Evergreen Newsletter Automation in Kit: Send Your Best Content on Autopilot

Quick Overview

The video demonstrates how to set up an Evergreen Newsletter Automation sequence in Kit, ensuring that new subscribers receive a curated sequence of emails (such as six months' worth of content) tailored to their sign-up date, rather than a time-sensitive broadcast, by configuring specific sequence behavior settings like restarting or staying in the sequence after new content is added.

Key Points: The Evergreen Newsletter Automation in Kit creates an email sequence that new subscribers receive based on their enrollment date, ensuring content remains relevant indefinitely. The demonstration shows a basic sequence starting with an initial email, followed by an 'Evergreen Newsletter' step, which represents the ongoing content delivery. Key sequence behavior settings are reviewed, including whether subscribers can restart the sequence multiple times (recommended to enable for evergreen content). Crucially, the setting 'Yes, subscribers added via Visual Automations should stay in the sequence' is checked, ensuring new content added later still reaches existing subscribers. The sequence schedule is configured to send emails only on specific days, such as Friday, to maintain a consistent delivery schedule for the audience. The presenter shows how to select a specific time zone for sending emails within the 'Around' setting to control delivery time relative to the subscriber's local time. The final step involves activating the sequence using the toggle in the top right corner after all settings are confirmed.

Context: The presenter, Preston, a Solutions Consultant at Kit, explains how to configure an 'Evergreen Newsletter Automation' sequence within the Kit platform. This type of automation is designed to deliver a fixed series of emails to any new subscriber immediately upon joining, regardless of when they sign up, ensuring that the content remains perpetually relevant, unlike a time-sensitive broadcast.

Detailed Analysis

The tutorial explains the setup for an Evergreen Newsletter Automation in Kit, which allows content to be delivered to new subscribers based on their sign-up time rather than a specific broadcast date. The workflow starts with a trigger, likely a form submission or tag addition, leading into the core 'Evergreen Newsletter' sequence. The presenter navigates to the sequence settings screen, focusing on the 'Sequence Behavior' section. Key decisions include allowing subscribers to restart the sequence multiple times (enabled in the video) and ensuring subscribers added via Visual Automations stay in the sequence even after new content is published (also enabled). The presenter then adjusts the 'Sequence Schedule' under 'Email Settings' to send emails only on Fridays, setting the 'Around' time zone to GMT-05:00 (Eastern Time). This ensures consistency for the audience receiving the weekly newsletter content. Finally, the presenter notes that once the content of the three existing emails is populated, the user must toggle the 'Active' switch in the top right corner to launch the automation. The goal is to avoid sending time-sensitive content and instead provide a valuable, continuous onboarding or nurture path for every new lead.