# How to Create Platforms that Choose You | Precious Adedeji | TEDxMcPherson U

Source: https://www.youtube.com/watch?v=XK0c907SSK4
Recap page: https://rapidrecap.app/video/XK0c907SSK4
Generated: 2025-11-19T17:10:11.921+00:00

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## Quick Overview

The speaker argues that creating platforms that choose you, rather than constantly seeking opportunities, involves focusing on developing strong content and character that naturally attracts attention and opportunities, citing his own experience of being offered a high-paying job after developing skills in content creation and character building.

**Key Points:**
- The speaker emphasizes shifting focus from actively seeking platforms to developing qualities that make platforms seek you out.
- He recounts graduating in 2016 from McPherson University's Mathematics department, specifically not taking the expected path of pure academics.
- He initially worked for a boss in 2017 who paid him 150,000 Naira, but he left because he felt there was nothing more to learn, despite the good pay.
- He learned how to write business plans and develop content skills through online resources and YouTube tutorials.
- The speaker emphasizes that the key is developing content and character that is so good, it becomes a 'gateway' to opportunities.
- He successfully built his capacity to deliver on platforms, which eventually led to being offered a high-paying consulting job in 2018.

![Screenshot at 00:10: The speaker, wearing a bright red jacket, stands center stage at the TEDx McPherson U. event, addressing the audience while holding a microphone, setting the scene for his motivational talk.](https://ss.rapidrecap.app/screens/XK0c907SSK4/00-00-10.png)

**Context:** This TEDx talk, delivered by Precious Adedeji at TEDxMcPherson U., centers on the concept of self-development as a strategy for attracting opportunities. The speaker uses his personal journey after graduating from university to illustrate how prioritizing skill acquisition (content creation, character development) over aggressively chasing jobs leads to platforms and employers seeking him out.

## Detailed Analysis

The speaker recounts his post-graduation experience, starting after graduating from McPherson University in 2016 with a degree in Mathematics. He immediately rejected the expected academic path, choosing instead to pursue skills he valued. He shares an anecdote about working for a boss who paid him 150,000 Naira monthly but offered little growth, leading him to leave. He then devoted himself to self-development, learning to write business plans and develop content skills via online resources like YouTube. The central thesis is that people should focus on building 'solid content and character' that makes opportunities come to them, rather than chasing them. He points out that many people are skilled in content creation but lack the character to deliver, or vice versa. He contrasts this with his own experience where his mentor, who was working on a Google project, offered him a job because the speaker had developed both content and character. He stresses that if you develop capacity, opportunities will find you, citing his successful navigation of social media and business plans as examples of building skills that attract people. He concludes by emphasizing that the content and character developed is what truly matters, not just the initial salary offered.

### Introduction and Graduation Context

- Speaker graduated from McPherson University in 2016 with a Mathematics degree
- Rejected the expected academic path immediately after graduating
- Recounts leaving a high-paying job (150,000 Naira monthly) because of lack of learning opportunities.

### Skill Acquisition and Self-Development

- Learned business planning and content creation skills through online resources and YouTube
- Focused on developing capacity rather than chasing jobs
- Highlighted the importance of having both content and character.

### The Power of Capacity

- Stressed that platforms will seek you out if your capacity is developed
- Cited the example of securing a high-paying consulting job in 2018 due to demonstrated skill.

### Final Encouragement

- Urged the audience to focus on developing content and character, noting that this is what ultimately attracts opportunities and makes one indispensable.

![Screenshot at 00:04: Speaker gesturing while on stage with the TEDx McPherson U. backdrop.](https://ss.rapidrecap.app/screens/XK0c907SSK4/00-00-04.png)
![Screenshot at 00:11: Speaker beginning his address after initial greetings, holding the microphone firmly.](https://ss.rapidrecap.app/screens/XK0c907SSK4/00-00-11.png)
![Screenshot at 00:25: Speaker acknowledging the audience, raising his hand in thanks for their applause.](https://ss.rapidrecap.app/screens/XK0c907SSK4/00-00-25.png)
![Screenshot at 00:39: Speaker using hand gestures to emphasize the concept of platforms seeking you out.](https://ss.rapidrecap.app/screens/XK0c907SSK4/00-00-39.png)
![Screenshot at 01:10: Visual of the speaker mid-sentence, illustrating passionate delivery.](https://ss.rapidrecap.app/screens/XK0c907SSK4/00-01-10.png)
![Screenshot at 02:25: Speaker describing his early career struggles and lack of proper guidance.](https://ss.rapidrecap.app/screens/XK0c907SSK4/00-02-25.png)
![Screenshot at 03:33: Speaker referencing the concept of content and character development in relation to a mentor's advice.](https://ss.rapidrecap.app/screens/XK0c907SSK4/00-03-33.png)
![Screenshot at 04:48: A cameraman in a red shirt is visible on the side of the stage, actively recording the presentation.](https://ss.rapidrecap.app/screens/XK0c907SSK4/00-04-48.png)
![Screenshot at 06:06: Speaker emphasizing a point with a clear gesture, while the stage lighting cycles through colors.](https://ss.rapidrecap.app/screens/XK0c907SSK4/00-06-06.png)
![Screenshot at 08:53: Speaker holding the microphone and gesturing with his left hand while speaking directly to the audience.](https://ss.rapidrecap.app/screens/XK0c907SSK4/00-08-53.png)
