# Dos Açores para o Mundo | Terry Costa | TEDxHorta

Source: https://www.youtube.com/watch?v=_H2ilmEC2cg
Recap page: https://rapidrecap.app/video/_H2ilmEC2cg
Generated: 2025-11-10T17:09:03.657+00:00

---
## Quick Overview

Terry Costa shares his journey of creating the children's book "Niola" and expanding its reach to over 250 bookstores across 44 countries and 5 languages, emphasizing the importance of perseverance and embracing the unknown in creative ventures.

**Key Points:**
- The speaker, Terry Costa, discusses the creation and global distribution of his children's book, "Niola".
- The book, "Niola", has achieved significant international reach, being available in over 250 bookstores across 44 countries and translated into 5 languages.
- Costa highlights the initial uncertainty and the need to overcome fear when starting any new venture, drawing a parallel to his own creative process.
- He emphasizes that success often involves stepping into the unknown, symbolized by the phrase "Mais Além" (Further Beyond) shown on the event poster.
- The presentation takes place at a TEDxHorta event, indicated by the stage branding and event poster details.
- Costa uses physical props, including a copy of the book and a small stuffed toy related to the character, to engage the audience during his talk.

![Screenshot at 00:04: The event poster for TEDxHorta is displayed, featuring the theme "MAIS ALÉM" \(Further Beyond\) and listing sponsors, setting the stage for a talk about pushing boundaries.](https://ss.rapidrecap.app/screens/_H2ilmEC2cg/00-00-04.png)

**Context:** The video captures a TEDx talk delivered by Terry Costa at TEDxHorta, likely focusing on his experience as an author and entrepreneur in bringing his children's book, "Niola," to an international audience. The context revolves around themes of creativity, risk-taking, and overcoming obstacles in publishing and distribution.

## Detailed Analysis

Terry Costa delivers a motivational talk about his experience creating and distributing the children's book "Niola." He recounts the initial hesitation and fear associated with embarking on a new creative project, stressing that moving "Mais Além" (Further Beyond) requires facing the unknown. Costa details the tangible success of "Niola," noting its distribution in over 250 bookstores across 44 countries and its translation into five languages, demonstrating that perseverance pays off. During his presentation, he interacts with props, including the book itself and a related plush toy, grounding his narrative in tangible results. The core message encourages the audience to overcome self-doubt and take the leap necessary for significant achievement, whether in creative or professional pursuits.

### Introduction and Theme

- Speaker Terry Costa takes the stage at TEDxHorta
- He acknowledges the initial fear of the unknown inherent in new projects
- The theme "Mais Além" (Further Beyond) frames the discussion.

### The Success of "Niola"

- The children's book "Niola" achieved international success
- It is available in over 250 bookstores
- The book is distributed in 44 countries and translated into 5 languages.

### Call to Action

- Costa encourages the audience to embrace uncertainty and move past self-imposed limitations
- He uses gestures to emphasize the need for bold action and commitment to goals.

![Screenshot at 00:04: The event poster for TEDxHorta is displayed, featuring the theme "MAIS ALÉM" \(Further Beyond\) and listing sponsors, setting the stage for a talk about pushing boundaries.](https://ss.rapidrecap.app/screens/_H2ilmEC2cg/00-00-04.png)
![Screenshot at 00:10: Terry Costa walks onto the stage, carrying a gift bag and a book, acknowledging the audience before beginning his talk.](https://ss.rapidrecap.app/screens/_H2ilmEC2cg/00-00-10.png)
![Screenshot at 00:27: Costa, standing center stage, uses expressive hand gestures while passionately making a point during his speech.](https://ss.rapidrecap.app/screens/_H2ilmEC2cg/00-00-27.png)
![Screenshot at 00:53: A wide shot capturing the entire theater, showing the speaker illuminated on stage against the dark audience seating and the prominent TEDx Horta branding.](https://ss.rapidrecap.app/screens/_H2ilmEC2cg/00-00-53.png)
![Screenshot at 01:17: Close-up of Costa using hand gestures to illustrate a concept while speaking into his lapel microphone.](https://ss.rapidrecap.app/screens/_H2ilmEC2cg/00-01-17.png)
![Screenshot at 01:57: The wide shot emphasizes the theatrical setting of the event, with illuminated balconies framing the dark audience and the brightly lit stage.](https://ss.rapidrecap.app/screens/_H2ilmEC2cg/00-01-57.png)
![Screenshot at 03:43: A mid-shot of Costa speaking intensely, using expressive hand gestures to convey emotion and emphasis to the audience.](https://ss.rapidrecap.app/screens/_H2ilmEC2cg/00-03-43.png)
![Screenshot at 04:43: Costa holds up a small bundle of dried herbs or foliage, likely a physical prop related to the content of his story or message.](https://ss.rapidrecap.app/screens/_H2ilmEC2cg/00-04-43.png)
![Screenshot at 07:07: Costa holds up the children's book "Niola," showing an illustration of the main character near a volcano to the audience.](https://ss.rapidrecap.app/screens/_H2ilmEC2cg/00-07-07.png)
![Screenshot at 11:51: The screen behind the speaker displays images of the "Niola" book covers in multiple languages, highlighting its international success.](https://ss.rapidrecap.app/screens/_H2ilmEC2cg/00-11-51.png)
