# Can the cartel playbook be used for good? | Sarah Patterson | TEDxCanberra

Source: https://www.youtube.com/watch?v=aSDKuW1QbqQ
Recap page: https://rapidrecap.app/video/aSDKuW1QbqQ
Generated: 2026-01-14T20:01:13.303+00:00

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## Quick Overview

The cartel playbook, which involves controlling information, creating dependency, keeping competition out, exploiting rules, and bringing politicians in, can be repurposed for positive social change by focusing on building relationships, increasing quality, and creating a future for the next generation.

**Key Points:**
- The speaker argues that the tactics used by cartels (like Big Oil/Gas, Big Tech, and Big Grocery) can be adapted for good to create a better future.
- Cartel tactics include: Control Information, Create Dependency, Keep Competition Out, Exploit the Rules, and Bring Politicians In (09:59-10:13).
- The speaker notes that Big Oil/Gas and Big Tech eclipse the value of the top five tech firms combined, indicating immense financial power (05:54-05:58).
- The speaker highlights that these powerful entities spend hundreds of millions of dollars annually lobbying politicians (10:27-10:32).
- To apply this playbook for good, individuals must focus on building long-term relationships, increasing the quality of their products/services, and avoiding the 'blame game' (12:25-12:50).
- The speaker encourages the audience to think about what positive change they would create if they had this level of influence, suggesting they can make a difference now (11:46-11:48, 12:08-12:14).

![Screenshot at 09:50: The speaker reveals the four core components of the cartel playbook on a notepad graphic: Control Information, Create Dependency, Keep Competition Out, and Exploit the Rules, setting up the framework for her argument.](https://ss.rapidrecap.app/screens/aSDKuW1QbqQ/00-09-50.jpg)

**Context:** The speaker, Sarah Patterson, delivers a TEDxCanberra talk titled 'Can the cartel playbook be used for good?' She frames the discussion around the exploitative strategies employed by powerful corporate entities—specifically mentioning Big Oil & Gas, Big Tech, and Big Grocery—and proposes that these same structures, when inverted, can be leveraged by individuals and movements to drive positive societal change and secure a better future.

## Detailed Analysis

Sarah Patterson argues that the manipulative playbook used by powerful entities like cartels and large corporations can be inverted and used for positive social change. She identifies five key elements of this playbook: Control Information, Create Dependency, Keep Competition Out, Exploit the Rules, and Bring Politicians In. She illustrates the scale of influence by noting that Big Oil & Gas and Big Grocery wield immense financial power, dwarfing the top five tech firms combined, and spend vast sums lobbying politicians. The speaker recounts a personal anecdote about feeling overwhelmed by climate news, realizing that the scale of the problem felt insurmountable. She then pivots to suggest that if we understand how these entities operate—controlling information, creating dependence on their products (like smartphones or gas), and exploiting loopholes—we can use that knowledge constructively. She encourages the audience to apply these principles to build strong, long-term relationships, increase the quality of their own offerings, and avoid the 'blame game.' The ultimate goal, she suggests, is to create a future that is exciting and sustainable, rather than one defined by environmental crises and corporate dominance.

### Introduction and Context Setting

- Speaker opens by referencing the overwhelming feeling from climate news (00:18-00:47) and introduces the concept of the 'cartel playbook' used by Big Oil/Gas, Big Tech, and Big Grocery (03:33-04:50).

### The Cartel Playbook Revealed

- The speaker explicitly lists the four initial tactics: Control Information, Create Dependency, Keep Competition Out, and Exploit the Rules (06:46-09:36), noting that the fifth, Bring Politicians In, is also key.

### Scale of Corporate Power

- Speaker quantifies the financial dominance of Big Oil & Gas and Big Tech, noting their combined worth eclipses top tech firms and their lobbying spending (05:54-10:32).

### Applying the Playbook for Good

- The speaker shifts focus to how individuals can use these insights, emphasizing building long-term relationships, increasing product quality, and avoiding the 'blame game' (12:25-12:36, 13:37-14:05).

### Conclusion and Call to Action

- The speaker concludes by asking the audience what positive future they could create if they mobilized with the same strategic focus as these powerful groups (14:15-14:23).

![Screenshot at 00:02: Introduction slide for TEDxCanberra event titled 'The People's Blueprint' with hands drawing a skyscraper on a blueprint background.](https://ss.rapidrecap.app/screens/aSDKuW1QbqQ/00-00-02.jpg)
![Screenshot at 07:05: Speaker gesturing while discussing how Big Tech and Big Grocery track online and offline activities to influence consumer behavior.](https://ss.rapidrecap.app/screens/aSDKuW1QbqQ/00-07-05.jpg)
![Screenshot at 09:50: A graphic appears listing the four tactical pillars of the cartel playbook: Control Information, Create Dependency, Keep Competition Out, and Exploit the Rules, next to a diagram illustrating cyclical influence.](https://ss.rapidrecap.app/screens/aSDKuW1QbqQ/00-09-50.jpg)
![Screenshot at 10:13: The fifth element, 'Bring Politicians In,' is added to the list graphic, showing the extent of corporate influence tactics.](https://ss.rapidrecap.app/screens/aSDKuW1QbqQ/00-10-13.jpg)
![Screenshot at 14:31: The speaker receives applause from the audience seated in the tiered theater seating as the presentation concludes.](https://ss.rapidrecap.app/screens/aSDKuW1QbqQ/00-14-31.jpg)