# How I Grew My Plugin to $12K/Month Source: https://www.youtube.com/watch?v=W48emwbUlUE Recap page: https://rapidrecap.app/video/W48emwbUlUE Generated: 2026-02-11T18:36:05.684+00:00 --- ## Quick Overview Vikash built his plugin, Bulk Mockup, by solving a specific customer pain point discovered through community engagement, leading to $12,000 MRR by focusing on content creation derived directly from customer problems and excellent customer support, rather than chasing viral trends. **Key Points:** - Vikash developed the Bulk Mockup Photoshop plugin after identifying a specific customer pain point regarding time-consuming manual mockup creation on platforms like Upwork. - The plugin currently generates $12,000 MRR, achieved without relying on viral content or chasing TikTok trends. - His marketing playbook centers on a three-step flywheel: 1. Collect customer pain from communities/YouTube comments, 2. Create content directly addressing that pain, and 3. Provide excellent customer support. - The initial development involved learning JavaScript in one day to create a hacky Photoshop script, which was then sold as a one-time fee product ($47 lifetime deal) before evolving into the subscription model. - A key distribution strategy involves creating YouTube tutorials optimized for Google Search SEO, as 40.9% of his channel's views come from YouTube search. - He uses a specific tech stack including Kommodo.ai ($19/ltd) for tutorials, Bolddesk ($15/mo) for customer support, Senja ($19/mo) for showcasing reviews, and Zoom ($20/mo) for support calls. - His advice for founders is to obsess over customer problems discovered through direct conversations and feedback, rather than building broad SaaS solutions. ![Screenshot at 00:06: Vikash introduces his strategy as simple: turning customer pain into content, which is visually supported by him holding up a blurred screen showing his initial struggle \(customer pain\) to the final product \(Bulk Mockup website\).](https://ss.rapidrecap.app/screens/W48emwbUlUE/00-00-06.jpg) **Context:** This video features an interview between Pat Walls (host of Starter Story) and Vikash Kumar Prajapati, the creator of Bulk Mockup, a Photoshop plugin designed to automate the bulk creation of mockups for entrepreneurs selling Print-on-Demand products. Vikash details how he identified the initial problem, developed a solution using self-taught coding, and scaled the business using a content-driven marketing strategy focused entirely on solving specific user pain points. ## Detailed Analysis Vikash detailed his strategy for growing Bulk Mockup to $12,000 MRR, emphasizing that his approach avoids chasing viral trends and instead focuses on solving specific customer pain. The strategy is built on a three-step flywheel: 1. Collect Customer Pain by monitoring communities like Reddit and YouTube comments for explicit problems users face (e.g., manual mockup creation taking hours, as seen at 06:54). 2. Create Content directly addressing these identified pains, primarily through YouTube tutorials optimized for search (40.9% of traffic from YouTube search, 22.7% from External, as shown at 10:38). 3. Provide Excellent Customer Service, which reinforces trust and generates more feedback loops. Vikash noted he started by learning JavaScript in one day to create a hacky Photoshop script to solve the automation problem for a client who paid him $300 upfront (02:30). He initially sold this script as a lifetime deal for $47 before pivoting to a subscription model, which now generates $12,000 MRR (01:21). He stressed that the product is a niche plugin for Etsy sellers, which is a strength, not a weakness. His tech stack includes Kommodo.ai for tutorials ($19/ltd), Bolddesk for customer support ($15/mo), Senja for reviews ($19/mo), Zoom for support calls ($20/mo), Adobe Creative Cloud ($40/mo), and Barumi for screen recording ($79/ltd). His final advice is to focus obsessively on solving customer problems rather than building broad SaaS tools. ### Initial Problem & Solution - Customer needed automation for creating 1,800 mockups manually, taking days; Vikash learned JavaScript in one day to write a Photoshop script to solve this, initially selling it for $47 lifetime access. ### Business Model & Revenue - Bulk Mockup generates $12,000 MRR; initially sold via one-time fee, now subscription-based; the product targets niche Etsy sellers creating POD mockups. ### Marketing Flywheel - Step 1 (Collect Pain) - Harvest customer pain points from communities (Reddit/Forums) and YouTube comments, focusing on unaddressed struggles like manual Photoshop work (06:54). ### Marketing Flywheel - Step 2 (Create Content) - Develop YouTube content specifically solving the pain points identified in Step 1, ensuring titles/descriptions are optimized for search (40.9% of traffic from YouTube search, 10:38). ### Marketing Flywheel - Step 3 (Distribution & Support) - Distribute content via YouTube/Google SEO and provide excellent customer support (which also feeds back into Step 1). ### Tech Stack - Kommodo.ai ($19/ltd) for tutorials, Bolddesk ($15/mo) for support, Senja ($19/mo) for reviews, Zoom ($20/mo) for calls, Adobe ($40/mo), Barumi ($79/ltd) for screen recording, and Cal.com (Free) for scheduling. ### Final Advice - Founders must obsess over solving one specific, painful problem for a specific customer segment rather than building a broad solution. ![Screenshot at 00:03: Vikash introduces his strategy of turning customer pain into content, shown via a blurred image of a screen displaying his product's website.](https://ss.rapidrecap.app/screens/W48emwbUlUE/00-00-03.jpg) ![Screenshot at 00:06: Vikash shows his Gumroad dashboard analytics, highlighting $146,494.99 in total sales from 9,600 sales over the last year.](https://ss.rapidrecap.app/screens/W48emwbUlUE/00-00-06.jpg) ![Screenshot at 02:26: Slide illustrating the problem Vikash solved: manual mockup creation taking days vs. his script automating it in minutes.](https://ss.rapidrecap.app/screens/W48emwbUlUE/00-02-26.jpg) ![Screenshot at 04:48: Graphic displaying Vikash's Content Flywheel: Discover customer pain -\> Creating content -\> Get feedback -\> Discover new customer pain.](https://ss.rapidrecap.app/screens/W48emwbUlUE/00-04-48.jpg) ![Screenshot at 10:38: YouTube analytics showing that 40.9% of traffic comes from YouTube Search and 22.7% from External sources, emphasizing the importance of SEO.](https://ss.rapidrecap.app/screens/W48emwbUlUE/00-10-38.jpg)