# How She Vibe Coded a $200k/Year App Source: https://www.youtube.com/watch?v=XmfhYKG2uZs Recap page: https://rapidrecap.app/video/XmfhYKG2uZs Generated: 2026-03-02T20:04:47.146+00:00 --- ## Quick Overview Sabrine Matos, founder of Pliinq, built the women's safety app using no prior coding experience, launching in June 2024 after starting development in April 2025, achieving $200,000 in revenue in less than a year and currently negotiating multi-million dollar government contracts in Brazil. **Key Points:** - Pliinq, a women's safety app built by Sabrine Matos, achieved $200,000 in revenue in less than a year (0:13). - Matos started the company with zero coding experience and built the first version in 45 days (0:05, 1:17). - The app launched publicly in June 2024 after starting development in April 2025, following testing in May 2025 (1:35, 6:36). - Pliinq's primary traffic source is organic growth from TikTok, which provides low CPMs compared to paid ads on Meta and Google (8:44, 9:53). - The company is currently negotiating multi-million dollar government contracts in Brazil (1:17, 3:43). - The revenue model is annual subscriptions ($15/year) and per-search fees ($5/search), not monthly recurring revenue (MRR) (2:39, 2:47). - The grand vision for Pliinq is global expansion across the Americas, Europe, and other continents by 2027 (3:57, 14:01). ![Screenshot at 0:02: Introduction slide featuring Sabrine Matos, Founder of Pliinq, alongside the Pliinq app logo.](https://ss.rapidrecap.app/screens/XmfhYKG2uZs/00-00-02.jpg) **Context:** This video features an interview with Sabrine Matos, the founder of Pliinq, a Brazilian safety app designed to help women verify people they meet using public criminal data. Matos discusses her journey from having no coding background to rapidly scaling the app, achieving significant revenue milestones, securing early media attention, and entering negotiations for government contracts. ## Detailed Analysis Sabrine Matos, the founder of Pliinq, created the women's safety app in Brazil despite having no prior coding experience, building the initial version in just 45 days across three iterations (1:17). Pliinq offers background verification using public criminal data to help women know who is entering their lives for relationships or professional connections (0:02). The company launched in June 2024, following development starting in April 2025 (6:36). Within less than a year, the app generated $200,000 in revenue and reached 40,000 users per year (0:13, 1:54). Matos attributes much of their growth to organic traffic from TikTok, noting that User Generated Content (UGC) ads have low CPMs compared to paid ads on Meta and Google (9:53). Pliinq's business model relies on annual subscriptions ($15/year) and per-search fees ($5), not MRR (2:39). The company is actively pursuing government contracts in Brazil, aiming for multi-million dollar deals (3:43). Matos's advice for new builders is to focus on features that build community and to look at existing products to see how they can offer something easier or cheaper (11:24). The grand vision for Pliinq is global expansion, targeting the USA and Europe by 2027 (13:58). ### Pliinq Founding & Growth - Founded by Sabrine Matos with zero coding experience - Initial version built in 45 days across 3 versions - Launched publicly in June 2024 after starting development in April 2025 - Achieved $200k annual revenue in under one year (1:12, 1:33) ### Business Model & Revenue - Revenue from annual subscriptions ($15/year) and per-search fees ($5/search) - No Monthly Recurring Revenue (MRR) charged annually - Creators earn commission by bringing in friends (2:39, 10:09) ### Marketing Strategy - Primary source of traffic is organic growth from TikTok - UGC ads are the best performing ads, offering low CPMs compared to Meta/Google ads (8:44, 9:53) ### Current Traction & Government Focus - Currently negotiating multi-million dollar government contracts in Brazil, aiming for 50% revenue from contracts and 50% from the app (3:43, 4:17) ### Future Vision (by 2027) - Expand internationally to cover Latin America, USA, and Europe (13:56) ### Advice for Builders - Focus on features that build community - Look at existing market solutions to offer something easier or cheaper (11:24) ![Screenshot at 0:04: Screenshot of the Pliinq website homepage in Portuguese, emphasizing trust starts with information.](https://ss.rapidrecap.app/screens/XmfhYKG2uZs/00-00-04.jpg) ![Screenshot at 0:04: Screen displaying the four steps of how Pliinq verification works: Basic Data, Complete Scan, Risk Analysis, and Anonymous/Confidential \(0:04\).](https://ss.rapidrecap.app/screens/XmfhYKG2uZs/00-00-04.jpg) ![Screenshot at 0:06: Slide showing Pliinq enables instant background checks using public criminal data \(0:06\).](https://ss.rapidrecap.app/screens/XmfhYKG2uZs/00-00-06.jpg) ![Screenshot at 1:16: Slide detailing the launch timeline: Started April 2025, Tested May 2025, Released June 2025.](https://ss.rapidrecap.app/screens/XmfhYKG2uZs/00-01-16.jpg) ![Screenshot at 3:44: Map highlighting the initial focus on Brazilian states and the plan for government contracts.](https://ss.rapidrecap.app/screens/XmfhYKG2uZs/00-03-44.jpg)