# How To Track (and Improve) Your Brand's Visibility in LLMs Source: https://www.youtube.com/watch?v=U4vTNI6xaS8 Recap page: https://rapidrecap.app/video/U4vTNI6xaS8 Generated: 2025-11-18T12:32:11.805+00:00 --- ## Quick Overview The video demonstrates how to use Semrush's AI Visibility tool to track and improve brand visibility across various Large Language Models (LLMs) by analyzing AI-generated search results, competitor performance, content opportunities, and key business drivers, ultimately guiding SEO and content strategy to ensure the brand is cited favorably in AI answers. **Key Points:** - ChatGPT processes 2.5 billion prompts daily, necessitating dedicated AI Search Optimisation separate from traditional SEO. - A Semrush study indicated that ChatGPT primarily cites lower-ranking search results (positions 21+) for related queries 80% of the time. - The Semrush AI Visibility Tool provides an AI score (e.g., Octopus Energy scored 81/100, 'Great' in the UK for all platforms). - The tool breaks down visibility by platform (e.g., AI Overview score of 86 vs. ChatGPT score of 80 for Octopus Energy in the UK). - Topic Opportunities show where competitors are mentioned in AI answers, but the tracked brand is missing, indicating content gaps (e.g., 122 topics identified for Octopus Energy). - Source Opportunities highlight 8.5K instances where competitors are cited by AI, but the brand is not, offering clear outreach targets. - The tool provides AI Strategic Opportunities, categorized by timeframe (Short, Medium, Urgent), offering specific recommendations like creating an 'Octopus UK Energy Reference Library'. ![Screenshot at 00:14: The visual comparison explicitly states that 'AI Search Optimisation' is not the same as 'Search Engine Optimisation,' highlighting the core distinction the video aims to explain regarding modern AI search dynamics.](https://ss.rapidrecap.app/screens/U4vTNI6xaS8/00-00-14.png) **Context:** This tutorial focuses on the evolving landscape of search driven by Generative AI tools like ChatGPT and Google's AI Overviews, emphasizing that traditional Search Engine Optimisation (SEO) is insufficient for succeeding in the new AI search environment. The presenter introduces Semrush's AI Visibility tool, which is designed to measure and improve brand presence specifically within LLM-generated answers, addressing the need for proactive strategies in this new search era. ## Detailed Analysis The video explains that with ChatGPT handling 2.5 billion prompts daily, AI Search Optimisation is now a distinct field from traditional SEO, as AI models often cite lower-ranking traditional search results (positions 21+). The presenter demonstrates the Semrush AI Visibility tool, showing that Octopus Energy achieves an 81/100 AI Visibility score in the UK, with performance varying across platforms (e.g., AI Overview score of 86 vs. ChatGPT score of 80). The tool offers several crucial sections: Visibility Overview shows overall performance; Topic & Sources identifies 874 existing mentions and 122 Topic Opportunities where competitors are cited but the brand is missing, such as in prompts related to 'Electricity Bill Payment and Checking'; Source Opportunities lists 8.5K instances where competitors are cited but Octopus Energy is not, providing direct outreach targets; and Prompt Research allows analysis of specific prompts to understand what content works best for AI. Finally, the AI Strategic Opportunities section categorizes actions into Short-term, Medium-term, and Urgent timeframes, offering actionable recommendations like investing in an 'Octopus UK Energy Reference Library' to become a default UK reference source, which is crucial for influencing AI answers. ### AI Visibility Overview - Octopus Energy UK score is 81/100 ('Great') across all platforms - Total AI Visibility (81) is closely followed by ChatGPT (80) and AI Overview (86), with AI Mode lagging at 76 - Monthly audience is projected at 7.1M mentions. ### Topics & Sources Analysis - Identified 874 'Your Performing Topics' and 122 'Topic Opportunities' where competitors are mentioned but the brand is missing - 6.3K 'Cited Sources' and 8.5K 'Source Opportunities' where competitors are cited but the brand is missing. ### Competitor Research - Octopus Energy leads competitors (Bulb 78, EDF Energy 76, OVO Energy 65) in AI Visibility for the UK, showing a competitive edge that must be defended. ### Prompt Research & Business Drivers - Lists top prompts like 'High Energy Bills Investigation' and shows brand performance across key business drivers like 'App-Based Account Experience' (Octopus Energy score 25) and 'Smart Meter Rollout & Utilization' (score 14). ### AI Strategic Opportunities - Provides actionable insights categorized by timeframe (Short, Medium, Urgent) with specific recommendations, such as investing in an 'Octopus UK Energy Reference Library' to secure future AI citations. ![Screenshot at 00:01: Text overlay highlights the core topic: 'Brand Products Services' in relation to AI recommendations.](https://ss.rapidrecap.app/screens/U4vTNI6xaS8/00-00-01.png) ![Screenshot at 00:03: Graphic explicitly negates the idea that AI Search Optimisation is the same as traditional Search Engine Optimisation.](https://ss.rapidrecap.app/screens/U4vTNI6xaS8/00-00-03.png) ![Screenshot at 00:25: Semrush article screenshot detailing that ChatGPT primarily cites lower-ranking search results \(positions 21+\).](https://ss.rapidrecap.app/screens/U4vTNI6xaS8/00-00-25.png) ![Screenshot at 00:47: Graphic displaying ChatGPT usage statistics: 400 million weekly active users asking for recommendations.](https://ss.rapidrecap.app/screens/U4vTNI6xaS8/00-00-47.png) ![Screenshot at 01:28: Semrush AI Visibility Overview showing Octopus Energy's score of 75/100 \('Medium'\) for the UK market.](https://ss.rapidrecap.app/screens/U4vTNI6xaS8/00-01-28.png) ![Screenshot at 02:25: The AI Visibility dashboard shows an improved score of 81/100 \('Great'\) for Octopus Energy in the UK.](https://ss.rapidrecap.app/screens/U4vTNI6xaS8/00-02-25.png) ![Screenshot at 03:51: The 'Topics & Sources' section shows data on 'Your Performing Topics' \(874\) versus 'Topic Opportunities' \(122\).](https://ss.rapidrecap.app/screens/U4vTNI6xaS8/00-03-51.png) ![Screenshot at 04:24: Detailed view of an AI response for a prompt, showing 'Brands mentioned' \(like British Gas, Edf\) and 'Sources' used by the AI.](https://ss.rapidrecap.app/screens/U4vTNI6xaS8/00-04-24.png) ![Screenshot at 06:14: The 'Topics & Prompts' view breaks down mentions across competitors for specific prompts.](https://ss.rapidrecap.app/screens/U4vTNI6xaS8/00-06-14.png) ![Screenshot at 08:01: Text overlay highlighting the 'Prompt tracking' feature for monitoring visibility changes over time for specific queries.](https://ss.rapidrecap.app/screens/U4vTNI6xaS8/00-08-01.png)