# Power Dynamics in Actor Mapping

Source: https://www.youtube.com/watch?v=KGcL8ZBTtJc
Recap page: https://rapidrecap.app/video/KGcL8ZBTtJc
Generated: 2026-01-12T10:31:15.754+00:00

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## Quick Overview

The video outlines an approach to power dynamics and actor mapping, emphasizing that power perpetuates systems, and effective systemic change requires understanding who has influence and how that power is distributed, utilizing tools like power mapping to visualize relationships and identify leverage points for change, followed by building stakeholder profiles based on factors like values, incentives, models, and power.

**Key Points:**
- Power is defined as the ability to make others do what you would have them do, and it is always present, flowing like a current through everyday life.
- Systemic change inherently involves changes in power dynamics, revealing new forms of power and challenging the status quo.
- Nurturing an ecosystem requires deep awareness of power: identifying who has influence, what kind they have, and who lacks influence.
- Power mapping is a visual method used to analyze power relationships, identify leverage points, and build coalitions for systems-level influence.
- The presentation introduces French and Raven's Six Forms of Power: Legitimate, Expert, Referent, Reward, Coercive, and Information.
- Stakeholder profiling involves considering four key dimensions for each actor: Values (heart icon), Incentives (money icon), Models (lightbulb icon), and Power (bank/institution icon).
- Understanding these factors helps strategize engagement, determining how to speak to people and whether they will cooperate or resist change.

![Screenshot at 00:00: The opening slide introduces the core topic, 'Power Dynamics,' illustrated by an image of three business professionals shaking hands, setting the context for a discussion on influence and relationships in a professional or systemic setting.](https://ss.rapidrecap.app/screens/KGcL8ZBTtJc/00-00-00.jpg)

**Context:** This presentation focuses on understanding and analyzing power dynamics within social systems, drawing on the premise that 'power is what perpetuates systems,' as stated by Alex Nicholls. The speaker transitions from defining power and its various forms (French and Raven's Six Forms of Power) to introducing practical tools like power mapping and stakeholder profiling, which are essential for strategizing effective systemic change by mapping influence and identifying leverage points among actors.

## Detailed Analysis

The presentation begins by framing power as foundational to perpetuating systems, quoting Alex Nicholls: 'power is what perpetuates systems.' Systemic change necessitates understanding and altering these power dynamics. The speaker then defines power as the ability to make others act according to one's wishes, noting that power is dynamic, amoral ('no more inherently good or evil than technology'), and flows through daily life, determining who makes decisions and sets the rules. The discussion moves to tools for analysis, starting with Power Mapping, which is a visual method to analyze power relationships, identify leverage points, and build coalitions for system-level influence. This is followed by an overview of French and Raven's Six Forms of Power: Legitimate (authority), Expert (competency), Referent (charisma/loyalty), Reward (incentives), Coercive (force), and Information (controlling flow). Finally, the presentation introduces the Stakeholder Profile, which requires considering four key dimensions for each actor: Values, Incentives, Models (mental models/perspectives), and Power (institutional/formal power). Understanding these factors helps strategists tailor their communication and predict whether actors will cooperate or resist change efforts.

### Overview

- Power perpetuates systems, systemic change requires understanding power dynamics
- Nurturing an ecosystem demands deep awareness of power distribution, understood through ethnographic studies.

### Power Definition & Forms

- Power is the ability to make others do what you want; it is dynamic and amoral
- Key forms include force, money, norms, ideas, and mass mobilization.

### Tools

- Power mapping is a visual method to analyze relationships, clarify leverage points, and build coalitions for systems-level influence.

### Types of Power (French & Raven)

- Legitimate (authority)
- Expert (competency)
- Referent (charisma)
- Reward (incentives)
- Coercive (force)
- Information (control of data).

### Stakeholder Profile Factors

- Four dimensions to consider for each actor: Values (heart icon)
- Incentives (money icon)
- Models (lightbulb icon)
- Power (institution icon).

![Screenshot at 00:00: The opening slide introduces the session topic: "Power Dynamics," setting the stage for analyzing relationships and influence.](https://ss.rapidrecap.app/screens/KGcL8ZBTtJc/00-00-00.jpg)
![Screenshot at 00:15: The overview slide quotes Alex Nicholls: "power is what perpetuates systems," emphasizing the necessity of understanding power distribution for systemic change.](https://ss.rapidrecap.app/screens/KGcL8ZBTtJc/00-00-15.jpg)
![Screenshot at 01:47: This slide defines power as "the ability to make others do what you would have them do" and lists its various forms, including force, money, and norms.](https://ss.rapidrecap.app/screens/KGcL8ZBTtJc/00-01-47.jpg)
![Screenshot at 02:52: This graphic displays French and Raven's Six Forms of Power: Legitimate, Expert, Referent, Reward, Coercive, and Information, each with a corresponding icon.](https://ss.rapidrecap.app/screens/KGcL8ZBTtJc/00-02-52.jpg)
![Screenshot at 04:35: This diagram illustrates the four key factors to consider when building a stakeholder profile: Values, Incentives, Models, and Power.](https://ss.rapidrecap.app/screens/KGcL8ZBTtJc/00-04-35.jpg)