Email Course Automation in Kit: Create a Self-Paced Course Without a Platform

Quick Overview

The video demonstrates how to build a self-paced email course automation within Kit by setting up a sequence of emails and using custom tags on button clicks to guide subscribers through the course content sequentially or allow them to skip ahead if they click a link early.

Key Points: The self-paced email course automation uses a sequence of five main email lessons plus a final completion email, structured with one-day waits between lessons. Subscribers who click the link in an email to proceed early automatically receive the tag corresponding to the next lesson, allowing them to skip the waiting period. For example, clicking the button in 'Email Course - Start Lesson 3' applies the 'Email Course - Start Lesson 4' tag, bypassing the default one-day wait. The initial welcome email ('Email Course - Lesson 1') includes a button linking to a 'Thank You' page on the user's website, which should also apply the tag for Lesson 2 upon click. The automation relies on adding a new tag (e.g., 'Email Course - Start Lesson X') via an 'Action' block after the link click to control progression, ensuring the next email is sent immediately upon tag application if the subscriber clicks early.

Context: The tutorial, presented by Preston, a Lead Solutions Consultant at Kit, explains how to use Kit's automation builder to create a self-paced email course structure. This structure delivers course content (lessons) over time via email, but includes conditional logic via tags to allow motivated subscribers to advance through the material faster than the scheduled daily pace.

Detailed Analysis

The video guides the viewer through setting up a self-paced email course automation in the Kit platform. The automation is built as a linear sequence of email steps, separated by one-day wait periods, delivering content like 'Email Course - Lesson 1' through 'Email Course - Start Lesson 6' and concluding with 'Email Course - Completed Course'. The key mechanism for self-pacing is applying a specific tag when a subscriber clicks a link within an email to skip ahead. For instance, in Lesson 1, clicking the button to proceed to Lesson 2 applies the tag 'Email Course - Start Lesson 2'. If a subscriber clicks this link, they immediately jump to the next sequence step, bypassing the default one-day wait. The presenter shows how to configure this by selecting the 'Action' block after an email, choosing 'Add subscriber to tag,' and selecting the appropriate lesson tag. This process is repeated for every lesson's call-to-action button, ensuring that subscribers who click early proceed immediately, while those who do not click wait for the scheduled one-day interval. The presenter also briefly shows how to customize the landing page/form that triggers the initial subscription into the automation.