# Dejando huella: El verdadero impacto de crear negocios conscientes | Estefanía Garrido | TEDxITECSUR

Source: https://www.youtube.com/watch?v=MQuwHjQ__NM
Recap page: https://rapidrecap.app/video/MQuwHjQ__NM
Generated: 2025-11-14T17:33:25.911+00:00

---
## Quick Overview

Estefanía "La Choco" Garrido asserts that true success and leaving a lasting impact ("dejando huella") stem not just from motivation, but from a deeply conscious purpose derived from integrating one's personal story, talents, and what the world needs, emphasizing that this purpose is the most powerful act of love one can offer, especially after experiencing profound loss which clarified her own direction.

**Key Points:**
- The speaker defines life's purpose as the reason or motivation that drives daily action, requiring a clear vision of what one wants to achieve, experience, or contribute to the world.
- Purpose connects one's passions, values, and deepest aspirations, and it is this alignment that moves one's 'spine' and energy, not just motivation alone.
- The speaker shared a personal crisis: 53 days prior, her motivation vanished after a part of her 'motor' broke without repair option, leaving her stranded and without direction.
- The speaker cites statistics showing that in Ecuador, the life expectancy is 80 years for women and 74 for men, contrasting with the global average of 70 years, highlighting the limited time budget available.
- The speaker proposes a formula for results: R = (Pr x Er) x A, where successful conscious businesses ensure their product, service, business, and company all reflect their purpose.
- The ultimate act of love one can give is aligning one's story (motor de arranque), inspiration (materia prima), and self (vehicle) to live out that purpose, regardless of financial gain.
- The presentation concludes with the powerful quote: "Seamos huella sin pisar caminos" (Let us be a footprint without treading paths).

![Screenshot at 0:10: The title slide, "REINVENTA, EVOLUCIONA, TRANSFORMA: Tu historia hacia el éxito," sets the stage for a talk focused on personal transformation and conscious business practices.](https://ss.rapidrecap.app/screens/MQuwHjQ__NM/00-00-10.png)

**Context:** The video features Estefanía "La Choco" Garrido delivering a TEDxITECSUR talk titled "Dejando huella: El verdadero impacto de crear negocios conscientes" (Leaving a footprint: The true impact of creating conscious businesses). Garrido, a TV presenter, international speaker, and personal development mentor, uses a personal story of profound loss to illustrate the critical difference between mere motivation and a conscious, deeply rooted life purpose, which she defines using a four-circle Venn diagram model.

## Detailed Analysis

Estefanía Garrido argues that merely having motivation is insufficient for sustained success; one needs a clear life purpose, which she defines as the reason or motivation that propels daily action, requiring a clear vision of what to achieve, experience, or contribute to the world. This purpose is intrinsically linked to one's deepest passions, values, and aspirations. Garrido shared a deeply personal turning point: 53 days prior to the talk, her motivation completely dissolved when a vital part of her 'motor' broke with no option for repair, leaving her feeling stranded without direction. She presented a formula for results: R = (Pr x Er) x A, suggesting that conscious businesses must integrate their purpose into their product, service, business, and company structure. She also contrasted life expectancies—70 years globally, but 80 for women and 74 for men in Ecuador—to emphasize the finite time budget. She states that the most powerful act of love is using one's unique story (the starting motor), inspiration (raw material), and self (the vehicle) to live this purpose, even without immediate financial reward. The underlying message is that true impact is made by leaving a 'huella' (footprint) aligned with one's core being, summarized by her closing statement: "Seamos huella sin pisar caminos."

### Defining Purpose

- Purpose is the reason/motivation that pushes us to get up daily
- It is a clear vision of what we want to achieve, experience, or contribute to the world
- It connects passions, values, and aspirations.

### The Personal Crisis

- 53 days before the talk, the speaker's motivation vanished when part of her 'motor' broke irreparably
- She felt stranded and without direction.

### The Formula for Results

- R = (Pr x Er) x A, indicating that results stem from conscious thought and emotion leading to action
- Conscious businesses ensure their product, service, and company reflect this purpose.

### Time Budget Reality

- Life expectancy data presented: 70 years globally, 80 years for Ecuadorian women, and 74 for Ecuadorian men, underscoring the urgency to live consciously.

### The Ultimate Act of Love

- Using one's story as the engine, inspiration as material, and self as the vehicle to fulfill purpose, regardless of monetary compensation.

### Closing Message

- The speaker encourages the audience to be a 'huella' (footprint) without treading established paths: "Seamos huella sin pisar caminos."

![Screenshot at 0:23: Speaker Estefanía Garrido opening the talk by asking the audience about their life purpose.](https://ss.rapidrecap.app/screens/MQuwHjQ__NM/00-00-23.png)
![Screenshot at 0:41: Garrido introduces the central theme: the importance of leaving a footprint through conscious businesses.](https://ss.rapidrecap.app/screens/MQuwHjQ__NM/00-00-41.png)
![Screenshot at 1:45: Slide displaying the definition of purpose as the intersection of passion, mission, vocation, and profession \(based on Ikigai concept\).](https://ss.rapidrecap.app/screens/MQuwHjQ__NM/00-01-45.png)
![Screenshot at 2:25: Slide defining the role of purpose as providing direction and focus, driving attention toward what is truly important.](https://ss.rapidrecap.app/screens/MQuwHjQ__NM/00-02-25.png)
![Screenshot at 3:21: Slide defining 'Motivación' \(Motivation\) according to the Royal Spanish Academy \(RAE\).](https://ss.rapidrecap.app/screens/MQuwHjQ__NM/00-03-21.png)
![Screenshot at 3:57: Slide posing the critical question: '¿BASTA CON LA MOTIVACIÓN? VAMOS A PROBARLO' \(Is motivation enough? Let's test it\).](https://ss.rapidrecap.app/screens/MQuwHjQ__NM/00-03-57.png)
![Screenshot at 6:47: Slide presenting life expectancy statistics globally and for Ecuador, highlighting the limited time available.](https://ss.rapidrecap.app/screens/MQuwHjQ__NM/00-06-47.png)
![Screenshot at 10:59: Slide listing the components of conscious business: Your Product, Your Service, Your Business, Your Company.](https://ss.rapidrecap.app/screens/MQuwHjQ__NM/00-10-59.png)
![Screenshot at 12:48: Speaker gesturing while discussing the concept of 'huella' \(footprint\) and how it relates to conscious endeavors.](https://ss.rapidrecap.app/screens/MQuwHjQ__NM/00-12-48.png)
![Screenshot at 17:58: Final quote slide: 'Nací para cumplir todos mis sueños' \(I was born to fulfill all my dreams\) attributed to Estefanía La Choco Garrido.](https://ss.rapidrecap.app/screens/MQuwHjQ__NM/00-17-58.png)