# Siempre se puede volver a empezar | Eulàlia Sans Serramitjana | TEDxUFRO Women

Source: https://www.youtube.com/watch?v=WYaMfvdcup0
Recap page: https://rapidrecap.app/video/WYaMfvdcup0
Generated: 2025-12-02T18:12:55.824+00:00

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## Quick Overview

Eulàlia Sans Serramitjana shares her journey of overcoming the fear of failure and embracing change, ultimately leading her and her partners to successfully start a business creating fortified herbal teas in Chile, emphasizing that it is always possible to start anew.

**Key Points:**
- Eulàlia Sans Serramitjana emphasizes that it is always possible to start over, change direction, or fail without it signifying the end.
- Her scientific passion began very young, leading her to pursue a Master's and Doctorate in Clinical Microbiology at the University of Barcelona, focusing on oral infection pathogens.
- The speaker realized she was moving away from her passion for science when her research results were not as expected, causing her motivation to decrease.
- She moved to Chile in February 2020, just weeks before the COVID-19 pandemic began, which presented a challenging environment for her new endeavors.
- She co-founded a company with two commercial engineer partners to create Bico, a fortified herbal tea with vitamins and collagen, aimed at improving the well-being of the Chilean population.
- The speaker highlights that their success came from taking things step-by-step, starting with prototyping and minimum viable product production on a small scale.
- Her greatest achievement was realizing that what seemed like a setback (the unexpected research results) was actually an opportunity to reorganize her path and pursue entrepreneurship.

![Screenshot at 00:28: Speaker Eulàlia Sans Serramitjana on stage at TEDxUFRO Women, sharing her personal story about overcoming fear and embracing change in her career path.](https://ss.rapidrecap.app/screens/WYaMfvdcup0/00-00-28.png)

**Context:** Eulàlia Sans Serramitjana presents her personal and professional narrative at a TEDxUFRO Women event themed 'Trayectorias de Frontera' (Frontier Trajectories). She recounts her background in clinical microbiology, the emotional challenges she faced when her academic research results were disappointing, and the pivotal decision to pivot from academia to entrepreneurship after moving to Chile just as the pandemic hit. Her talk centers on resilience, embracing change, and the belief that failure is an opportunity for reorganization.

## Detailed Analysis

Eulàlia Sans Serramitjana begins by assuring the audience that it is always possible to start again, change direction, or fail without consequence. She describes her early passion for science, which led her to study Clinical Microbiology in Barcelona, completing her Master's and Doctorate focusing on pathogens causing oral infections, including Streptococcus group A and periodontitis-related bacteria. She admits that she began to feel disconnected from her scientific passion when her research outcomes did not meet expectations, leading to diminishing motivation. This prompted her to make a significant change: moving to Chile in February 2020, right before the COVID-19 pandemic struck. Despite the initial difficulties and the need to juggle academic work with personal life, she and two business partners—both commercial engineers—decided to launch Bico, a company producing fortified herbal tea containing vitamins and collagen, intended to improve the health of the Chilean population. She recounts that their entrepreneurial journey involved starting small with prototyping and minimal viable products, expanding production later, and marketing across regions like La Araucanía and Santiago. She concludes by stating that her greatest achievement was recognizing that the perceived setback in her academic career was, in fact, an opportunity to reinvent herself, and that this realization allows her to believe that everything is possible, even when facing uncertainty or fear of change.

### Personal Journey & Scientific Background

- Early passion for science
- Studied Clinical Microbiology (Master's/Doctorate) in Barcelona
- Focused on oral infection pathogens (Streptococcus group A, periodontitis)
- Realized motivation was decreasing due to disappointing research results

### The Entrepreneurial Pivot

- Moved to Chile in February 2020, just before the COVID-19 pandemic struck
- Partnered with two commercial engineers (Giselle and Macarena)
- Co-founded Bico to launch fortified herbal tea with vitamins and collagen

### Challenges and Growth

- Navigating the pandemic while launching a business
- Started with small-scale prototyping and MVP production
- Expanded sales across regions like La Araucanía and Santiago

### Core Message

- Embracing the possibility of starting over, even after perceived failures
- Recognizing that setbacks are opportunities for reorganization
- Believing that everything is possible if you dare to try and dream.

![Screenshot at 00:05: A collage of various faces and scenes, likely representing the community or participants involved in the TEDxUFRO Women event.](https://ss.rapidrecap.app/screens/WYaMfvdcup0/00-00-05.png)
![Screenshot at 00:13: Title slide for the event: TEDx UFRO Women Trayectorias de Frontera, along with logos of sponsoring organizations.](https://ss.rapidrecap.app/screens/WYaMfvdcup0/00-00-13.png)
![Screenshot at 00:18: The speaker, Eulàlia Sans Serramitjana, standing confidently on stage in front of large TEDx UFRO Women letters, addressing the audience.](https://ss.rapidrecap.app/screens/WYaMfvdcup0/00-00-18.png)
![Screenshot at 00:47: Wide shot of the speaker on the dark stage with the large TEDx UFRO Women signage behind her and the audience silhouettes in the foreground.](https://ss.rapidrecap.app/screens/WYaMfvdcup0/00-00-47.png)
![Screenshot at 02:59: Close-up of the speaker gesturing while discussing the phenomenon of quorum sensing in bacteria.](https://ss.rapidrecap.app/screens/WYaMfvdcup0/00-02-59.png)