# I make $120K/year from 3 mobile apps

Source: https://www.youtube.com/watch?v=SJOFUBNHYqU
Recap page: https://rapidrecap.app/video/SJOFUBNHYqU
Generated: 2025-12-04T18:39:43.852+00:00

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## Quick Overview

The creator, Presh, generates $10,400 in monthly revenue, equating to $120,000 in ARR over the past year, by building a portfolio of three hyper-niche health and wellness apps: GoPolar, SunSeek, and Posture AI, all developed using a lean tech stack and focusing on solving personal pain points within overlapping user bases.

**Key Points:**
- The business achieved $10,400 in total monthly revenue, translating to $120,000 in ARR over the past year, primarily through subscription-based revenue.
- The three successful, hyper-niche apps are GoPolar (contrast therapy tracking), SunSeek (circadian rhythm/Vitamin D optimization), and Posture AI (posture correction).
- The core strategy involves solving personal pain points experienced by the founder (e.g., tracking cold exposure, monitoring sunlight, correcting posture), which naturally leads to building better products than competitors.
- The tech stack is intentionally lean, costing about $300 monthly for tools like Figma ($20), Cloudcode/Xcode, Supabase, RevenueCat (1% of revenue), Sentry.io ($26), Posthog (pay-as-you-go), Linear ($16), and ChatGPT ($20).
- Distribution is planned from Day 0, focusing on cross-promoting the apps to overlapping audiences to eliminate the need for external remarketing and cold outreach.
- The development playbook involves five steps: 1. Identify passion, 2. Find problems around it, 3. Build a quick MVP, 4. Plan distribution from Day 0, and 5. Put in the reps by iterating until the product clicks.

![Screenshot at 00:03: Visual display of the three launched apps \(Posture AI, GoPolar, SunSeek\) alongside the stated monthly revenue of $10,400, illustrating the successful outcome of the niche portfolio strategy.](https://ss.rapidrecap.app/screens/SJOFUBNHYqU/00-00-03.png)

**Context:** This video is a 'Starter Story' interview featuring Presh Dinesh Kumar, who details his journey building a portfolio of three successful mobile applications under 'The Wellness Company' umbrella. Presh started building apps after realizing college wasn't for him, drawing inspiration from entrepreneurs he met while working at Launch. The apps focus narrowly on health and wellness niches, leveraging a low-cost, AI-centric tech stack.

## Detailed Analysis

Presh Dinesh Kumar shares his playbook for building three successful, revenue-generating mobile apps focused on health and wellness: GoPolar (contrast therapy tracking), SunSeek (circadian rhythm/Vitamin D), and Posture AI (posture correction). The business generates $10,400 in monthly revenue ($120k ARR) with over 1,500 paying subscribers and a Day 30 free-to-paid conversion rate of 61%. His strategy centers on solving personal pain points (Step 1: Identify passion, Step 2: Find problems around it) within a niche he cares deeply about, ensuring he builds a better product than existing competitors. He emphasizes building a quick MVP (Step 3) and planning distribution from Day 0 (Step 4) by targeting overlapping audiences between his apps to leverage warm outreach and existing customer bases. The tech stack is kept intentionally lean, costing around $300 monthly, utilizing tools like Figma for design, Cloudcode/Xcode/Supabase for development/backend, RevenueCat for subscriptions, and Sentry.io for crash logging. Step 5 is to 'Put in the reps' and iterate until the product experience is exceptional. The final takeaway is that building products around problems you personally face provides the motivation and focus needed to succeed where others might quit.

### Financial Snapshot

- Monthly revenue is $10,400
- Profit margins are 80%-85%
- Total cost for tools is $300/month
- Apple commission is 15% (for subscriptions under $1M ARR).

### The Wellness Company Apps

- GoPolar tracks contrast therapy (cold plunge/sauna)
- SunSeek optimizes circadian health and Vitamin D intake via sunlight tracking
- Posture AI uses scanning to provide detailed posture reports.

### The 5-Step Playbook

- 1. Identify your passion (Health/Wellness)
- 2. Find problems around it (e.g., tracking cold exposure, poor posture)
- 3. Build a quick MVP using low-cost tools
- 4. Plan distribution from Day 0 by targeting overlapping users
- 5. Put in the reps and iterate until it clicks.

### Tech Stack Breakdown

- Design uses Figma ($20)
- App Development uses Cloudcode/Xcode
- Backend & Database uses Supabase ($25 million transactions/month)
- Customer Support uses iMessage (FREE)
- Subscriptions use RevenueCat (1% of revenue)
- Crash Logs use Sentry.io ($26)
- Analytics use Posthog (Pay as you go)
- Project Management uses Linear ($16)
- Thinking & Strategy uses ChatGPT ($20)
- Video Editing uses CapCut (FREE)
- Landing Page uses Framer ($30)
- Testing MVPs uses Lovable.dev ($25).

![Screenshot at 00:02: Initial display of the three Apple App Store listings for Presh's apps: Posture AI, GoPolar, and SunSeek.](https://ss.rapidrecap.app/screens/SJOFUBNHYqU/00-00-02.png)
![Screenshot at 01:40: Key financial metrics displayed: $10,400 monthly revenue and 1,500 paying subscribers.](https://ss.rapidrecap.app/screens/SJOFUBNHYqU/00-01-40.png)
![Screenshot at 02:08: Screen recording of the GoPolar app interface, showing tracking for Contrast, Cold Plunge, and Sauna sessions.](https://ss.rapidrecap.app/screens/SJOFUBNHYqU/00-02-08.png)
![Screenshot at 08:38: Visual representation of the 5-step building playbook, showing the progression from initial sketches to MVP to final app design.](https://ss.rapidrecap.app/screens/SJOFUBNHYqU/00-08-38.png)
![Screenshot at 11:44: Detailed breakdown of the tech stack across categories like Design \($20 for Figma\), App Development \($100 for Cloudcode/Xcode\), Backend \($25 million transactions for Supabase\), and others.](https://ss.rapidrecap.app/screens/SJOFUBNHYqU/00-11-44.png)
