# watch this if you want to be more assertive…

Source: https://www.youtube.com/watch?v=_k_arXSCO8A
Recap page: https://rapidrecap.app/video/_k_arXSCO8A
Generated: 2026-02-17T19:02:45.686+00:00

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## Quick Overview

To become more assertive, one must adopt six specific mindset shifts, including understanding assertiveness's Latin root meaning 'to claim/affirm' and recognizing that assertive behavior is the most loving thing one can do for relationships, ultimately requiring years of practice like learning a new language.

**Key Points:**
- Assertiveness derives from the Latin 'ad' (to) and 'serere' (to join), forming 'asserere' meaning 'to claim/affirm', entering English in the early 17th century.
- Assertiveness is the middle ground on a spectrum between submissiveness and aggression; assertive role models are not arrogant but simply state their needs clearly.
- Being assertive is framed as the most loving action one can take for relationships because it prevents the long-term damage caused by self-editing or delayed conflict.
- The speaker notes that assertiveness is a habit requiring years of practice, like learning a new language, and one must be compassionate during this learning process.
- Mindset Shift 5 emphasizes mortality: 'You will die... So stop choking' on difficult conversations or declining invitations, as short-term discomfort outweighs long-term regret.
- Mindset Shift 6 reinforces that assertiveness is a skill that takes years of practice, requiring a commitment to say 'no' and complete the 'If I say no, then ___' sentence to solidify the belief that saying 'no' is safe.
- The speaker recommends several books for further reading, including 'Difficult Conversations' by Douglas Stone and 'When I say no I feel guilty' by Manuel J. Smith.

![Screenshot at 00:00: The presenter gestures towards a whiteboard outlining the video's agenda: "6 mindset shifts" and "1 low stakes tool" related to assertiveness.](https://ss.rapidrecap.app/screens/_k_arXSCO8A/00-00-00.jpg)

**Context:** The video serves as a tutorial outlining six essential mindset shifts required for developing assertiveness, framed as a crucial skill for maintaining healthy relationships and self-respect. The presenter uses a whiteboard to illustrate concepts, starting with the etymology of the word 'assertive' and moving through psychological principles that reframe assertiveness as a loving and necessary practice rather than an aggressive act.

## Detailed Analysis

The video provides six mindset shifts to help viewers become more assertive. The first point explored is the etymology of 'assertive,' tracing it back to the Latin roots 'Ad' (to) and 'Serere' (to join), which combined to form 'Asserere' ('claim/affirm'), entering English in the early 17th century. The second shift clarifies that assertiveness is the midpoint between submissiveness and aggression on a spectrum; assertive role models are those who clearly state their needs without being arrogant or aggressive. The third shift emphasizes that one's assertive role model is admirable precisely because they are assertive, not arrogant. Mindset shift four posits that being assertive is the most loving thing one can do for relationships, as it protects long-term connection by avoiding self-editing and delayed conflict. Mindset shift five delivers a stark reminder: "You will die... So stop choking," urging viewers to face short-term discomfort rather than enduring long-term relational damage or self-regret from withholding their opinions. The sixth shift compares assertiveness to learning a new language, stating it requires years of practice and self-compassion. A key mental model introduced is that saying 'No' is safe, contrasting with the fear-based programming that suggests saying 'No' leads to negative consequences. Finally, the presenter concludes by listing recommended books on difficult conversations, guilt, anatomy of peace, differentiation of self, and self-under-siege.

### Agenda Overview

- 6 mindset shifts
- 1 low stakes tool

### Etymology of Assertive

- Latin roots 'Ad' (+to) and 'Serere' (to join) formed 'Asserere' (claim/affirm) -> Assert (Early 17th century)

### Assertiveness Spectrum

- Submissiveness --- Assertiveness --- Aggression
- Assertive role models are not arrogant; they claim their needs.

### Mindset Shift 4

- Being assertive is the most loving thing you can do for relationships because it preserves connection long-term, unlike self-editing which causes harm.

### Mindset Shift 5

- Mortality as motivation: You will die, so stop 'choking' on difficult conversations or avoiding conflict due to fear of discomfort.

### Mindset Shift 6

- Assertiveness is a learned habit requiring years of practice, like a new language; saying 'No' is safe and must be practiced.

### Recommended Reading

- Difficult conversations (Douglas Stone)
- When I say no I feel guilty (Manuel J. Smith)
- Not nice (Aziz Gazipura)
- The anatomy of peace (Arbinger Institute)
- Differentiation of self (Peter Tielman)
- The self under siege (Dr Joyce Catlett, Lisa Firestone, and Robert W. Firestone)

![Screenshot at 00:00: The presenter introduces the video's content, listing "6 mindset shifts" and "1 low stakes tool" on a whiteboard.](https://ss.rapidrecap.app/screens/_k_arXSCO8A/00-00-00.jpg)
![Screenshot at 01:20: The whiteboard displays the etymology breakdown of 'Assertive' from Latin roots 'Ad' and 'Serere' leading to the 17th-century word 'Assert'.](https://ss.rapidrecap.app/screens/_k_arXSCO8A/00-01-20.jpg)
![Screenshot at 03:03: Mindset Shift 2 is written: "You can't stop people making demands on your time/energy... but you can develop the skills to protect yourself."](https://ss.rapidrecap.app/screens/_k_arXSCO8A/00-03-03.jpg)
![Screenshot at 06:06: The presenter draws the assertiveness spectrum with 'Submissiveness' on the left, 'Aggression' on the right, and 'Assertiveness' in the middle.](https://ss.rapidrecap.app/screens/_k_arXSCO8A/00-06-06.jpg)
![Screenshot at 12:29: Mindset Shift 5 is presented: "You will die... So stop choking."](https://ss.rapidrecap.app/screens/_k_arXSCO8A/00-12-29.jpg)
