, leveraging a no-code platform called Lovable.

## Detailed Analysis

Jacob Zundel and Grant Hillam detail their rapid success in building Instance AI, an automation platform, in only four weeks despite having zero coding experience. They utilized Lovable, a no-code platform, to create their product, which allows users to build complex workflows simply by describing them in text. They are already on track to generate $10,000 in monthly revenue, having secured early clients such as an electrical contracting company, Brigham Young University (a local university), and several nonprofits. Their pricing structure involves charging $5,000 to $8,000 per custom automation project, based on the scope of work, emphasizing the value provided by saving clients 3 to 5 hours per week. For smaller clients, they offer an initial build plus value-based management for $1,000 to $2,000 monthly. A key piece of advice given is to focus on the problem rather than the solution, stay passionate, and not take criticism personally. They clarify that while Instance AI is built using Lovable's framework (frontend, backend, connectivity), once deployed, it functions as a standalone, secure product, allowing them to focus on their vision of making entrepreneurship more accessible.

### Early Success & Product

- Built Instance AI in 4 weeks with zero coding experience
- Projected $10k/month revenue
- Utilized Lovable platform for development

### Clientele & Pricing

- Secured clients in electrical contracting, BYU, and nonprofits
- Charging $5k-$8k per custom automation
- Value proposition is saving clients 3-5 hours/week

### Business Model & Strategy

- Employ a value-based pricing model
- Focus on high-ticket sales over high volume
- Aim to make entrepreneurship more accessible

### Advice for Builders

- Get obsessed with the problem, not the solution
- Stay passionate and don't take criticism personally
- Give yourself a longer runway than expected

### Platform Independence

- Instance AI uses Lovable's infrastructure but is a standalone, secure product upon deployment
- Lovable acts as an accelerator, speeding development 100x

![Screenshot at 00:04: The initial title card introduces the challenge: building an AI product with zero coding experience in four weeks using Lovable.](https://ss.rapidrecap.app/screens/clingtkNTs4/00-00-04.png)
![Screenshot at 00:09: The Instance AI dashboard shows the 'Build Any Automation' interface, highlighting the text-to-automation capability.](https://ss.rapidrecap.app/screens/clingtkNTs4/00-00-09.png)
![Screenshot at 01:06: A graphic displays the $10K monthly revenue goal, which the founders are on track to hit.](https://ss.rapidrecap.app/screens/clingtkNTs4/00-01-06.png)
![Screenshot at 01:10: A graphic illustrates the core components of the Lovable platform structure: Frontend, Backend, and Connectivity.](https://ss.rapidrecap.app/screens/clingtkNTs4/00-01-10.png)
![Screenshot at 04:42: A complex workflow diagram is shown, representing the AI Agent's capabilities using various connected tools like OpenAI Chat, Wikipedia, and Brave Search.](https://ss.rapidrecap.app/screens/clingtkNTs4/00-04-42.png)